In business, smart strategies start with informed decision-making.
As one of the first programmes in Singapore to combine business and psychology, the Diploma in Consumer Behaviour and Research (DCBR) equips students with the know-how to turn insights into business success.
What can you expect from the DCBR? Built on a foundation of research and business strategies, this programme will equip you with the skills and knowledge needed to obtain consumer insights, analyse their implications and formulate strategies. You will be able to understand the hearts and minds of people and decipher why, where, when, and how they buy the things they do.
Through industry projects and the use of advanced facilities in our Market Research Lab, you will receive extensive hands-on training. In addition, our industry attachment programme will allow you to gain valuable real-world experience.
In business, smart strategies start with informed decision-making. As one of the first programmes in Singapore to combine business and psychology, the Diploma in Consumer Behaviour and Research (DCBR) will equip you with the know-how to turn insights into business success.
Built on a foundation of research and business strategies, this programme will teach you how to obtain consumer-related data, analyse their implications, and formulate strategies. You will be led into the hearts and minds of people to understand how, why, where and when they buy the things they do.
You will receive extensive hands-on training through industry projects and the use of advanced facilities in our Market Research Laboratory. In addition, our Industry Immersion Programme will allow you to gain valuable real-world experience.
Ever wondered why shopping malls in the heartland carry different products from those in Orchard Road? Do you know that researchers conduct eyeball movement tracking to determine how consumers like YOU read ads?
Learn what influences people’s purchasing decisions and why certain brands seem to attract you so much in the Diploma in Consumer Behaviour and Research (DCBR). As the first Business Psychology diploma in Singapore, you will specialise in a unique blend of business, psychology and market research fields. So join us and play an important role in the future by helping companies understand their target customers and reach out to them strategically!
DCBR graduates can look forward to exciting careers in areas such as marketing, advertising, branding, and other consumer-related function. You will be well prepared to take on roles such as:
With a Diploma in Consumer Behaviour and Research, you will be rewarded with further education opportunities in the Business, Social Science and Psychology faculties both locally and overseas.
For more information about university pathways, visit RP's Further Studies.
To find out more about how you can apply for this diploma, visit Republic Poly's Admissions page.
Want to find out more about the school that offers this diploma? Then drop by the Centre for Enterprise and Communication's* homepage now!
*Note: A merger of the Centre for Culture and Communication, and the Centre for Innovation and Enterprise from 1 October 2012.
The course structure consists of general, discipline, and specialisation modules. There is also an industry orientation component.
Each module is equivalent to four modular credits (MC).
6 compulsory modules:
B102 Organisational Behaviour
C111 New Media Communications
G101 Cognitive Processes and Problem Solving
G107 Effective Communication
11 compulsory modules:
B103 Understanding the Society
B104 Contemporary Social Issues
B105 Introduction to Psychology
B218 Business Statistics
B223 Social Psychology
B224 Quantitative Research Methods
B225 Qualitative Research Methods
B226 Life-Span Development of Behaviour
B227 Consumer Behaviour
4 compulsory modules:
B205 Business Law
B327 Branding, Advertising and Promotion
B328 Cognition and Applied Psychology
H207 Project Management and Scheduling
3 compulsory modules:
G311 Industry Project
G901 Character and Citizenship Education
B931 Industry Immersion Programme (20 MC)
Select 2 modules from the following list:
B209 Management Accounting
B217 Sales Management
B221 Human Resource Management
H306 Retail Management
Obtain a total of 4 modular credits from the prescribed range of modules offered by the Schools and Centre in RP.
Table 1: Minimum Entry Requirements
Any three other subjects
To be eligible for admission, you must also have sat for one subject listed in the second group of relevant subjects for the ELR2B2-B Aggregate Type.
Table 2: Aggregate Type
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To graduate with a Diploma in Consumer Behaviour and Research, you must complete a total of 124 modular credits. You should be able to do this within three years of enrolment if you successfully complete on average five modules, or its equivalent, per semester.