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Diploma in Consumer Behaviour and Research (R48)
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Introduction
<h1> <font color="#db003b">Diploma in Consumer Behaviour and Research (R48)</font> </h1> <iframe style="border-bottom-style: none; overflow-x: hidden; overflow-y: hidden; border-left-style: none; width: 400px; border-top-style: none; height: 75px; border-right-style: none; border-image: initial; " src="//www.facebook.com/plugins/likebox.php?href=http%3A%2F%2Fwww.facebook.com%2F%23%21%2Fpages%2FDiploma-in-Consumer-Behaviour-and-Research%2F283210188368372&width=400&height=75&colorscheme=light&show_faces=false&border_color&stream=false&header=false&appId=172796982755325" frameborder="0" allowtransparency="true" scrolling="no"> </iframe> <h3> <font color="#db003b">About the Programme<img style="border-bottom-width: 0px; border-bottom-style: solid; border-bottom-color: initial; border-left-width: 0px; border-left-style: solid; border-left-color: initial; padding-bottom: 5px; padding-left: 5px; width: 200px; padding-right: 5px; height: 300px; border-top-width: 0px; border-top-style: solid; border-top-color: initial; border-right-width: 0px; border-right-style: solid; border-right-color: initial; padding-top: 5px; " title="DCBR_Image" border="0" hspace="5" alt="DCBR_Image" vspace="5" align="right" src="/uploadedImages/Contents/RP/COURSES/Full_Time_Courses/innovation_and_enterprise/CIE_009.jpg" width="210" height="310" /></font> </h3> <p>The way consumers think, feel, and reason is in a constant state of change. In a world where globalisation has opened up new opportunities and technology has broken down geographical boundaries, changing values and beliefs are continuously influencing human behaviour.</p> <p>Consumption patterns and preferences have transformed drastically in recent years as consumers have become more cosmopolitan, sophisticated and forward thinking. These developments pose new challenges to policy-makers in the public sector and decision-makers in commercial establishments. </p> <p>Both the public and private sectors invest heavily in research to understand the relationships between human motivation, psychology and behaviour, and how these impact their target audiences. For companies, understanding consumer behaviour is important for making critical decisions, attracting the right target audience and ensuring the sustainability of their operations. </p> <p>The Diploma in Consumer Behaviour and Research (DCBR) is designed to train you in acquiring consumer insights, analysing their implications, and formulating strategies. By studying business, consumer and social psychology, as well as market research techniques, you will become familiar with the entire research process. These skills will allow you to add value to the public and private sectors in the areas of marketing, advertising, branding, and other consumer-related functions.</p> <iframe height="360" src="http://www.youtube.com/v/HREXAKW6R7Q" frameborder="0" width="600"> </iframe> <br /> <h3> <font color="#db003b">Programme Objectives</font> </h3> <ul> <li>Nurture young professionals who are proficient in conducting social and commercial research </li> <li>Equip students with the skills to tackle R&D challenges in consumer and social psychology, as well as business applications </li> <li>Involve students in real-life consumer and social research projects, providing them with opportunities to help companies better understand their target customers and solve actual business issues </li> <li>Enable students to gain industry experience through internships </li> <li>Instil a lifelong-learning mindset in students to prepare them for further