Tiger Balm International Case Challenge 2005 was an international competition for the brightest minds to present innovative and viable business ideas, demonstrating their analytical skills and strategic thinking abilities. Open to tertiary students, it attracted 80 submissions from tertiary institutions around the world, including Canada, India, Hong Kong and Singapore.
It was a joyful moment on 14 March 2005 when both RP teams made it to the finals of Tiger Balm International Case Challenge 2005. It was double joy on 30th March 2005 when the two RP teams won the first and second runner-up placing at the finals of the Case Challenge, beating teams from Nanyang Polytechnic and Marketing Institute of Singapore.
It was definitely not an easy win for both of the teams with sleepless nights - to prepare for the report and presentation submission. However, confidence, determination, and willingness to work beyond their normal hours paid off. Tan Chee Yuen and Ismalina Bte Samsuri, two first-year engineering students beat all the teams to be the champions for the Case Challenge. Another team consisting of Ester Khin Sandar Win (SAS), Tan Mei Jing (SIT), and Sabrina Yeo Jia Hui (SAS) walked away with the second-runner prize.
2nd Runner Up - Team Cool Relief (from left: Ester Khin Sandar Win, Tan Mei Jing, Sabrina Yeo Jia Hui) after their grooming session.
Winner - Team More Than Relief (From left: Ismalina Bte Samsuri, Tan Chee Yuen) after their grooming session.
Team Cool Relief targeted the women segment as growth strategy for Tiger Balm. Their products range from 2-in-1 roller liniment to Tiger Balm Spa.
Team Cool Relief making their final presentation
Tiger Balm Family Kit and Tiger Balm 2-in-1 Roller Liniment and Rub suggested by Cool Relief
The winning team, More Than Relief, proposed new products such as Tiger Balm Disposable, Travel Kit, Sports Kit, Tiger Balm Gift Pack.
Tiger Balm New Product Designed by More Than Relief Team (From Left): Tiger Balm Medicated Plaster (reduced size), Tiger Balm Travel Kit, Tiger Balm Sports Kit, Tiger Balm Disposables, Tiger Balm Roller Liniment
Comments from the Judges …
The judges were generally impressed with the amount of work that the teams put forth in terms of market research, product design and prototyping. They were also impressed with the financial projections.
One of the judges even commented: “When I first saw the report, it was good. When I hear the presentation, it was very good. And when I heard that these were first year non-business students, it was excellent!”
Comments from Mentor ...
Although there are still rooms for improvement, these students definitely deserved to win. They worked hard for it and had the determination to bring back the trophies for RP”, quoted Mr Sim Choon Hou, their mentor.
Republic Polytechnic Principal and CEO Prof Low Teck Seng singled out the achievement as particularly significant because none of the students from the two teams are business diploma students. “As Engineering, IT and Applied Science students, they are still able to display a strong grasp of business and marketing concepts. This exemplifies the merits of the holistic education we bring to the students at our Polytechnic, where there is cross discipline training and exposure to modules such as entrepreneurship offered by the Centre for Innovation and Enterprise” said Prof Low.
The winning teams and Mr Sim Choon Hou, their mentor (from left): Tan Chee Yuen, Ismalina Bte Samsuri, Sim Choon Hou (CIE Staff cum mentor), Ester Khin Sandar Win, Tan Mei Jing, Sabrina Yeo Jia Hui