Republic Polytechnic’s Flash ActionScript competition promotes service and the GEMS movement
Mervin Beng, Director for the School of Information and Communications Technology, Republic Polytechnic commented, “In formulating this year’s competition, we felt that contestants should test their talent in a realistic field and choosing ‘service’ as a theme is very appropriate. We are very pleased to collaborate with WDA’s GEMS movement this year to promote ActionScript and service together.”
The competition received support and endorsement from Adobe and the GEMS movement. GEMS is the Go-the-Extra-Mile-for-Service launched by Minister Raymond Lim in October 2005 to help champion and raise greater service awareness and quality in Singapore.
Contestants of ASA were required to create a variety of interactive digital content using Adobe Flash ActionScript. Attracting over 120 participants, more than 38 outstanding entries were submitted for the Junior, Student and Open categories, competing for a total of over $12,000 worth of prizes.
The winner of the Open category goes to ITE Lecturer, Arumugam Swamunathan, 32, who designed a board game based on the needs and expectations of customers. The Gold award in the Student category goes to Leong Kit Mei, 20, from ITE College West Dover Campus, whose storyboard incorporated interesting video-clips on good customer service. Winning the hearts of judges with their highly creative and interactive storyboard based on the story of Ah Tom, an ex-service provider whose soul is trapped in a diary due to bad service presentation and attitude, Siah Shu Fen and Chow Lin Ping, both 17, from CHIJ St. Nicholas Girls’ School, swept away the Gold award in the Junior category. These winning entries will be distributed to all educational institutions as service education learning materials.
Mr Raymond Lim, Minister for Transport and Second Minister for Foreign Affairs will be Guest-of-Honor for the event. He will be presenting awards to the winners of the competition and announce the roll out of the GEMS Youth Outreach Programme.
The ASA Awards Ceremony will be held at Republic Polytechnic’s Woodlands campus on 19th April 2007.
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The first educational institution in Singapore to adopt the Problem-Based Learning approach for all its diploma programmes, Republic Polytechnic has five schools offering nineteen diploma courses in Information & Communications Technology, Engineering, Applied Science, Technology for the Arts, and Sports, Health & Leisure. Republic Polytechnic is committed to nurturing innovation and entrepreneurial learning in an environment that develops problem-solving process skills and a life-long learning attitude. Its holistic, broad-based curriculum, covering culture, enterprise development and cognitive processes, prepares students for an active and meaningful role in society. Republic Polytechnic strives for excellence by achieving various national and international accreditations, including People Developer Standards, ISO9001, ISO14001, OHSAS 18001, Singapore Quality Class, Singapore Innovation Class, and the Singapore Health Awards (Gold). For more information, visit http://www.rp.sg.
Background of ASA
- ActionScript.Awards (ASA) is a national competition organised by Republic Polytechnic aimed at promoting the creation of digital content for the Internet and mobile.
- Third year in running, the ASA competition requires participants to create a variety of interactive digital content using Adobe Flash ActionScript.
- An exhibition cum award ceremony is held after the competition to present prizes to the winners as well as to showcase the best works in the field.
- This year, with the theme “The Art of Service”, ASA 2006 aims to create awareness among students on the importance of service and educate them on service career options.
- Participants were required to create an interactive multimedia storybook, simulation or game that educates the viewer on the importance of going the extra mile for service and submit a proposal including the concept, script, storyboards and/or mockups of the submission.
- ASA 2006 is supported and sponsored by GEMS Movement and Adobe.
- Intellectual property rights of entries belong to the GEMS Movement.
- Entries can be seen online at http://www.actionscriptawards.org/2006
| Award: | Silver |
| School: | ITE College |
| Name of winner(s): | Arumugam Swaminathan, ITE Lecturer |
| Title: | “Need and Expectations of Customers” |
| Description: | Using a board game concept, ITE Lecturer Arumugam designed an informative and interactive game which deals with the skills and knowledge required to effectively meet the needs and expectations of the customers. |
Category (Student)
| Award: | Gold |
| School: | ITE College West |
| Name of winner(s): | Leong Kit Mei |
| Title: | “The Art of Service” |
| Description: | The storyboard incorporated educational and fun video clips of various scenarios that depict the qualities a service provider should be equipped with. |
| Award: | Silver |
| School: | Nanyang Polytechnic |
| Name of winner(s): | Toh Ming Chuen, Amy |
| Title: | “The Art of Service” |
| Description: | This interactive work allowed users to conduct a virtual interview with a staff from McDonalds to gain insights into the service industry. There was also a simulation of a front-line service staff helping various customers with their orders. |
| Award: | Bronze |
| School: | Temasek Polytechnic |
| Name of winner(s): | Cheong Keng Mun, Nicholas |
| Title: | “Kenji goes to GEMS Academy” |
| Description: | The storyboard is visually appealing, presented in a Japanese animation-like fashion. The story is about the protagonist, Kenji’s mission to learn the trade of a good service provider in the GEMS Academy. All artworks in the storyboard are hand drawn by student. |
| Award: | Gold |
| School: | St. Nicholas Girls’ School |
| Name of winner(s): | Siah Shu Fen and Chow Lin Ping |
| Title: | “The Art of Service” |
| Description: | A highly creative and interactive storyboard based on the story of Ah Tom, an ex-service provider whose soul is trapped in a diary due to bad service presentation and attitude, players are supposed to navigate through the story and help Ah Tom correct his bad attitude and understand what good service is all about. |
| Award: | Silver |
| School: | Nanyang Girls’ High School |
| Name of winner(s): | Franssica Santosa and Foo Yin Bing |
| Title: | “Bingo” |
| Description: | Lead by Bingo the rabbit, this work features three short stories about various service staff in a restaurant and retail outlet, including an interactive segment allowing the user to play games. |
| Award: | Bronze |
| School: | Maris Stella High School |
| Name of winner(s): | Peh Zhan Hao, Tan Kee Kuan |
| Title: | “The Art of Service” |
| Description: | This interactive entry allows the user to be in the shoes of the service staff facing difficult customers. Three scenarios that involve a hotel, a retail shop and a restaurant offer different perspectives. |
Catherine Ong (Ms)
Office of Corporate Communications, Republic Polytechnic
DID: 31001164
Email: catherine_ong@rp.sg