education and skills development</li> </ul> <h3> <font color="#db003b">Career Prospects</font> </h3> <p>DCBR graduates can look forward to exciting careers in customer-centric industries such as fast-moving consumer goods, telecommunications, technology, and food services. You can explore job opportunities in positions such as research executive, market research executive, business intelligence assistant, research project coordinator, marketing executive, advertising executive, brand executive, admin executive, human resource assistant and technical support officer. </p> <h3> <font color="#db003b">Further Studies</font> </h3> <p> <span style="font-family: Verdana, sans-serif; font-size: 9pt; ">For more information about university pathways, visit <a title="RP's Further Study Portal" href="http://www.rp.edu.sg/FurtherStudies/AdvPathways.aspx" target="_blank"><font color="#0000ff"><strong><u>RP's Further Studies</u></strong></font></a>.</span> </p> <h3> <font color="#db003b">Application</font> </h3> <p>To find out more about how you can apply for this diploma, visit <a title="Republic Poly's admissions" href="http://www.rp.edu.sg/Admission.aspx"><strong><font color="#0000ff"><u>Republic Poly's Admissions</u></font></strong></a> page. </p> <h3> <font color="#db003b">More Information</font> </h3> <p>Want to find out more about the school that offers this diploma? Then drop by the <a title="Centre for Innovation and Enterprise's homepage" href="/08_Centre_for_Innovation_and_Enterprise/Centre_for_Innovation_and_Enterprise.aspx"><font color="#0000ff"><strong><u>Centre for Innovation and Enterprise's homepage</u></strong></font></a> now!</p>
For O-Level Holders
<h1> <font color="#db003b">Diploma in Consumer Behaviour and Research (R48)</font> </h1> <h3> <font color="#db003b">Entry Requirements For O-Level Holders </font> </h3> <p>Table 1: Minimum Entry Requirements </p> <table style="font-family: Verdana, Arial, Helvetica, sans-serif; font-size: 13px; " border="0" cellspacing="2" cellpadding="5" width="100%"> <tbody> <tr> <td bgcolor="#db003b" colspan="2" align="center"> <strong> <font color="#ffffff">Minimum Entry Requirements </font> </strong> </td> </tr> <tr> <td bgcolor="#999999"> <strong> <font color="#ffffff">Subject</font> </strong> </td> <td bgcolor="#999999" width="23%" align="center"> <font color="#ffffff"> <strong>Grade</strong> </font> </td> </tr> <tr bgcolor="#ffffff"> <td bgcolor="#f9e4df">English Language </td> <td bgcolor="#f9e4df" align="center">1-6</td> </tr> <tr bgcolor="#ffffff"> <td bgcolor="#f9e4df">Mathematics (Elementary/Additional) </td> <td bgcolor="#f9e4df" align="center">1-6</td> </tr> <tr bgcolor="#ffffff"> <td bgcolor="#f9e4df" valign="top"> <p>Any three other subjects</p> <p> <strong>Note: </strong> <br />To be eligible for admission, you must also have sat for one subject listed in the 2nd group of relevant subjects for the ELR2B2-B Aggregate Type. </p> </td> <td bgcolor="#f9e4df" align="center">1-6</td> </tr> </tbody> </table> <p> <a href="#top"> </a> </p> <p>Table 2: Aggregate Type </p> <table style="font-family: Verdana, Arial, Helvetica, sans-serif; font-size: 13px; " border="0" cellspacing="2" cellpadding="5" width="100%"> <tbody> <tr> <td bgcolor="#db003b" width="100%" colspan="4" align="center"> <strong> <font color="#ffffff">Aggregate Type (ELR2B2-B) </font> </strong> </td> </tr> <tr> <td bgcolor="#999999" width="8%" align="center"> <strong> <font color="#ffffff">EL</font> </strong> </td> <td bgcolor="#999999" width="74%" colspan="2" align="center"> <strong> <font color="#ffffff">R2</font> </strong> </td> <td bgcolor="#999999" width="8%" align="center"> <strong> <font color="#ffffff">B2</font> </strong> </td> </tr> <tr> <td