Entrepreneurship
Education Program
Programme Synopsis:
This programme aims to offer students with an understanding
of the dynamics of starting a pushcart business at a city
area. Using worksheets and activities, students will learn
about situational analysis, generating and evaluating business
ideas, and formulating the appropriate business and marketing
strategies, as well as accounting for their business profits.
The programme brings students progressively through the
enterprise creation process, enable them to develop a simple
business plan and execute it in a systematic, efficient and
effective manner. Most importantly, the students will
eventually run their own pushcart business at National Library
Building (NLB) at Victoria Street for 2 weekend days, which is a
real-life learning platform.
Lesson Structure:
The lesson will be conducted in an interactive manner
consisting of mini-lectures, interactive team problem-solving
activities as well as an end-of-day journal to reflect their
learning for the day.
| Topic |
Duration |
Learning Objectives |
| Generating and Evaluating Business Ideas |
1.5 Hrs |
Identify the products/services that the target
market will buy from pushcarts at National Library
Building (NLB) |
| Marketing |
1.5 Hrs |
List and discuss how the 4 Ps (Product, Price,
Promotion and Place) are to be applied in the pushcart
business marketing plan |
| Accounting and Inventory Management |
1.5 Hrs |
Outline the process of accounting for merchandise |
| Business Idea Critique |
Via Email |
Evaluation of business ideas |
| Pushcart business at NLB |
2 weekend days |
The grand finale will consist of students setting up
their pushcarts on 4 weekend days (1 Saturday and 1
Sunday) based on the ideas and skill-sets picked up
over the weeks. |
|
