Leveraging on “Learning Styles Inventory” concepts, this course will help students identify and leverage on their preferred learning styles and adopt appropriate learning strategies, with the objective to enhance their learning effectiveness and equip them with a greater sense of self-efficacy. In addition, this course also helps students clarify their learning goals and improve their self-motivation.
What makes shopping fun? Why do some products appear more attractive than others? How do companies choose models for their advertising needs? Discover the mysteries behind a consumer’s mind through understanding how people think, act and respond to different advertising and promotions tactics. At our market research lab, participants will be introduced to advanced physiological research technologies that TRACK where consumers look, INTERPRET their facial expressions and READ their minds!
Have you ever wondered what it’s like to be a broadcast journalist?In this activity, participants will learn the fundamentals in the production of their own mini news series which includes scripting, shooting and editing.
The best camera in the world is one that is always with you. Be prepared to capture the fleeting moments in our everyday life. Learn how you can apply basic photography skills on iPhones and Android devices to take photos. (Participants need to bring along a basic mobile phone with camera function.)
Participants will learn how to reach out to a large number of audience through billboards, buses, bus stop ads, and TV commercials. Find out how digital advertising has evolved from online to mobile apps, QR, AR and other technological innovations. Create your own ad using our tools and post it on your Facebook page.
Social media creates conversations, thrives on dialogue, exists and survives on feedback. So your reputation on social media is defined by others, not you. That makes it risky doesn’t it? Students will learn how to create a positive image of themselves or for an organisation by managing social media like Facebook, Twitter and blogs.
Ignite the FBI agent in you! Find out how businesses solve social problems and transform lives. This experiential journey on social entrepreneurship will explore contemporary social issues and the innovative ways in which social enterprises deal with these issues. This learning journey seeks to inspire, innovate, and impact at the crossroads of business and civil society.
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