bgcolor="#f9e4df" valign="top" rowspan="2" width="15%">English Language</td> <td bgcolor="#f9e4df" height="30" valign="middle" width="37%" align="center"> <strong>1st Group of <br />Relevant Subjects </strong> </td> <td bgcolor="#f9e4df" valign="middle" width="37%" align="center"> <strong>2nd Group of <br />Relevant Subjects </strong> </td> <td bgcolor="#f9e4df" valign="top" rowspan="2" width="15%">Best 2 other subjects excluding CCA </td> </tr> <tr> <td bgcolor="#f9e4df" valign="top">Elementary Mathematics<br />Additional Mathematics </td> <td bgcolor="#f9e4df" valign="top"> <p>Art / Art & Design <br />Business Studies <br />Combined Humanities <br />Commerce <br />Commercial Studies <br />Economics <br />Geography <br />Higher Art <br />Higher Music <br />History <br />Intro to Enterprise Development <br />Literature in English <br />Literature in Chinese <br />Literature in Malay <br />Literature in Tamil <br />Media Studies (English) <br />Media Studies (Chinese) <br />Music <br />Principles of Accounts</p> </td> </tr> </tbody> </table>
For NITEC Holders
<h1> <font color="#db003b">Diploma in Consumer Behaviour and Research (R48)</font> </h1> <h3> <font color="#db003b">Entry Rquirements For NITEC Holders</font> </h3> <table style="font-family: Verdana, Arial, Helvetica, sans-serif; font-size: 13px; " border="0" cellspacing="2" cellpadding="5" width="100%"> <tbody> <tr> <td style="width: 80%; " bgcolor="#db003b"> <strong> <font color="#ffffff">NITEC</font> </strong> </td> <td bgcolor="#db003b" width="20%" align="center"> <font color="#ffffff"> <strong>GPA</strong> </font> </td> </tr> <tr> <td bgcolor="#f9e4df">NT44 Digital Media Design (Interactive Media)</td> <td bgcolor="#f9e4df" align="center">≥ 3.5</td> </tr> <tr> <td bgcolor="#f9e4df">NT46 Product Design</td> <td bgcolor="#f9e4df" align="center">≥ 3.5</td> </tr> <tr> <td bgcolor="#f9e4df">NT52 Digital Animation</td> <td bgcolor="#f9e4df" align="center">≥ 3.5</td> </tr> <tr> <td bgcolor="#f9e4df">NT54 Digital Media Design (Digital Video Effects)</td> <td bgcolor="#f9e4df" align="center">≥ 3.5</td> </tr> <tr> <td bgcolor="#f9e4df">NT56 Digital Audio & Video Production</td> <td bgcolor="#f9e4df" align="center">≥ 3.5</td> </tr> <tr> <td bgcolor="#f9e4df">NT66 Space Design (Interior & Exhibition)</td> <td bgcolor="#f9e4df" align="center">≥ 3.5</td> </tr> <tr> <td bgcolor="#f9e4df">NT69 Community Care & Social Services</td> <td bgcolor="#f9e4df" align="center">≥ 3.5</td> </tr> <tr> <td bgcolor="#f9e4df">NT70 Interactive Media Design</td> <td bgcolor="#f9e4df" align="center">≥ 3.5</td> </tr> <tr> <td bgcolor="#f9e4df">NT71 Visual Communication</td> <td bgcolor="#f9e4df" align="center">≥ 3.5</td> </tr> <tr> <td bgcolor="#f9e4df">NT72 Visual Effects</td> <td bgcolor="#f9e4df" align="center">≥ 3.5</td> </tr> <tr> <td bgcolor="#f9e4df"> </td> <td bgcolor="#f9e4df" align="center"> </td> </tr> <tr> <td bgcolor="#db003b" colspan="2"> <strong> <font color="#ffffff">Higher NITEC</font> </strong> </td> </tr> <tr> <td bgcolor="#f9e4df">BS81 Early Childhood Education </td> <td bgcolor="#f9e4df" align="center">≥ 2.0</td> </tr> <tr> <td bgcolor="#f9e4df">BS82 Banking Services</td> <td bgcolor="#f9e4df" align="center">≥ 2.0</td> </tr> <tr> <td bgcolor="#f9e4df">BS83 Hospitality Operations</td> <td bgcolor="#f9e4df" align="center">≥ 2.0</td> </tr> <tr> <td bgcolor="#f9e4df">BS84 Business Studies (Event Management)</td> <td bgcolor="#f9e4df" align="center">≥ 2.0</td> </tr> <tr> <td bgcolor="#f9e4df">BS85 Accounting </td> <td bgcolor="#f9e4df" align="center">≥ 2.0</td> </tr> <tr> <td bgcolor="#f9e4df">BS86 Business Studies (Administration)</td> <td bgcolor="#f9e4df" align="center">≥ 2.0</td> </tr> <tr> <td bgcolor="#f9e4df">BS87 Integrated