Diploma in Customer Relationship and Service Management (R34)
About the Programme
This is a unique programme in Singapore that focuses on customer orientation - the secret behind every successful organisation. Here, students will be taught skills that are critical in delivering a top-class total customer experience. By inculcating a customer-centric mindset of service excellence, the programme aims to raise the standards of service in the companies they work for, and create value for the customers.
The Diploma in Customer Relationship and Service Management programme prepares students in the following areas:
- Use customer management skills to identify customers’ needs, manage their expectations and address conflicts.
- Apply Customer Relationship Management in businesses to build and maintain profitable customers.
- Employ service excellence framework to address service issues and improve customer service standards.
Singapore plans to establish itself as a trusted service centre for quality services. Such a goal generates a demand for a professional and skilled workforce in industries that provide goods and services.
Graduates can take up these professions:
- Account and Relationship Officer/Executive/Manager
- Sales and Marketing Officer/Executive/Manager
- Customer Service Officer/Executive/Manager
Outstanding graduates may choose to further their education in local and overseas institutions of Higher Learning (IHLs) for Business Administration, Business Management, Hospitality and Tourism related degree programmes locally and overseas. |
