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Diploma in Customer Relationship and Service Management (R34)

Course Structure

To fulfil the requirements for the full-time diploma, students need to successfully complete a total of 124 modular credits (MC) or equivalent of 31 modules. Each module is worth 4 MCs. The course consists of foundation modules, discipline modules and specialisation modules. The course structure is as follows:

Table 2: Course Structure for the DCRSM Matriculating in Year 2011

1) General Modules
(24 MC)


6 compulsory modules:

A101 Science
A113 Mathematics
B102 Organisational Behaviour
B216 Marketing

G101

Cognitive Processes and Problem Solving
G103 Introduction to Communication Practice

2) Discipline Modules (36 MC)

9 compulsory modules:

B209 Management Accounting
B215 Financial Accounting
B218 Business Statistics
B220 Microeconomics
B321 Macroeconomics
H102 Hospitality and Tourism Management
H203 Strategic Thinking Skills
H208 Service Quality and Professional Etiquette
H323 Hospitality Revenue Management

3) Specialisation Modules

Regular Track (32 MC)
8 compulsory modules:

H204 Customer Relationship Management
H207 Project Management and Scheduling
H219 Managing for Service Excellence
H302 Hospitality Sales
H303 Service Operations Management
H304 Contact Centre Operations
H306 Retail Management
H322 Tourism and Travel Management

Specialisation Track (Theme Park and Attraction Management) (32 MC)
8 compulsory modules:

H204 Customer Relationship Management
H207 Project Management and Scheduling
H219 Managing for Service Excellence
H220 Introduction to the Event Industry
H340 Risk Management in Theme Parks and Attractions
H341 Managing Guest Experience in Theme Parks and Attractions
H342 Operational Issues in Theme Parks and Attractions
H343 Entertainment and Events in Theme Parks and Attractions

4) Elective Module

Regular Track (4 MC)
Select 1 module from the following list:

B101 Entrepreneurship
B221 Human Resource Management
H213 Food and Beverage Management

Specialisation Track (Theme Park and Attraction Management) (4 MC)
Select 1 module from the following list:

H213 Food and Beverage Management

5) Freely Chosen Module (4 MC)

Select 1 module from the entire range of modules offered by the Schools and Centres in RP.

6) Industry Orientation Programme (IOP)
(24 MC)


6 compulsory modules:

G901 Creative Engagement
H931 Industry Immersion Programme
(5 modules)

events and hospitality management courses
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Introduction
Entry Requirements
Course Structure
Graduation Criteria