Logistics Management</td> <td bgcolor="#f9e4df" align="center">≥ 2.0</td> </tr> <tr> <td bgcolor="#f9e4df">BS88 Business Information Technology</td> <td bgcolor="#f9e4df" align="center">≥ 2.0</td> </tr> <tr> <td bgcolor="#f9e4df">BS89 Business Studies (Sport Management)</td> <td bgcolor="#f9e4df" align="center">≥ 2.0</td> </tr> <tr> <td bgcolor="#f9e4df">BS90 Business Studies (Service Management)</td> <td bgcolor="#f9e4df" align="center">≥ 2.0</td> </tr> <tr> <td bgcolor="#f9e4df">BS91 Beauty & Spa Management</td> <td bgcolor="#f9e4df" align="center">≥ 2.0</td> </tr> <tr> <td bgcolor="#f9e4df">BS92 Visual Merchandising</td> <td bgcolor="#f9e4df" align="center">≥ 2.0</td> </tr> <tr> <td bgcolor="#f9e4df">IT63 Games Design & Development</td> <td bgcolor="#f9e4df" align="center">≥ 2.0</td> </tr> <tr> <td bgcolor="#f9e4df">IT64 Business Information Systems </td> <td bgcolor="#f9e4df" align="center">≥ 2.0</td> </tr> <tr> <td bgcolor="#f9e4df">IT65 Leisure & Travel Operations</td> <td bgcolor="#f9e4df" align="center">≥ 2.0</td> </tr> </tbody> </table>
Course Structure
<h1> <font color="#db003b">Diploma in Consumer Behaviour and Research (R48)</font> </h1> <h3> <font color="#db003b">Course Structure</font> </h3> <p>The course consists of general modules, discipline modules, and specialisation modules. Year 1 consists of general modules such as Marketing and Introduction to Communication Practice. Year 2 focuses on discipline modules such as Understanding the Society and Consumer Behaviour. In year 3, you will go on to take specialisation modules and undergo the industry orientation programme.</p> <p>Each module is equivalent to 4 modular credits (MC).</p> <table style="font-family: Verdana, Arial, Helvetica, sans-serif; font-size: 13px; " border="0" cellspacing="2" cellpadding="5" width="100%"> <tbody> <tr> <td bgcolor="#db003b"> <strong> <font color="#ffffff">General Modules (24 MC )</font> </strong> </td> </tr> <tr> <td bgcolor="#f9e4df"> <p> <strong>6 compulsory modules:</strong> <br /> <a title="A101 Science" href="/Module_Synopses/A101_Science.aspx" target="_blank"> <font color="#db003b">A101 Science</font> </a> <br /> <a title="A113 Mathematics" href="/Module_Synopses/A113_Mathematics.aspx" target="_blank"> <font color="#db003b">A113 Mathematics</font> </a> <br /> <a title="B102 Organisational Behaviour " href="/Module_Synopses/B102_Organisational_Behaviour.aspx" target="_blank"> <font color="#db003b">B102 Organisational Behaviour</font> </a> </p> <p> <a title="G101 Cognitive Processes and Problem Solving I" href="/Module_Synopses/G101_Cognitive_Processes_and_Problem_Solving_I.aspx" target="_blank"> <font color="#db003b">G101 Cognitive Processes and Problem Solving I</font> </a> <br /> <a title="G103 Introduction to Communication Practice" href="/Module_Synopses/G103_Introduction_to_Communication_Practice.aspx" target="_blank"> <font color="#db003b">G103 Introduction to Communication Practice</font> </a> <font color="#db003b"> <br /> <a title="B216 Marketing" href="/Module_Synopses/B216_Marketing.aspx" target="_blank"> <font color="#db003b">B216 Marketing</font> </a> </font> </p> </td> </tr> </tbody> </table> <p> </p> <table style="font-family: Verdana, Arial, Helvetica, sans-serif; font-size: 13px; " border="0" cellspacing="2" cellpadding="5" width="100%"> <tbody> <tr> <td bgcolor="#db003b"> <strong> <font color="#ffffff">Discipline Modules (44 MC )</font> </strong> </td> </tr> <tr> <td bgcolor="#f9e4df"> <strong>11 compulsory modules: </strong> <p> <a title="B103 Understanding the Society" href="/Module_Synopses/B103_Understanding_the_Society.aspx" target="_blank"> <font color="#db003b">B103 Understanding the Society</font> </a> <br /> <a title="B104 Contemporary Social