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Triumph International organized their first “Take the Plunge” Marketing
Competition in August 2005 to allow students from the various polytechnics and
universities to have a hands-on experience in designing a marketing campaign for
their 'Maximizers'. It attracted about 65 entries from the local universities and
polytechnics.
Although none of Republic Polytechnic (RP) teams were selected for the finals,
the judges were impressed by the proposals submitted by 2 of our teams and
decided to award them the Special Commendation Award. These awards were only given
to 5 teams, of which 3 teams were from the polytechnics (2 from Republic
Polytechnic and 1 from Nanyang Polytechnic). One of our RP teams walked away with a
Special Commendation Award for Most Comprehensive Market Research while
the other walked away with the Special Commendation Award for Creative
Marketing Concept for the Males Customers.
Team 'Bralievers', which comprises the following Year 1 students: Yeo Wei
Ting Serene, Low Jia Liang Denise, Liao Wei Sheng Wilson, and Chng Jun Quan, was
the winner of the Special Commendation Award for the Most Comprehensive Market
Research. The team had put in a lot of effort in terms of conducting a
questionnaire survey for over 120 respondents, 2 focus group discussions,
observation studies at the various departmental stores, as well as personal
interviews with several newspapers and magazines' vendors. One of the
judges, Ms Sheryl Wong, the Vice President of Marketing for Triumph International
(Singapore) was impressed by the amount of work the team had put in although
they were all non-business Year-one students.
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From
Left: Low Jia Liang Denise, Yeo Wei Ting Serene, Doy Teo (Director,
Triumph), Mr Ralph Jansen (Regional Director), Daniel Phang Wen Bin,
Liao Wei Sheng Wilson, Chng Jun Quan, and Ng Thee Wee Charlie |
From Left:
Daniel Phang Wen Bin, Ng Thee Wee Charlie, Sim Choon Hou (Advisor), Low
Jia Liang Denise, Yeo Wei Ting Serene, Liao Wei Sheng Wilson, and Chng
Jun Quan
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Team Bralievers being interviewed by Lianhe Zaobao's reporter. |
Team 'Orange BathTub', which comprised two male students Ng Thee Wee Charlie,
Daniel Phang Wen Bin and one female student Raudah Binte Abdullah, impressed the
judges with their creative idea to market their products to male customers won a special commendation award. Their "sexy" posters were the first to be
flashed at the finals debrief. The
judges from Triumph were also impressed by their concept and the team is
currently discussing the possibility of pursuing a promotion project with
Triumph to targeting the male audience.
Total Number of Participating Teams: 65
Breakdown of Teams By Institutions:
SMU
- 21 teams
NUS - 5 teams
NTU - 4 teams
SIM - 4 teams
MIS - 4 teams
Uni-SIM - 2 teams
NYP - 14 teams
RP - 7 teams
SP - 1 team
Mixed - 5 teams
Award Winners:
1st
Prize - SMU
2nd Prize - SMU
3rd Prize - NUS
4th/5th Prize - NUS and SMU (no order)
Special Commendation Award for
Outstanding Visuals - SMU
Creative Marketing to Male Customers - RP (Team from International
Business IG)
Most Comprehensive Market Research - RP (Year 1 students)
Creative TVC - NYP
Best Counter Design - SMU
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