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Diploma in Consumer Behaviour and Research (R48)
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<h1> <font color="#00a297">Diploma in Consumer Behaviour and Research (R48)</font> </h1> <div> <font color="#00a297"> <h4>A psychology and business programme to prepare you a for career in the growing consumer markets.</h4> </font> </div> <h1> <font color="#00a297"> </font> </h1> <p> <font color="#00a297"> <img title="R48-Dip-in-Consumer-Behaviour-and-Research" alt="R48-Dip-in-Consumer-Behaviour-and-Research" src="/uploadedImages/Contents/RP/COURSES/Full_Time_Courses/culture_and_communication/R48-Dip-in-Consumer-Behaviour-and-Research.jpg" /> </font> </p> <p> <img style="border: 0px solid; padding: 5px; width: 300px; height: 300px;" title="R48-Thumb" border="0" hspace="5" alt="R48-Thumb" vspace="5" align="right" src="/uploadedImages/Contents/RP/COURSES/Full_Time_Courses/culture_and_communication/R48-Thumb.jpg" width="310" height="310" />The Diploma in Consumer Behaviour and Research is a course for the curious. Step into the hearts and minds of people and understand how, why, where and when they buy all the things they do.</p> <p>This is one of the first programmes in Singapore designed to bring you a strong foundation in both business and psychology. Here, we help you grow the ability to analyse and pick up new business insights while taking on research and development challenges in consumer and social psychology.</p> <p>With your psychology and business expertise, you will be ready for an exciting career in the growing consumer markets with multinational companies like L'Oreal and Adidas, advertising and marketing agencies, research and consultancy firms and government bodies.</p> <p> <a href="http://www.rp.edu.sg/scholarship" target="_blank"> <img src="/uploadedImages/Contents/RP/COURSES/Full_Time_Courses/scholarship_icon.jpg" border="0" /> </a> </p>
Course Information
<h1> <font color="#00a297">Diploma in Consumer Behaviour and Research (R48)</font> </h1> <iframe style="border-style: none; width: 400px; height: 75px; overflow: hidden;" src="//www.facebook.com/plugins/likebox.php?href=http%3A%2F%2Fwww.facebook.com%2F%23%21%2Fpages%2FDiploma-in-Consumer-Behaviour-and-Research%2F283210188368372&width=400&height=75&colorscheme=light&show_faces=false&border_color&stream=false&header=false&appId=172796982755325" frameborder="0" allowtransparency="true" scrolling="no"> </iframe> <h3> <font color="#00a297">About the Course</font> </h3> <p>The Diploma in Consumer Behaviour and Research is one of the first programmes in Singapore to combine business and psychology. It brings you to the hearts and minds of people – how, why, where and when they buy the things they do.</p> <p>With a core research foundation, this programme will expose you to the fundamentals of business and psychology. It will also equip you with the knowledge to analyse and gain new business insights.</p> <p>Employing advanced research facilities in the Market Research Laboratory, this programme exposes you to real industry projects. You will develop an in-depth expertise in consumer behaviour and be well positioned for future career opportunities in a multitude of organisations.