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  • Advanced Elective Modules
  • Advanced Elective Modules

    School of Management and Communication currently offers the following AEMs.

    1. Start Your Business Now 
    2. Steal the Show: The Killer Presentation 
    3. News Reporting in the 21st Century 
    4. Understanding Consumer Research 

    Advanced Elective Modules (AEMs) are elective courses in applied areas that will be developed by the polytechnics. AEMs will give upper secondary school students the opportunity to experience and benefit from practice-oriented learning in fields as diverse as digital media and entrepreneurship.

    Some key characteristics of the Advanced Elective Modules are:

    • Offered typically as 40-hour courses
    • They are taught by Polytechnic instructors and could be conducted either at schools or at polytechnics, depending on the facilities required
    • They are delivered in a similar approach to polytechnic courses, which involve a higher practical component as well as more group work. AEMs will also employ assessment approaches that are similar to those found in polytechnics, e.g. project work, group assignments and oral presentations
    • In terms of recognition, the AEMs will be reflected in School Holistic Report Card and may be used for polytechnic admission under the Joint Polytechnic Special Admissions Exercise (JPSAE) and the Direct Polytechnic Admission (DPA) exercise

    If you require more information, please contact: 

    Goh Siew Choo
    Email: Goh_Siew_Choo@rp.edu.sg
    DID: 6369 8901 

     Start Your Business Now 

    [AEM Code:  AEMRPBZ004]

    This programme seeks to equip students with the fundamental principles of entrepreneurship and business management. Through the progamme, students will be exposed to the experience of starting their own business and managing it. The programme brings students progressively through the enterprise creation process, enabling them to develop a simple business plan and execute it in a systematic, efficient and effective manner. Most importantly, the students will be able to put their knowledge into practice through the running of their own businesses at the end of the course.

    Learning Outcomes
    At the end of the module, students will be able to:

    • Discover and differentiate the key attributes and profile of entrepreneurs
    • Demonstrate understanding of the process of coming up with business ideas
    • Apply basic business concepts/principles to a simple business enterprise
    • Plan and manage a simple pushcart business

     Steal the Show: The Killer Presentation 

    [AEM Code: AEMRPBZ005]  

    This module is designed specially for students who are new to public speaking. Through a series of mini projects, they will experiment with a variety of delivery styles for different audience and settings. Participants will acquire new skills and knowledge to fine-tune their delivery styles, develop a more persuasive and expressive speaking style, understand and control their space and presence to achieve rapport and influence over their audience, and use language to inform, persuade, impress, and inspire.

    Learning Outcomes
    At the end of the module, students will be able to:

    • Prepare and structure presentations thoughtfully through accurate understanding of both presentation purpose and target audience
    • Create supplementary and complementary presentation aids to enhance message reception, comprehension, and retention through multisensory inputs
    • Deliver presentations with appropriate use of verbal and non-verbal language, body language and voice variety
    • Acquire advanced presentation techniques, such as a persuasive vocal style and manage a difficult audience

     News Reporting in the 21st Century 

    [AEM Code: AEMRPMD006]

    This module aims to promote cross-cultural understanding and responsibility among youths when creating content for an audience. Students will appreciate the importance of cultural signs and symbols and the nature of discrimination and prejudice, and how these contribute to miscommunication and conflict in our schools and communities. In conjunction, they will learn journalistic techniques to apply their understanding of communication in cross-cultural contexts to produce a simple news package.

    Learning Outcomes
    At the end of the module, students will be able to:

    • Develop a more socio-cultural awareness of their surrounding and demonstrate behaviour that reflects the awareness and sensitivity in intercultural exchange
    • Comprehend and interpret the nature of cultural signs and symbols and key concepts such as discrimination and prejudice
    • Identify the characteristics and sensitivities of communication in cross-cultural contexts presented through various social media platform
    • Relate cross-cultural miscommunication to conflict in our schools and communities
    • Develop an effective editorial plan to execute a news package that addresses cross-cultural challenges and appropriate responses in the different socio-cultural contexts and situations in Singapore
    • Develop confidence and competence when interviewing stakeholders of various cultural backgrounds.
    • Develop better self-awareness of how their own personal conduct and the written, spoken, and visual messages they create impact and affect the world around them, and vice versa

     Understanding Consumer Research 

    [AEM Code: AEMRPBZ012]

    Recognising a gap in the understanding of Asian consumers, one of the key thrusts of Singapore's economic strategy is to develop Singapore as a leading hub for Asian consumer research.

    To this end, this programme seeks to introduce the importance of understanding the consumer for good business decisions and equip students with the fundamentals of consumer research. The programme brings students progressively through the marketing research process, enabling them to develop a simple research plan, collect data through surveys, conduct analysis of data collected and present the findings of research. Most importantly, the students will be able to appreciate the importance of consumer insights through a simple new product ideation exercise, whereby the students will propose new product designs based on insights generated through consumer research.

    Learning Outcomes
    At the end of the module, students will be able to:

    • Recognise the importance of consumer insights for business decision making
    • Demonstrate an understanding of the process of marketing research
    • Develop a research plan, collect data through fieldwork, conduct analysis of data collected and present the findings of research
    • Relate the importance of consumer insights to new product innovation

    Note: While every attempt would be made to address each of these learning outcomes, it is possible that some of the learning outcomes could be omitted due to time constraints during actual delivery. As such this serves as an indicative listing.)

    If you require more information, please contact:
    Goh Siew Choo
    Email: Goh_Siew_Choo@rp.edu.sg
    DID: 6369 8901

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