Alumni Calendar

Managing the Media

02 Jun 2012

Managing the Media
This course is meant for participants who might, or want to have, frequent dealings with the media. Participants will gain a basic understanding about how the media work, what makes media professionals tick, and learn how to engage them positively. The course will take the form of a workshop with facilitated group discussion of case studies.

Programme Outline
- Be able to identify and pitch newsworthy stories to the media.
- Understand why media skills are important and the changing media roles in a fast changing world.
- Know what to do when the media calls and response to them effectively and confidently. Prepare effectively for a media interview.

Pre-requisites
Reasonable English proficiency. This course is conducted entirely in English and participants must be prepared to be engaged and to interact with other participants.

Course Fee (inclusive of GST unless otherwise stated)
S$200.00 (excl GST)

Target Audience
This workshop is designed for those who want to learn to engage the media effectively, or who in the course of their work will interact with media, PR and Corporate Communications practitioners with the aim to present a positive front to the media.

Certification
Participants will be awarded the Certificate in Attendance issued by Republic Polytechnic upon meeting 80% of attendance requirement and attempting all assignments.

Trainers Profile
Chan Yen Ting - Chan Yen Ting has more than 10 years of experience in the communications industry. She started her career as a journalist and after covering the technology beat for a few years, she decided to venture into public relations where she helped organizations to generate and maintain a positive public image. Yen Ting is well-versed in the art of communication , from media/industry relations to marcom management, as well as magazine publishing.

David Chin - David Chin is a Senior Academic Staff at Republic Polytechnic’s Centre for Culture and Communication. Before that, he was group director of Hill & Knowlton (H&K) Singapore’s technology practice group where he spent five years in public relations. At H&K, he specialised in messaging and analyst relations, providing research-based insights and strategic positioning counsel to clients. In that capacity, David has conducted many workshops on message development, media training and crisis communications for clients such as MOE, Global Social Innovators Forum, Ubisoft, 3Com and ST Engineering, as well as internal H&K staff. Before H&K, David was group editor at CMP Business Media where he led editorial development for publications including Network Computing Asia, Asia Computer Weekly (ACW) and teledotcom. In his nine years in journalism, David also gained experience as a speaker and moderator. David is district chairman for BICSI Southeast Asia, a global training and certification body for the telecommunications industry that is committed to raising standards and competency in information transport systems. He also sits on the Business Continuity Management Institute’s (BCMI) global advisory council. David graduated with a degree in Applied Science from the Nanyang Technological University (Singapore) together with the faculty’s pioneer batch of Materials Engineering specialists.

Joanna Lim - Joanna Lim holds dual-degree Masters of Business Administration (MBA) from the renowned Peking University in China and National University of Singapore. Her bachelor degree was in Communication Studies, majoring in Journalism, from the Nanyang Technological University. She has more than 10 years of working experience in the public and private sectors in the areas of branding & promotions, public relations consultancy, business development as well as healthcare management & operations.

*Click on date(s) to view detailed schedule where available. If you wish to enquire about this programme, please contact us at email Enquiry_CPD@rp.edu.sg, Phone: 31001699 or Fax: 64151310.

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