</p> <h3 align="center">The First <font color="#00a297">Business Psychology</font> Programme</h3> <p>Ever wondered why shopping malls in the heartland carry different products from those in Orchard Road? Do you know that researchers conduct eyeball movement tracking to determine how consumers like YOU read ads? </p> <p>Learn what influences people’s purchasing decisions and why certain brands seem to attract you so much in the Diploma in Consumer Behaviour and Research (DCBR). As the first Business Psychology diploma in Singapore, you will specialise in a unique blend of business, psychology and market research fields. So join us and play an important role in the future by helping companies understand their target customers and reach out to them strategically! </p> <p> <img src="/uploadedImages/Contents/RP/COURSES/Full_Time_Courses/culture_and_communication/dcbr_about.jpg" /> </p> <br /> <p> <img src="/uploadedImages/Contents/RP/COURSES/Full_Time_Courses/culture_and_communication/dcbr_modules_jan2013.jpg" /> <br /> <span style="text-align: center; font-size: 11px;">Curriculum Structure for DCBR Students Matriculated in AY2013</span> </p> <table width="650" border="0" cellspacing="0" cellpadding="4"> <tbody> <tr> <td width="450" valign="top"> <a href="/Full_Time_Courses/CEC_DCBR/DCBR_Curriculum.aspx" target="_blank"> <img src="/uploadedImages/Contents/RP/COURSES/Full_Time_Courses/culture_and_communication/dcbr_banner1_curious.jpg" border="0" /> </a> </td> <td valign="middle">Click to read more about the diploma <strong>Curriculum</strong>! </td> </tr> <tr> <td valign="top"> <a href="/Full_Time_Courses/CEC_DCBR/DCBR_Hear_from_the_Industry.aspx" target="_blank"> <img src="/uploadedImages/Contents/RP/COURSES/Full_Time_Courses/culture_and_communication/dcbr_banner2_knowledgeable.jpg" border="0" /> </a> </td> <td valign="middle">Click to hear from the <strong>Industry</strong>! </td> </tr> <tr> <td valign="top"> <a href="/Full_Time_Courses/CEC_DCBR/DCBR_Students_Overseas_Trips.aspx" target="_blank"> <img src="/uploadedImages/Contents/RP/COURSES/Full_Time_Courses/culture_and_communication/dcbr_banner3_energetic.jpg" border="0" /> </a> </td> <td valign="middle">Click to read about the exciting <strong>Students Overseas Trips</strong>! </td> </tr> <tr> <td valign="top"> <a href="/Full_Time_Courses/CEC_DCBR/DCBR_Career_Prospects.aspx" target="_blank"> <img src="/uploadedImages/Contents/RP/COURSES/Full_Time_Courses/culture_and_communication/dcbr_banner4_itsavvy.jpg" border="0" /> </a> </td> <td valign="middle">Click to find out about the <strong>Career Prospects</strong>! </td> </tr> </tbody> </table> <br /> <iframe height="360" src="http://www.youtube.com/embed/HREXAKW6R7Q?feature=player_detailpage" frameborder="0" width="620"> </iframe> <br /> <br /> <h3> <font color="#00a297">Course Outcomes</font> </h3> <ul> <li>Be proficient in conducting consumer and social research</li> <li>Be equipped with skills to tackle research and development challenges in consumer and social psychology</li> <li>Be involved in real-life consumer and social research projects</li> <li>Gain experience working with organisations to better understand their target customers while solving real business issues</li> <li>Undergo 16 to 20-week industry attachment programme with companies such as Adidas, Estée Lauder, Suki Group, and Mentholathum</li> </ul> <h3> <font color="#00a297">Career Opportunities</font> </h3> <p>RP’s consumer behaviour and research graduates develop an expertise in consumer behaviour – an asset in high demand by multinational companies, advertising and marketing agencies, research and consultancy firms, and government bodies. Graduates can look forward to exciting career paths in research-based and non-research related job roles, such as:</p> <ul> <li>Consumer Insights Researcher</li> <li>Market Researcher</li> <li>Advertising Executive</li> <li>Brand Executive</li> <li>Marketing Executive</li> <li>Business Intelligence Unit Executive</li> <li>Human Resource Executive</li> </ul> <br /> <iframe width="620" height="360" src="http://www.youtube.com/embed/A0A5uraY1ik?feature=player_detailpage" frameborder="0"> </iframe> <br /> <br /> <h3> <font color="#00a297">Further Studies</font> </h3> <p>With a Diploma in Consumer Behaviour