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Modules description

Modules

A103 Anatomy and Physiology

This module poses triggers that stimulate students to appreciate the order by which the human body is organised and helps them understand the holistic aspects of the human biological systems. It also gives students a fundamental understanding of how the various systems in the human body function together to maintain balance. Topics covered in the module include important levels of organisation for structure and function, such as cells, tissues, organs, organ systems and the whole human body/organism; anatomical directions, such as body sections, body regions and body cavities; the skeletal-muscular system for support and movement; the nervous and endocrine system for body systems communication and maintaining balance; systems that are involved in the distribution of food and oxygen, namely the digestive, circulatory and respiratory systems; and the lymphatic and urinary systems to maintain and regulate body fluids. An introduction to surface anatomy is also included.

A114 Mathematics II

This module is designed to equip students with the mathematical skills required to solve a range of common real-world problems. Building on the skills developed in the A113 Mathematics, this module allows students to apply mathematics to real life situations by modelling them appropriately as mathematical problems. Analytical and problem solving skills will be developed. Students will also be introduced to the mathematical symbols and notation that are commonly used. The main topics addressed include linear algebra, calculus and hypothesis testing.

A201 Chemistry

This module serves to enable students to have a good understanding of chemical principles that apply to fields such as biochemistry, molecular biology, physiology, pharmacology, material science and environmental science. Throughout the course, students will appreciate how the submicroscopic properties of atoms and molecules affect the macroscopic properties of matter, understand the chemical nature of biology and understand the basis and relevance of chemical calculations needed for problem-solving in areas such as biotechnology, environmental science, material science and the pharmaceutical industry.

A203 Applied Physics

This module covers fundamental principles in Physics to address issues of technological importance in science and engineering, in particular, the applications of scientific principles to practical devices and systems. The module aims to equip students with a set of analytical tools that may be used to forge the link between the structure and properties of materials in order to yield, at the emerging technology level, enhanced material performance. Students will learn about key concepts and applications in a range of topics which include an introduction to electrical, magnetic, optical, acoustic, mechanical properties of materials and nuclear physics.

A204 Anatomy and Physiology II

This module aims to provide more depth to the study of human physiology, with special emphasis on the concepts underlying continuity of life and the co-ordination and regulation of function between organs and body systems. The module also continues to build on the order of organisation in the human body and the relationship of structure and function introduced in A103 Anatomy and Physiology.

A205 Epidemiology and Health Promotion

This module covers the fundamental theories and processes involved in determining the incidence, prevalence, spread, prevention and control of diseases and injury within communities or specified groups. The relationship of the practice of epidemiology in public health will be explored. Surveillance techniques and methods for investigating outbreaks of infectious diseases will be covered. The course also provides an introduction to statistical analysis and methods for organizing, analyzing and presenting epidemiological data. It includes health policy designing and its implementation along with the critical tools necessary to deliver public health services.

A207 Physics

Building on the students’ knowledge of basic Physics principles acquired from A101 Science, this module is designed to further develop students’ understanding of Physics principles and to provide students with a foundation in Physics for further study in engineering, applied science and other related fields. In this module, students will learn about forces and their application to biomechanics, simple harmonic motion, heat and conduction, ideal gas equation and adiabatic expansion, thermodynamics (including the first and second law), hydrostatics, fluid flow with and without losses, optics and diffraction, the wave-particle nature of light, principles of ultrasound and MRI.

A212 Advanced Mathematics II - Linear Algebra

This module is designed to equip students with the mathematical skills required to solve a range of common real-world problems. Building on the skills developed in the first-year modules A111 and A112, this module allows students to apply mathematics to real life situations by modelling them appropriately as mathematical problems. Analytical and problem solving skills will be developed. Students will also be introduced to the mathematical symbols and notation that are commonly used. The main topics covered include the basics of systems of linear equations, matrices, vector spaces, vectors, and linear transformations.

A222 Molecular and Cell Biology

This module is a core discipline module for all SAS students. It aims to help students develop an appreciation and understanding of life and life processes at the molecular and cellular level. Students explore the structure and function of the DNA molecule, and of cellular structures and processes. Critical foundations for biological subjects, such as an understanding of the genetic code and the Central Dogma are also covered. Students should be able to communicate their understanding via presentations of their solutions for given problems, as well as through quizzes and tests. Students are expected to show how they have reasoned out their solutions, rather than simply reiterating content knowledge.

A224 Recombinant DNA Technologies

This module aims to enable students to acquire basic skills in molecular cloning for the production of recombinant proteins. The module provides the prerequisite exposure to basic rDNA techniques, as well as reinforcing concepts of scientific thinking, planning and analysis of experiments, record keeping, literature reading, and presentation of results. In the process, students are required to consolidate their understanding in microbiology, genetics, and cell and molecular biology. Students also learn to appreciate the implications and impact of rDNA in various biotechnology-related industries, the environment and society. Topics covered in this module include issues associated with cloning, such as properties of nucleic acids, DNA isolation, Polymerase Chain Reaction and agarose gel electrophoresis, designing of primers, introduction of DNA into cells, and properties of restriction enzymes, among others. DNA sequencing and protein expression are also covered.

