Entrepreneurship
Education Program
Program Synopsis
The EEP Program seeks to be the key thrust for promoting
entrepreneurship learning among secondary students in Singapore.
As seen in Diagram 1, the EEP program consists of both workshop
sessions (1 full day) as well as application session (1 full
day). Structured based on 3 key sessions, the workshop sessions
serves 2 key purposes, namely, to stimulate the thought process
of students by generating/evaluating innovative business ideas
as well as to provide the relevant business skill sets (e.g. 4Ps
of marketing) needed to setup their business successfully. Using
various worksheets and activities, the EEP program seeks to
provide a lively and vibrant learning environment to translate
their thoughts into reality.
One key differentiating factor unique to the EEP program
introduced to secondary school students will be the adoption of
RP's Problem Based Learning (PBL) pedagogy in the 1st session of
this program. Students will learn the foundations and
fundamentals of the PBL approach as well as apply these learning
principals in the session on “Business Idea Generation and
Evaluation.”
The other key differentiator will be the adoption of the
pushcart platform for the business setup. The pushcart platform
was selected due to its merits in providing low entry barriers
for secondary school students to showcase their business ideas.
Beyond this, the pushcart platform also provides the opportunity
for students to come up with various strategies to attract
customers to their pushcarts.
Diagram 1: EEP Program Structure
Working in groups of 5-7 people, these students
are required to participate in 3 workshop sessions (Session 1
-3). Each workshop session will be activity focused consisting
of group discussions as well as activities.
Session 1 introduces the concept of a business
idea to students. Conducted using the PBL pedagogy, students
will employ techniques such as brainstorming and concept maps to
generate various business ideas. In line with the PBL pedagogy,
students will also be given the opportunity to research for
various business ideas online before subsequently evaluating the
viability of their business ideas. When generating business
ideas, various parameters or guidelines will be shared with the
students that define the scope and nature of how their own
business is to be conducted. Beyond this, students will be given
the liberty to adopt and implement their business ideas as long
as it is within the guidelines set.
Session 2 focuses on the marketing aspects where
the 4 Ps (Price, Place, Product, and Promotion) will be covered
in detail. Students will be required to devise various
strategies for implementation in Session 5. Session 3
essentially covers the financial aspects of their businesses.
Students will learn how to keep track of the finances of their
business and also learn how to calculate the mark-up and
breakeven for their products/services. Key points pertaining to
various financing sources will also be shared in this session.
Session 4 is essentially a review session where
students are required to submit a business plan for evaluation.
A business plan template will be provided to the students for
submission. This is followed by the actual business setup in
Session 5 where students will set up their business using the
pushcart platform in RP.
The EEP program will end at Session 6 with a
review session designed to help students reflect on the
strengths and weakness of their business setup.
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