|
Project Youthépreneur’s second key thematic
event for the year was successfully launched on 2nd December 2006. Titled WOW! –
“World on Wheels”, a total of 49 students from Youth Entrepreneurship Interest
Group (YEIG) and International Students Club (ISC) were involved in this event.
Building on the recent success of “Heritage with a different touch”, this key
event seeks to bring together products from all parts of the world including
China, Japan, Korea, Finland, France, Thailand, Malaysia, and Hong Kong.
Students were involved in all 4
lessons of the Entrepreneurship Education Programme which serves to provide
basic entrepreneurial skills needed to run a pushcart business successfully.
Enterprising students from ISC were then tasked with sourcing new business ideas
while holidaying overseas. Eventually, each student brought back unique
specialized products from the various countries to Singapore. The next step was
creating specialized themes for their business and producing various marketing
collaterals aimed at launching their business successfully.
The NLB Events Plaza was
livened up with the flavors of the world, including limited edition scenic
umbrellas from Xihu, chocolate fondue from France as well as anime characters
from Japan.
To complement the international
theme, various student performance groups were also invited to showcase various
song and dance items. This included special performances from Myanmar, a display
of Malay heritage of Silat, an Indian cultural dance as well as the buzz and
sound of the Chinese Lion dance.
The afternoon of fun would not
have been complete without involvement of the public. Various game stations
were set up by YEIG students, which allowed the public to engage in games such
as Chinese Chess, Carrom, Origami, and Congkat. Prizes sponsored by TravelPac
were also given out to the public. Publicity from the official radio station for
WOW, Dongli 88.3FM also helped to attract crowds to the event.
The afternoon raked in sales of
over $100 per team, with some hitting way above the $200 mark. This is a 100%
rise in revenue for teams participating in the business for a second time. This
is indeed a credible showing for Project Youthépreneur that managed to WOW the
crowd with great fun and activities.
* For RP Staff - Click here to view the rest of the photos from this event
| 