A232 Genetics

This module focuses on the concept of genes as the molecule of heredity and DNA as the genetic material. It introduces the following basic concepts in this extremely broad subject: chromosome organisation, germline and somatic cell DNA transmission, Mendelian inheritance and phenotypic expression of genes, breeding and genetic crossing, and heritable genetic disorders and their implications. The main learning objectives of this module are to allow students to (1) show an appreciation for genetic inheritance and transmission; (2) understand the mechanisms behind genetic transmission and variability; and (3) be able to relate genetic defects to common genetic disorders and birth abnormalities.

A233 Pharmacology and Toxicology

This module covers the basic principles of pharmacology, which include the theory of drug action, drug-receptor interactions and dose-response relationships (pharmacodynamics); delivery, absorption, distribution, metabolism and excretion of drugs (pharmacokinetics); genetic factors, genetic polymorphisms and inter-individual variations that may influence the effects of drugs (pharmacogenomics); and receptor signal transduction processes, second messenger systems and ion channels (molecular pharmacology). Basic principles of toxicology covered in the module include toxicity; toxicosis; toxicants; toxicity testing; drug overdose and poisoning; characteristics of poisons; mutagens, carcinogens and teratogens; and causes, symptoms and effects of drug and substance abuse. This is a concept-driven course that provides an understanding of the mechanisms by which drugs act in the body. The course integrates biology and chemistry by using examples of drug action on the autonomic and central nervous systems; cardiovascular, respiratory, gastrointestinal, renal, endocrine systems; and treatment of infections and cancer. Concepts from cell biology, anatomy, biochemistry, neurochemistry and physiology are included. The practical component of the module, which allows students to apply the concepts covered in the theory component, introduces students to materials, equipment and laboratory techniques that are frequently used in pharmacology laboratories, such as organ baths and pharmacokinetic studies.

A234 Neurobiology

This module introduces students to neurobiology, with the main focus on the anatomy and physiology of the brain and neural mechanisms underlying human behaviour. Basic neural cell physiology concepts such as membrane and resting action potential and electrical and chemical neurotransmission provide the foundation for this module. Topics include basic functional brain anatomy, microstructure and anatomy of neural tissues; mechanisms of neuronal development and integration, sensory-motor control and autonomic nervous control; auditory, visual and olfactory systems; and the neural foundations of human behaviour and skull osteology in adult and paediatric age groups. In addition to cognitive functions such as speech and language, the neurobiological basis of memory and emotions, sleep and dreaming, and brain degeneration are also discussed. The usefulness of various imaging modalities to appreciate structural and functional abnormalities of the brain are also addressed.

A235 Psychology

This module deals with the physical, cognitive, emotional and behavioural reactions, and the biological factors and psychological processes that underlie perception, learning, memory, cognition and emotion. One of the module’s main goals is to familiarise students with the basic concepts, ideas and theories of human behaviour as applied to the area of abnormal psychology. Students are introduced to classic and current scientific findings and are expected to apply them to understanding abnormal human behaviour in relation to health issues.

A241 Cell Culture

This module provides a theoretical introduction and direct practical training in several techniques commonly used in eukaryote cell biology. This module allows students to appreciate the holistic aspects of the cell culture systems. It poses triggers that will stimulate the students to understand the theory behind the use of different techniques and gain direct practical experience of these approaches to appreciate their application in different fields of research and healthcare. The students shall have hands on experience of the basic techniques of in vitro mammalian cell culture, cell proliferation and study with fluorescent microscopy, cryopreservation of cells, understand manipulating of cell cultures to study the gene expressions through transfection procedures, initiating and isolating primary cell cultures. Having gone through the module the students will gain an appreciation of how different techniques can be used to study the biology of the cell, and how they can be used in combination to answer specific questions relating to research in cell functions and their extended use in the pharmaceutical industry

A251 Medical Technology

This module introduces students to an overview of the daily routine and responsibilities of a Medical Laboratory Technician, addressing Good Laboratory Practices (GLP), record keeping, quality control and quality assurance; literature reading, specimen analysis, methods comparisons, results interpretation and presentation. These avenues addressed are applicable in the various specialized disciplines (e.g. Hematology, Clinical Chemistry, Medical Microbiology, Histopathology) within a Medical Laboratory. This module is a pre-requisite module for higher modules in the Medical Technology track. The module develops a set of generally valuable abilities in medical laboratory investigations, which aids clinicians in the diagnosis of diseases and monitoring the progress of treatment in patients.

A292 Polymer and Composite Science

This module aims to introduce students to the world of polymers and composite materials, with emphasis on the relationship between microstructure, properties, applications and performance of the materials. Students are also exposed to the idea of creating new materials with enhanced properties for advanced applications. In addition, students are taught how materials scientists approach, react and behave when faced with real-life problems related to materials. The module addresses topics that include synthesis of polymers, such as condensation polymerisation and addition polymerisation; polymer properties, such as mechanical test standards, compressive properties for foams, thermal properties, adhesion strength, ductile-brittle transitions, stiffness, etc.; and composite testing.