and Research, you will be rewarded with further education opportunities in the Business, Social Science and Psychology faculties both locally and overseas. </p> <p> <img border="0" src="/uploadedImages/Contents/RP/COURSES/Full_Time_Courses/culture_and_communication/further_education.jpg" /> </p> <p>For more information about university pathways, visit <a title="RP's Further Study Portal" href="http://www.rp.edu.sg/FurtherStudies/AdvPathways.aspx" target="_blank"><font color="#0000ff"><strong><u>RP's Further Studies</u></strong></font></a>. </p> <h3> <font color="#00a297">Application</font> </h3> <p>To find out more about how you can apply for this diploma, visit <a title="Republic Poly's admissions" href="http://www.rp.edu.sg/Admissions.aspx"><strong><font color="#0000ff"><u>Republic Poly's Admissions</u></font></strong></a> page. </p> <h3> <font color="#00a297">More Information</font> </h3> <p>Want to find out more about the school that offers this diploma? Then drop by the <a title="Centre for Enterprise and Communication's* homepage" href="http://www.rp.edu.sg/cec.aspx"><font color="#0000ff"><strong><u>Centre for Enterprise and Communication's* homepage</u></strong></font></a> now!</p> <br /> <p style="color: rgb(102, 102, 102);">*Note: A merger of the Centre for Culture and Communication, and the Centre for Innovation and Enterprise from 1 October 2012.</p>
Course Structure
<h1> <font color="#00a297">Diploma in Consumer Behaviour and Research (R48)</font> </h1> <h3> <font color="#00a297">Course Structure</font> </h3> <p>The course structure consists of general, discipline, and specialisation modules. There is also an industry orientation component.</p> <p>Each module is equivalent to four modular credits (MC).</p> <p> <img src="/uploadedImages/Contents/RP/COURSES/Full_Time_Courses/culture_and_communication/dcbr_modules_jan2013.jpg" /> </p> <table style="font-family: Verdana, Arial, Helvetica, sans-serif; font-size: 13px;" border="0" cellspacing="2" cellpadding="5" width="100%"> <tbody> <tr> <td bgcolor="#00a297"> <strong> <font color="#ffffff">General Modules (24 MC)</font> </strong> </td> </tr> <tr> <td bgcolor="#e0efe9"> <p> <strong>6 compulsory modules:</strong> <br /> <br /> <a style="color: rgb(0, 162, 151);" title="A113 Mathematics" href="/Module_Synopses/A113_Mathematics.aspx" target="_blank">A113 Mathematics</a> <br /> <a style="color: rgb(0, 162, 151);" title="B102 Organisational Behaviour " href="/Module_Synopses/B102_Organisational_Behaviour.aspx" target="_blank">B102 Organisational Behaviour</a> <br /> <a style="color: rgb(0, 162, 151);" title="B216 Marketing" href="/Module_Synopses/B216_Marketing.aspx" target="_blank">B216 Marketing</a> <br /> <a style="color: rgb(0, 162, 151);" href="/Module_Synopses/C111_New_Media_Communications.aspx" target="_blank">C111 New Media Communications</a> <br /> <a style="color: rgb(0, 162, 151);" title="G101 Cognitive Processes and Problem Solving" href="/Module_Synopses/G101_Cognitive_Processes_and_Problem_Solving.aspx" target="_blank">G101 Cognitive Processes and Problem Solving</a> <br /> <a style="color: rgb(0, 162, 151);" title="G107 Effective Communication" href="/Module_Synopses/G107_Effective_Communication.aspx" target="_blank">G107 Effective Communication</a> </p> </td> </tr> </tbody> </table> <p> </p> <table style="font-family: Verdana, Arial, Helvetica, sans-serif; font-size: 13px;" border="0" cellspacing="2" cellpadding="5" width="100%"> <tbody> <tr> <td bgcolor="#00a297"> <strong> <font color="#ffffff">Discipline Modules (44 MC)</font> </strong> </td> </tr> <tr> <td bgcolor="#e0efe9"> <p> <strong>11 compulsory modules:<br /><br /></strong> <a style="color: rgb(0, 162, 151);" title="B103 Understanding the