The Diploma in Consumer Behaviour and Research is a course for the curious. Step into the hearts and minds of people and understand how, why, where and when they buy all the things they do.
This is one of the first programmes in Singapore designed to bring you a strong foundation in both business and psychology. Here, we help you grow the ability to analyse and pick up new business insights while taking on research and development challenges in consumer and social psychology.
With your psychology and business expertise, you will be ready for an exciting career in the growing consumer markets with multinational companies like L'Oreal and Adidas, advertising and marketing agencies, research and consultancy firms and government bodies.
The Diploma in Consumer Behaviour and Research is one of the first programmes in Singapore to combine business and psychology. It brings you to the hearts and minds of people – how, why, where and when they buy the things they do.
With a core research foundation, this programme will expose you to the fundamentals of business and psychology. It will also equip you with the knowledge to analyse and gain new business insights.
Employing advanced research facilities in the Market Research Laboratory, this programme exposes you to real industry projects. You will develop an in-depth expertise in consumer behaviour and be well positioned for future career opportunities in a multitude of organisations.
Ever wondered why shopping malls in the heartland carry different products from those in Orchard Road? Do you know that researchers conduct eyeball movement tracking to determine how consumers like YOU read ads?
Learn what influences people’s purchasing decisions and why certain brands seem to attract you so much in the Diploma in Consumer Behaviour and Research (DCBR). As the first Business Psychology diploma in Singapore, you will specialise in a unique blend of business, psychology and market research fields. So join us and play an important role in the future by helping companies understand their target customers and reach out to them strategically!
Curriculum Structure for DCBR Students Matriculated in AY2013
RP’s consumer behaviour and research graduates develop an expertise in consumer behaviour – an asset in high demand by multinational companies, advertising and marketing agencies, research and consultancy firms, and government bodies. Graduates can look forward to exciting career paths in research-based and non-research related job roles, such as:
With a Diploma in Consumer Behaviour and Research, you will be rewarded with further education opportunities in the Business, Social Science and Psychology faculties both locally and overseas.
For more information about university pathways, visit RP's Further Studies.
To find out more about how you can apply for this diploma, visit Republic Poly's Admissions page.
Want to find out more about the school that offers this diploma? Then drop by the Centre for Enterprise and Communication's* homepage now!
*Note: A merger of the Centre for Culture and Communication, and the Centre for Innovation and Enterprise from 1 October 2012.
The course structure consists of general, discipline, and specialisation modules. There is also an industry orientation component.
Each module is equivalent to four modular credits (MC).
6 compulsory modules:
B102 Organisational Behaviour
C111 New Media Communications
G101 Cognitive Processes and Problem Solving
G107 Effective Communication
11 compulsory modules:
B103 Understanding the Society
B104 Contemporary Social Issues
B105 Introduction to Psychology
B218 Business Statistics
B223 Social Psychology
B224 Quantitative Research Methods
B225 Qualitative Research Methods
B226 Life-Span Development of Behaviour
B227 Consumer Behaviour
4 compulsory modules:
B326 Consumer Protection and Law
B327 Branding, Advertising and Promotion
B328 Cognition and Applied Psychology
H207 Project Management and Scheduling
3 compulsory modules:
G311 Industry Project
G901 Character and Citizenship Education
B931 Industry Immersion Programme (20 MC)
Select 2 modules from the following list:
B209 Management Accounting
B217 Sales Management
B221 Human Resource Management
H306 Retail Management
Obtain a total of 4 modular credits from the prescribed range of modules offered by the Schools and Centre in RP.
Table 1: Minimum Entry Requirements
Any three other subjects
To be eligible for admission, you must also have sat for one subject listed in the 2nd group of relevant subjects for the ELR2B2-B Aggregate Type.
Table 2: Aggregate Type
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To graduate with a Diploma in Consumer Behaviour and Research, you must complete a total of 124 modular credits. You should be able to do this within three years of enrolment if you successfully complete on average five modules, or its equivalent, per semester.