Issues " href="/Module_Synopses/B104_Contemporary_Social_Issues.aspx" target="_blank"> <font color="#db003b">B104 Contemporary Social Issues </font> </a> <font color="#db003b"> </font> </p> <p> <a title="B105 Introduction to Psychology" href="/Module_Synopses/B105_Introduction_to_Psychology.aspx" target="_blank"> <font color="#db003b">B105 Introduction to Psychology</font> </a> <br /> <a title="B223 Social Psychology " href="/Module_Synopses/B223_Social_Psychology.aspx" target="_blank"> <font color="#db003b">B223 Social Psychology </font> </a> <font color="#db003b"> </font> </p> <p> <a title="B227 Consumer Behaviour" href="/Module_Synopses/B227_Consumer_Behaviour.aspx" target="_blank"> <font color="#db003b">B227 Consumer Behaviour</font> </a> <br /> <a title="B226 Life-Span Development of Behaviour" href="/Module_Synopses/B226_Life_Span_Development_of_Behaviour.aspx" target="_blank"> <font color="#db003b">B226 Life-Span Development of Behaviour</font> </a> <br /> <a title="B225 Qualitative Research Methods " href="/Module_Synopses/B225_Qualitative_Research_Methods.aspx" target="_blank"> <font color="#db003b">B225 Qualitative Research Methods </font> </a> <br /> <a title="B224 Quantitative Research Methods" href="/Module_Synopses/B224_Quantitative_Research_Methods.aspx" target="_blank"> <font color="#db003b">B224 Quantitative Research Methods</font> </a> </p> <p> <a title="B220 Microeconomics" href="/Module_Synopses/B220_Microeconomics.aspx" target="_blank"> <font color="#db003b">B220 Microeconomics</font> </a> </p> <p> <a title="B321 Macroeconomics" href="/Module_Synopses/B321_Macroeconomics.aspx" target="_blank"> <font color="#db003b">B321 Macroeconomics</font> </a> </p> <p> <a title="B218 Business Statistics" href="/Module_Synopses/B218_Business_Statistics.aspx" target="_blank"> <font color="#db003b">B218 Business Statistics</font> </a> </p> </td> </tr> </tbody> </table> <p> </p> <table style="font-family: Verdana, Arial, Helvetica, sans-serif; font-size: 13px; " border="0" cellspacing="2" cellpadding="5" width="100%"> <tbody> <tr> <td bgcolor="#db003b"> <strong> <font color="#ffffff">Specialisation Modules (16 MC )</font> </strong> </td> </tr> <tr> <td bgcolor="#f9e4df"> <strong>4 compulsory modules: </strong> <p> <a title="B326 Consumer Protection and Law" href="/Module_Synopses/B326_Consumer_Protection_and_Law.aspx" target="_blank"> <font color="#db003b">B326 Consumer Protection and Law</font> </a> </p> <p> <a title="B327 Branding, Advertising and Promotion" href="/Module_Synopses/B327_Branding_Advertising_and_Promotion.aspx" target="_blank"> <font color="#db003b">B327 Branding, Advertising and Promotion</font> </a> </p> <p> <a title="H207 Project Management and Scheduling" href="/Module_Synopses/H207_Project_Management_and_Scheduling.aspx" target="_blank"> <font color="#db003b">H207 Project Management and Scheduling</font> </a> </p> <p> <a title="B328 Cognition and Applied Psychology" href="/Module_Synopses/B328_Cognitive_and_Applied_Psychology.aspx" target="_blank"> <font color="#db003b">B328 Cognition and Applied Psychology</font> </a> </p> </td> </tr> </tbody> </table> <p> </p> <table style="font-family: Verdana, Arial, Helvetica, sans-serif; font-size: 13px; " border="0" cellspacing="2" cellpadding="5" width="100%"> <tbody> <tr> <td bgcolor="#db003b"> <strong> <font color="#ffffff">Industry Orientation Programme (28 MC )</font> </strong> </td> </tr> <tr> <td bgcolor="#f9e4df"> <strong>3 compulsory modules: </strong> <p> <a title="G901 Creative Engagement" href="/Module_Synopses/G901_Creative_Engagement.aspx" target="_blank"> <font color="#db003b">G901 Creative Engagement</font> </a> </p> <p> <font color="#db003b"> <a title="G311 Industry