Society" href="/Module_Synopses/B103_Understanding_the_Society.aspx" target="_blank">B103 Understanding the Society</a> <br /> <a style="color: rgb(0, 162, 151);" title="B104 Contemporary Social Issues " href="/Module_Synopses/B104_Contemporary_Social_Issues.aspx" target="_blank">B104 Contemporary Social Issues</a> <br /> <a style="color: rgb(0, 162, 151);" title="B105 Introduction to Psychology" href="/Module_Synopses/B105_Introduction_to_Psychology.aspx" target="_blank">B105 Introduction to Psychology</a> <br /> <a style="color: rgb(0, 162, 151);" title="B218 Business Statistics" href="/Module_Synopses/B218_Business_Statistics.aspx" target="_blank">B218 Business Statistics</a> <br /> <a style="color: rgb(0, 162, 151);" title="B220 Microeconomics" href="/Module_Synopses/B220_Microeconomics.aspx" target="_blank">B220 Microeconomics</a> <a style="color: rgb(0, 162, 151);" title="B321 Macroeconomics" href="/Module_Synopses/B321_Macroeconomics.aspx" target="_blank"> <br />B321 Macroeconomics</a> <br /> <a style="color: rgb(0, 162, 151);" title="B223 Social Psychology " href="/Module_Synopses/B223_Social_Psychology.aspx" target="_blank">B223 Social Psychology</a> <br /> <a style="color: rgb(0, 162, 151);" title="B224 Quantitative Research Methods" href="/Module_Synopses/B224_Quantitative_Research_Methods.aspx" target="_blank">B224 Quantitative Research Methods</a> <br /> <a style="color: rgb(0, 162, 151);" title="B225 Qualitative Research Methods" href="/Module_Synopses/B225_Qualitative_Research_Methods.aspx" target="_blank">B225 Qualitative Research Methods</a> <br /> <a style="color: rgb(0, 162, 151);" title="B226 Life-Span Development of Behaviour" href="/Module_Synopses/B226_Life_Span_Development_of_Behaviour.aspx" target="_blank">B226 Life-Span Development of Behaviour</a> <br /> <a style="color: rgb(0, 162, 151);" title="B227 Consumer Behaviour" href="/Module_Synopses/B227_Consumer_Behaviour.aspx" target="_blank">B227 Consumer Behaviour</a> </p> </td> </tr> </tbody> </table> <p> </p> <table style="font-family: Verdana, Arial, Helvetica, sans-serif; font-size: 13px;" border="0" cellspacing="2" cellpadding="5" width="100%"> <tbody> <tr> <td bgcolor="#00a297"> <strong> <font color="#ffffff">Specialisation Modules (16 MC)</font> </strong> </td> </tr> <tr> <td bgcolor="#e0efe9"> <p> <strong>4 compulsory modules: <br /><br /></strong> <a style="color: rgb(0, 162, 151);" title="B326 Consumer Protection and Law" href="/Module_Synopses/B326_Consumer_Protection_and_Law.aspx" target="_blank">B326 Consumer Protection and Law</a> <br /> <a style="color: rgb(0, 162, 151);" title="B327 Branding, Advertising and Promotion" href="/Module_Synopses/B327_Branding_Advertising_and_Promotion.aspx" target="_blank">B327 Branding, Advertising and Promotion</a> <br /> <a style="color: rgb(0, 162, 151);" title="B328 Cognition and Applied Psychology" href="/Module_Synopses/B328_Cognitive_and_Applied_Psychology.aspx" target="_blank">B328 Cognition and Applied Psychology</a> <br /> <a style="color: rgb(0, 162, 151);" title="H207 Project Management and Scheduling" href="/Module_Synopses/H207_Project_Management_and_Scheduling.aspx" target="_blank">H207 Project Management and Scheduling</a> </p> </td> </tr> </tbody> </table> <p> </p> <table style="font-family: Verdana, Arial, Helvetica, sans-serif; font-size: 13px;" border="0" cellspacing="2" cellpadding="5" width="100%"> <tbody> <tr> <td bgcolor="#00a297"> <strong> <font color="#ffffff">Industry Orientation Programme (28 MC)</font> </strong> </td> </tr> <tr> <td bgcolor="#e0efe9"> <p> <strong>3 compulsory modules: <br /><br /></strong> <a style="color: rgb(0, 162, 151);" title="G311 Industry Project" href="/Module_Synopses/G311_Industry_Project.aspx" target="_blank">G311 Industry Project</a> <br /> <a