Title:                Creativity and Innovation in Business (A Book Review)

Author(s):      Sanjay Dalal

Journal:         E-Book

Year:            Published online 19 Nov 2006

Publisher:      Copyright © 2008 Wiley Periodicals, Inc., A Wiley Company

Synopsis:

This is an e-book that can be purchased online and costs US$9.99.  It has a collection of 45 best practices, case studies, and insights on the current state of Creativity and Innovation in Business at Top Innovators including Apple, Google, Netflix, 3M, Frito Lay, Johnson & Johnson, Proctor & Gamble, Toyota, GE, BMW, Deloitte, Southwest, Nike, IBM, Dell and more.  This book is a guide that suggests ways to help unblock creativity, uncover and create game-changing innovations.

About the author:

Sanjay Dalal, author/editor of this EBOOK, is a product marketing leader and entrepreneur with over fifteen years of experience in Silicon Valley and High Tech companies.  Dalal is the president and managing director of the investment company, Innovation Index Group, that invests into the Top 20 Innovators of The Innovation Index.  He has launched innovative products to market and grown businesses to $70 million plus a year and holds executive certification on Leading Management Teams from Cornell University.  He is an engineering scholar graduate in Electrical Engineering from The University of Texas at Austin.

Description:

This is a 175-page collection of 45 best practices, case studies, and insights on the current state of Innovation in Business at Top Innovators including Apple, Google, Netflix, 3M, Proctor and Gamble, Johnson and Johnson, Toyota, GE, BMW, Deloitte, Frito Lay, IBM, Nike, Starbucks, Southwest Airlines, Microsoft, Dell, Intel and more. With articles from the award-winning Creativity and Innovation Driving Business Blog, this EBOOK provides real-world examples on how the Top Innovators innovate and grow their business successfully time and again, especially during economic cycles. Creativity And Innovation in Business provides ways to promote creativity through game-changing innovations.

The book emphasizes that:

"1) Innovation and growth is not just a fuzzy process of screwing around vigorously but can be a systematic process.

2) Innovation and growth is not something that happens in a department like R & D or product development.

3) Innovation and growth is not just about products or solutions - it is about creating a transformational change in the way people live, work and play." - Chapter 19