School of Management and Communication currently offers the following AEMs.
Advanced Elective Modules (AEMs) are elective courses in applied areas that will be developed by the polytechnics. AEMs will give upper secondary school students the opportunity to experience and benefit from practice-oriented learning in fields as diverse as digital media and entrepreneurship.
Some key characteristics of the Advanced Elective Modules are:
If you require more information, please contact:
Goh Siew ChooEmail: Goh_Siew_Choo@rp.edu.sgDID: 6369 8901
Start Your Business Now
[AEM Code: AEMRPBZ004]
This programme seeks to equip students with the fundamental principles of entrepreneurship and business management. Through the progamme, students will be exposed to the experience of starting their own business and managing it. The programme brings students progressively through the enterprise creation process, enabling them to develop a simple business plan and execute it in a systematic, efficient and effective manner. Most importantly, the students will be able to put their knowledge into practice through the running of their own businesses at the end of the course.
Learning OutcomesAt the end of the module, students will be able to:
Steal the Show: The Killer Presentation
[AEM Code: AEMRPBZ005]
This module is designed specially for students who are new to public speaking. Through a series of mini projects, they will experiment with a variety of delivery styles for different audience and settings. Participants will acquire new skills and knowledge to fine-tune their delivery styles, develop a more persuasive and expressive speaking style, understand and control their space and presence to achieve rapport and influence over their audience, and use language to inform, persuade, impress, and inspire.
News Reporting in the 21st Century
[AEM Code: AEMRPMD006]
This module aims to promote cross-cultural understanding and responsibility among youths when creating content for an audience. Students will appreciate the importance of cultural signs and symbols and the nature of discrimination and prejudice, and how these contribute to miscommunication and conflict in our schools and communities. In conjunction, they will learn journalistic techniques to apply their understanding of communication in cross-cultural contexts to produce a simple news package.
Understanding Consumer Research
[AEM Code: AEMRPBZ012] Recognising a gap in the understanding of Asian consumers, one of the key thrusts of Singapore's economic strategy is to develop Singapore as a leading hub for Asian consumer research.
To this end, this programme seeks to introduce the importance of understanding the consumer for good business decisions and equip students with the fundamentals of consumer research. The programme brings students progressively through the marketing research process, enabling them to develop a simple research plan, collect data through surveys, conduct analysis of data collected and present the findings of research. Most importantly, the students will be able to appreciate the importance of consumer insights through a simple new product ideation exercise, whereby the students will propose new product designs based on insights generated through consumer research.
Learning Outcomes At the end of the module, students will be able to:
Note: While every attempt would be made to address each of these learning outcomes, it is possible that some of the learning outcomes could be omitted due to time constraints during actual delivery. As such this serves as an indicative listing.)
If you require more information, please contact:Goh Siew ChooEmail: Goh_Siew_Choo@rp.edu.sgDID: 6369 8901
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