style="color: rgb(0, 162, 151);" href="/Module_Synopses/G901_Character_and_Citizenship_Education.aspx" target="_blank">G901 Character and Citizenship Education</a> <br /> <a style="color: rgb(0, 162, 151);" title="B931 Industry Immersion Programme" href="/Module_Synopses/B931_Industry_Immersion_Programme.aspx" target="_blank">B931 Industry Immersion Programme</a> (20 MC)</p> </td> </tr> </tbody> </table> <p> </p> <table style="font-family: Verdana, Arial, Helvetica, sans-serif; font-size: 13px;" border="0" cellspacing="2" cellpadding="5" width="100%"> <tbody> <tr> <td bgcolor="#00a297"> <strong> <font color="#ffffff">Elective Modules (8 MC) </font> </strong> </td> </tr> <tr> <td bgcolor="#e0efe9"> <p> <strong>Select 2 modules from the following list: </strong> <a style="color: rgb(0, 162, 151);" title="B209 Management Accounting " href="/Module_Synopses/B209_Management_Accounting.aspx" target="_blank"> <font color="#00a297"> <br /> <br /> </font>B209 Management Accounting</a> <a style="color: rgb(0, 162, 151);" title="B217 Sales Management" href="/Module_Synopses/B217_Sales_Management.aspx" target="_blank"> <br />B217 Sales Management</a> <br /> <a style="color: rgb(0, 162, 151);" title="B221 Human Resource Management " href="/Module_Synopses/B221_Human_Resource_Management.aspx" target="_blank">B221 Human Resource Management</a> <a style="color: rgb(0, 162, 151);" title="H306 Retail Management" href="/Module_Synopses/H306_Retail_Management.aspx" target="_blank"> <font style="font-size: 10pt;"> <br />H306 Retail Management</font> </a> </p> </td> </tr> </tbody> </table> <br /> <table style="font-family: Verdana, Arial, Helvetica, sans-serif; font-size: 13px;" border="0" cellspacing="2" cellpadding="5" width="100%"> <tbody> <tr> <td bgcolor="#00a297"> <strong> <font color="#ffffff">Freely Chosen Module (4 MC) </font> </strong> </td> </tr> <tr> <td bgcolor="#e0efe9"> <p>Obtain a total of 4 modular credits from the prescribed range of modules offered by the Schools and Centre in RP.</p> </td> </tr> </tbody> </table>
Entry Requirements
<h1> <a name="top"> </a> <font color="#00a297">Diploma in Consumer Behaviour and Research (R48)</font> </h1> <h3> <font color="#00a297">Entry Requirements: <a href="/Diploma_in_Consumer_Behaviour_and_Research_(R48).aspx#olevel"><font color="#00a297">For O-Level Holders</font></a> | <a href="/Diploma_in_Consumer_Behaviour_and_Research_(R48).aspx#ite"><font color="#00a297">For NITEC/HIGHER NITEC Holders</font></a></font> </h3> <br /> <h3> <a name="olevel"> </a> <font color="#00a297">For O-Level Holders </font> </h3> <p>Table 1: Minimum Entry Requirements </p> <table style="font-family: Verdana, Arial, Helvetica, sans-serif; font-size: 13px;" border="0" cellspacing="2" cellpadding="5" width="100%"> <tbody> <tr> <td bgcolor="#00a297" colspan="2" align="center"> <strong> <font color="#ffffff">Minimum Entry Requirements </font> </strong> </td> </tr> <tr> <td bgcolor="#82c7b0"> <strong> <font color="#ffffff">Subject</font> </strong> </td> <td bgcolor="#82c7b0" width="23%" align="center"> <font color="#ffffff"> <strong>Grade</strong> </font> </td> </tr> <tr bgcolor="#ffffff"> <td bgcolor="#e0efe9">English Language </td> <td bgcolor="#e0efe9" align="center">1-6</td> </tr> <tr bgcolor="#ffffff"> <td bgcolor="#e0efe9">Mathematics (Elementary/Additional) </td> <td bgcolor="#e0efe9" align="center">1-6</td> </tr> <tr bgcolor="#ffffff"> <td bgcolor="#e0efe9" valign="top"> <p>Any three other subjects</p> <p> <strong>Note: </strong> <br />To be eligible for admission, you must also have sat for one subject listed in the 2nd group of relevant subjects for the ELR2B2-B Aggregate Type. </p> </td> <td bgcolor="#e0efe9" align="center">1-6</td> </tr> </tbody> </table> <p>Table 2: Aggregate Type </p> <table style="font-family: Verdana, Arial, Helvetica, sans-serif; font-size: 13px;" border="0" cellspacing="2" cellpadding="5" width="100%"> <tbody> <tr> <td bgcolor="#00a297" width="100%" colspan="4" align="center"> <strong> <font color="#ffffff">Aggregate Type (ELR2B2-B) </font> </strong> </td> </tr> <tr> <td bgcolor="#82c7b0" width="8%" align="center"> <strong> <font color="#ffffff">EL</font> </strong> </td> <td bgcolor="#82c7b0" width="74%" colspan="2" align="center"> <strong> <font color="#ffffff">R2</font> </strong> </td> <td bgcolor="#82c7b0" width="8%" align="center"> <strong> <font color="#ffffff">B2</font> </strong> </td> </tr> <tr> <td bgcolor="#e0efe9" valign="top" rowspan="2" width="15%">English Language</td> <td bgcolor="#e0efe9" height="30" valign="middle" width="37%" align="center"> <strong>1st Group of <br />Relevant Subjects </strong> </td> <td bgcolor="#e0efe9" valign="middle" width="37%" align="center"> <strong>2nd Group of <br />Relevant Subjects </strong> </td> <td bgcolor="#e0efe9" valign="top" rowspan="2" width="15%">Best 2 other subjects excluding CCA </td> </tr> <tr> <td bgcolor="#e0efe9" valign="top">Elementary Mathematics<br />Additional Mathematics </td> <td bgcolor="#e0efe9" valign="top">Art / Art & Design <br />Business Studies <br />Combined Humanities <br />Commerce <br />Commercial Studies <br />Economics <br />Geography <br />Higher Art <br />Higher Music <br />History <br />Intro to Enterprise Development <br />Literature in English <br />Literature in Chinese <br />Literature in Malay <br />Literature in Tamil <br />Media Studies (English) <br />Media Studies (Chinese) <br />Music <br />Principles of Accounts </td> </tr> </tbody> </table> <p align="right"> <a href="/Diploma_in_Consumer_Behaviour_and_Research_(R48).aspx#top">Back to top</a> </p> <p> </p> <h3> <a name="ite"> </a> <font color="#00a297">For NITEC/HIGHER NITEC Holders</font> </h3> <table style="font-family: Verdana, Arial, Helvetica, sans-serif; font-size: 13px;" border="0" cellspacing="2" cellpadding="5" width="100%"> <tbody> <tr> <td style="width: 80%;" bgcolor="#00a297"> <strong> <font color="#ffffff">NITEC</font> </strong> </td> <td bgcolor="#00a297" width="20%" align="center"> <font color="#ffffff"> <strong>GPA</strong> </font> </td> </tr> <tr> <td bgcolor="#e0efe9">NT44 Digital Media Design (Interactive Media)</td> <td bgcolor="#e0efe9" align="center"> <u>></u> 3.5</td> </tr> <tr> <td bgcolor="#e0efe9">NT46 Product Design</td> <td bgcolor="#e0efe9" align="center"> <u>></u> 3.5</td> </tr> <tr> <td bgcolor="#e0efe9">NT52 Digital Animation</td> <td bgcolor="#e0efe9" align="center"> <u>></u> 3.5</td> </tr> <tr> <td bgcolor="#e0efe9">NT54 Digital Media Design (Digital Video Effects)</td> <td bgcolor="#e0efe9" align="center"> <u>></u> 3.5</td> </tr> <tr> <td bgcolor="#e0efe9">NT56 Digital Audio & Video Production</td> <td bgcolor="#e0efe9" align="center"> <u>></u> 3.5</td> </tr> <tr> <td bgcolor="#e0efe9">NT66 Space Design (Interior & Exhibition)</td> <td bgcolor="#e0efe9" align="center"> <u>></u> 3.5</td> </tr> <tr> <td bgcolor="#e0efe9">NT69 Community Care & Social Services</td> <td bgcolor="#e0efe9" align="center"> <u>></u> 3.5</td> </tr> <tr> <td bgcolor="#e0efe9">NT70 Interactive Media Design</td> <td bgcolor="#e0efe9" align="center"> <u>></u> 3.5</td> </tr> <tr> <td bgcolor="#e0efe9">NT71 Visual Communication</td> <td bgcolor="#e0efe9" align="center"> <u>></u> 3.5</td> </tr> <tr> <td bgcolor="#e0efe9">NT72 Visual Effects</td> <td bgcolor="#e0efe9" align="center"> <u>></u> 3.5</td> </tr> <tr> <td bgcolor="#e0efe9"> </td> <td bgcolor="#e0efe9" align="center"> </td> </tr> <tr> <td bgcolor="#00a297" colspan="2"> <strong> <font color="#ffffff">Higher NITEC</font> </strong> </td> </tr> <tr> <td