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With intense competition
from the local polytechnics and universities, as well as participants from
foreign universities in Malaysia, Thailand and China, Republic Polytechnic’s
Team Chocolatier managed to clinch
3rd place
in this year’s Chartered Institute of Marketing Singapore (CIMS) International
Marketing Competition.
Each local tertiary
institution (NUS, NTU, SMU, SIM, NP, TP, RP, NYP, SP) sent their best teams to
compete in this competition. This year, the competition is also open to
international universities. Despite the fact that RP’s team - unlike the others
- was not from a business discipline/diploma, our Team Chocolatier still
managed to impress the judges with their mix and match 4-in-1 chocolate idea, in
which customers can select the type, shape and packaging of the chocolates, as
well as the fillings in the chocolates. Their 3 C’s slogan “Your Choice. Your
Creation. Your Chocolate.” Together with their unique selling proposition of “An
Experience for Customers to create their own Exclusive chocolates
to Express themselves to their loved ones” left a deep impression on the
judges.
Do
convey your congratulations to the team if you know any of them:
Team
Members: Yong Woon Thing Andrea (SHL/SLM Year 2)
Teo Chung Kang Albert (SIT/DBC
Year 2)
Ong Chew Hui (SEG/DBME Year 2)
Phuah Chee Cheong (SIT/DIT)
Mentors: Sim Choon Hou, Victor Tan, Tio Wee Leng
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Artist's Impression of the Proposed Chocolatier
Shop |
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| Chocolate Samples. In Progress - chocolate with red bean
paste |
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| Team Chocolatier and their Mascot |
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