Project" href="/Module_Synopses/G311_Industry_Project.aspx" target="_blank"> <font color="#db003b">G311 Industry Project</font> </a> </font> </p> <p> <a title="B931 Industry Immersion Programme" href="/Module_Synopses/B931_Industry_Immersion_Programme.aspx" target="_blank"> <font color="#db003b">B931 Industry Immersion Programme</font> </a> (20 MC)</p> </td> </tr> </tbody> </table> <p> </p> <table style="font-family: Verdana, Arial, Helvetica, sans-serif; font-size: 13px; " border="0" cellspacing="2" cellpadding="5" width="100%"> <tbody> <tr> <td bgcolor="#db003b"> <strong> <font color="#ffffff">Elective Module (8 MC) </font> </strong> </td> </tr> <tr> <td bgcolor="#f9e4df"> <strong>Select 2 modules from the following list: </strong> <p> <a title="B209 Management Accounting " href="/Module_Synopses/B209_Management_Accounting.aspx" target="_blank"> <font color="#db003b">B209 Management Accounting</font> </a> <font color="#db003b"> </font> </p> <p> <a title="B217 Sales Management" href="/Module_Synopses/B217_Sales_Management.aspx" target="_blank"> <font color="#db003b">B217 Sales Management</font> </a> <font color="#db003b"> </font> </p> <p> <a title="B221 Human Resource Management " href="/Module_Synopses/B221_Human_Resource_Management.aspx" target="_blank"> <font color="#db003b">B221 Human Resource Management</font> </a> <font color="#db003b"> </font> </p> <p> <font color="#db003b"> <font size="+0"> <a title="H306 Retail Management" href="/Module_Synopses/H306_Retail_Management.aspx" target="_blank"> <font style="font-size: 10pt; " color="#db003b">H306 Retail Management</font> </a> <font color="#db003b"> </font> </font> </font> </p> </td> </tr> </tbody> </table> <br /> <table style="font-family: Verdana, Arial, Helvetica, sans-serif; font-size: 13px; " border="0" cellspacing="2" cellpadding="5" width="100%"> <tbody> <tr> <td bgcolor="#db003b"> <strong> <font color="#ffffff">Freely Chosen Module (4 MC) </font> </strong> </td> </tr> <tr> <td bgcolor="#f9e4df"> <p>Select 1 module from the entire range of modules offered by the Schools and Centres in RP .</p> </td> </tr> </tbody> </table>
Graduation Criteria
<h1> <font color="#db003b">Diploma in Consumer Behaviour and Research (R48)</font> </h1> <h3> <font color="#db003b">Graduation Criteria</font> </h3> <p>To graduate with a Diploma in Consumer Behaviour and Research, you must complete a total of 124 modular credits. You should be able to do this within three years of enrolment if you successfully complete on average five modules, or its equivalent, per semester.</p> <table style="font-family: Verdana, Arial, Helvetica, sans-serif; font-size: 13px; " border="0" cellspacing="2" cellpadding="5" width="100%"> <tbody> <tr> <td bgcolor="#db003b" valign="middle" width="50%" align="center"> <font color="#ffffff"> <strong>Module Category </strong> </font> </td> <td bgcolor="#db003b" width="50%" align="center"> <font color="#ffffff"> <strong>Number Of Modular Credits <br />Required For Graduation</strong> </font> </td> </tr> <tr> <td bgcolor="#f9e4df">General </td> <td bgcolor="#f9e4df" align="center">24</td> </tr> <tr> <td bgcolor="#f9e4df">Discipline </td> <td bgcolor="#f9e4df" align="center">44</td> </tr> <tr> <td bgcolor="#f9e4df">Specialisation</td> <td bgcolor="#f9e4df" align="center">16</td> </tr> <tr> <td bgcolor="#f9e4df">Industry Orientation Programme </td> <td bgcolor="#f9e4df" align="center">28</td> </tr> <tr> <td bgcolor="#f9e4df">Elective </td> <td bgcolor="#f9e4df" align="center">8</td> </tr> <tr> <td bgcolor="#f9e4df">Freely Chosen </td> <td bgcolor="#f9e4df" align="center">4</td> </tr> <tr> <td bgcolor="#f9e4df"> <strong>Total</strong> </td> <td bgcolor="#f9e4df" align="center"> <strong>124</strong> </td> </tr> </tbody> </table>