Content/Syllabus
1. The Mindset of an entrepreneur
- Types of personality profiles
- Personality Profiling Test
- Personality characteristics and attributes of entrepreneurs
2. Business Idea Generation and Evaluation
- Sources of business idea
- Techniques to generate business idea
- Ways to improve or differentiate products/services
- Evaluate the viability of business idea
3. Marketing for Small Business
- Marketing strategies to target segments/ customers
- The 4 Ps of Marketing (Product, Price, Promotion and
Place)
- Concepts of visual merchandising in pushcarts
- Pushcart business marketing plan
4. Pushcart business analysis
5. Financial Management for start-ups
- Key accounting principles and concepts
- Sources of financing for startups
- Breakeven analysis for products/ services
- Accounting for merchandise
6. Business Plan writing
- Importance of a Business Plan
- Components of a Business Plan
- Keys to a good Business Plan
7. Presentation of analysis and business plan for a simple
pushcart business
8. Setup and operate a simple pushcart business
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