bgcolor="#e0efe9">BS81 Early Childhood Education </td> <td bgcolor="#e0efe9" align="center"> <u>></u> 2.0</td> </tr> <tr> <td bgcolor="#e0efe9">BS82 Banking Services</td> <td bgcolor="#e0efe9" align="center"> <u>></u> 2.0</td> </tr> <tr> <td bgcolor="#e0efe9">BS83 Hospitality Operations</td> <td bgcolor="#e0efe9" align="center"> <u>></u> 2.0</td> </tr> <tr> <td bgcolor="#e0efe9">BS84 Business Studies (Event Management)</td> <td bgcolor="#e0efe9" align="center"> <u>></u> 2.0</td> </tr> <tr> <td bgcolor="#e0efe9">BS85 Accounting </td> <td bgcolor="#e0efe9" align="center"> <u>></u> 2.0</td> </tr> <tr> <td bgcolor="#e0efe9">BS86 Business Studies (Administration)</td> <td bgcolor="#e0efe9" align="center"> <u>></u> 2.0</td> </tr> <tr> <td bgcolor="#e0efe9">BS87 Logistics for International Trade</td> <td bgcolor="#e0efe9" align="center"> <u>></u> 2.0</td> </tr> <tr> <td bgcolor="#e0efe9">BS88 Business Information Technology</td> <td bgcolor="#e0efe9" align="center"> <u>></u> 2.0</td> </tr> <tr> <td bgcolor="#e0efe9">BS89 Business Studies (Sport Management)</td> <td bgcolor="#e0efe9" align="center"> <u>></u> 2.0</td> </tr> <tr> <td bgcolor="#e0efe9">BS90 Business Studies (Service Management)</td> <td bgcolor="#e0efe9" align="center"> <u>></u> 2.0</td> </tr> <tr> <td bgcolor="#e0efe9">BS91 Beauty & Spa Management</td> <td bgcolor="#e0efe9" align="center"> <u>></u> 2.0</td> </tr> <tr> <td bgcolor="#e0efe9">BS92 Visual Merchandising</td> <td bgcolor="#e0efe9" align="center"> <u>></u> 2.0</td> </tr> <tr> <td bgcolor="#e0efe9">BS94 Retail Merchandising</td> <td bgcolor="#e0efe9" align="center"> <u>></u> 2.0</td> </tr> <tr> <td bgcolor="#e0efe9">IT63 Games Design & Development</td> <td bgcolor="#e0efe9" align="center"> <u>></u> 2.0</td> </tr> <tr> <td bgcolor="#e0efe9">IT64 Business Information Systems </td> <td bgcolor="#e0efe9" align="center"> <u>></u> 2.0</td> </tr> <tr> <td bgcolor="#e0efe9">IT65 Leisure & Travel Operations</td> <td bgcolor="#e0efe9" align="center"> <u>></u> 2.0</td> </tr> </tbody> </table> <p align="right"> <a href="/Diploma_in_Consumer_Behaviour_and_Research_(R48).aspx#top">Back to top</a> </p>
Graduation Criteria
<h1> <font color="#00a297">Diploma in Consumer Behaviour and Research (R48)</font> </h1> <h3> <font color="#00a297">Graduation Criteria</font> </h3> <p>To graduate with a Diploma in Consumer Behaviour and Research, you must complete a total of 124 modular credits. You should be able to do this within three years of enrolment if you successfully complete on average five modules, or its equivalent, per semester.</p> <table style="font-family: Verdana, Arial, Helvetica, sans-serif; font-size: 13px;" border="0" cellspacing="2" cellpadding="5" width="100%"> <tbody> <tr> <td bgcolor="#00a297" valign="middle" width="50%" align="center"> <font color="#ffffff"> <strong>Module Category </strong> </font> </td> <td bgcolor="#00a297" width="50%" align="center"> <font color="#ffffff"> <strong>Number Of Modular Credits <br />Required For Graduation</strong> </font> </td> </tr> <tr> <td bgcolor="#e0efe9">General </td> <td bgcolor="#e0efe9" align="center">24</td> </tr> <tr> <td bgcolor="#e0efe9">Discipline </td> <td bgcolor="#e0efe9" align="center">44</td> </tr> <tr> <td bgcolor="#e0efe9">Specialisation</td> <td bgcolor="#e0efe9" align="center">16</td> </tr> <tr> <td bgcolor="#e0efe9">Industry Orientation Programme </td> <td bgcolor="#e0efe9" align="center">28</td> </tr> <tr> <td bgcolor="#e0efe9">Elective </td> <td bgcolor="#e0efe9" align="center">8</td> </tr> <tr> <td bgcolor="#e0efe9">Freely Chosen </td> <td bgcolor="#e0efe9" align="center">4</td> </tr> <tr> <td bgcolor="#e0efe9"> <strong>Total</strong> </td> <td bgcolor="#e0efe9" align="center"> <strong>124</strong> </td> </tr> </tbody> </table>