A301 Laboratory Management

This module provides students a holistic view of current issues in the laboratory setting with a special emphasis on biomedical and research ethics. The perspectives presented focus on the motivation, skills and practices that shape the practice of science in the laboratory and industry. This includes the internal impetus shaping conduct, such as the conflict of interest and moral stands in research, as well as the wider societal responsibilities as defined by compliance with regulatory bodies and national standards. The module covers aspects of basic resource management, total quality management, good laboratory practices (GLPs), good documentation practices (ISO standards) and intellectual property rights. The fundamentals of laboratory information systems, laboratory safety, reference laboratory services, and scientific proposal and report writing are also covered. Emphasis is placed on principles and practices of research; environmental, health and safety issues; and codes of conduct and healthcare influences on the development of the biomedical sciences.

A332 Structural Biology

This module explores the structure-function relationship of the various biomolecules, particularly proteins and DNA. The fundamentals covered include quaternary structures, non-covalent interactions in proteins and thermodynamics of protein folding. The module helps students appreciate the different structures of biomolecules, learn how the different structures of the biomolecules relate to their functions and learn how they can make use of certain software to visualise the different biomolecules as well as their interactions with other molecules. This module also provides hands-on experience in protein crystallography and other techniques commonly used in structural biology.

A333 Nanotechnology

This module covers the design, characterisation, production and application of structures, devices and systems by controlled manipulation of size and shape at the nanometre scale (atomic, molecular and macromolecular scale) that produces structures, devices and systems with at least one novel/superior characteristic or property. The module covers basic principles used in the study of phenomena and manipulation of materials at atomic, molecular and macromolecular scales, where properties differ significantly from those at a larger scale. The module focuses on the main reasons that enable bulk properties of materials to change dramatically with nano ingredients. Students learn that nanomaterials have a relatively larger surface area when compared to the same mass of material produced in a larger form. This can make materials more chemically reactive (in some cases materials that are inert in their larger form are reactive when produced in their nano-scale form), and affect their mechanical strength and/or electrical properties. The module draws attention to how the quantum effects can begin to dominate the behaviour of matter at the nano scale—particularly at the lower end—affecting the optical, electrical and magnetic behaviour of materials. Students taking this module also learn about the need for nanomaterials, the distinction between nanostructure and microstructure, the creation of nanostructures and the production of new materials with enhanced properties for advanced applications. In addition, students are also shown how materials scientists approach real-life problems related to materials.

A334 Pollution Control and Monitoring

This module introduces the conventional methods and up-to-date technologies employed in the sampling, monitoring and subsequent control of the major types of pollution. The module equips students with knowledge and understanding of the major approaches to pollution control and pollution monitoring. The scope of the module includes air pollution, water pollution, subsurface contamination, noise pollution and light pollution. The module introduces environment-contaminant interactions, transport, pollutant containment systems, monitoring and remedial technologies. Students also explore various techniques employed, such as physical, chemical and biological sample analysis, real-time monitoring, and remote sensing. Legal environmental laws by regulatory bodies such as the National Environment Agency are also covered.

A335 Energy Utilisation and Management

This module introduces the concepts and issues pertaining to the management of energy as a key economic resource. Topics covered include present and future energy sources such as solar, wind, hydro, fuel cell and biofuels. An overview of energy sources, together with an emphasis on energy efficient equipment, energy monitoring systems, codes of practice and standards, and carbon credits, provides a holistic understanding of energy use and requirements in the modern economy.

A341 Stem Cell and Tissue Engineering

This module looks into the developing fields of stem cell therapy and tissue engineering. The module covers topics such as the properties and sources of stem cells, the structure and function of the extra cellular matrix, nanotechnologies in biological systems, and the impact of tissue engineering of the skin, cartilage, bone and blood vessels.

A345 Biomaterials

This module covers the different classes of biomaterials and their applications. Structure-property relationships of biomedical materials and their interaction with biological systems are addressed. The module also covers the performance of biomaterials, including bulk and surface properties of materials, materials’ response to the physiological environment, and hosts’ response to the biomaterials, such as inflammation, hypersensitivity and blood-material compatibility. The challenges and trends of biomaterials research and development, as well as the biotechnology of materials, are discussed in various applications, such as orthopaedic, dental, ophthalmic, drug delivery, cardiovascular and tissue engineering.

A346 Pharmaceutical Chemistry

This module covers foundational concepts of organic chemistry that are important for understanding pharmacokinetics and pharmacodynamics of drug molecules. The four main themes of the module are (1) organic chemistry in relation to biological action, (2) the class of organic compounds commonly used as drugs, (3) the structure–activity relationship in different drug classes, and (4) theory and practical skills for synthesis, characterisation, identification and analysis of drugs. The scope of the module includes the principles of organic chemistry, where structure–function relationships are emphasised; structure–activity relationships; computational chemistry; and combinatorial chemistry. Laboratory procedures for drug synthesis, purification and characterisation, as well as interpretation of spectral data (IR and NMR), are also introduced.

A347 Solid and Hazardous Waste Management

This module aims to provide an overview of the fundamental concepts pertaining to the management and treatment of solid and hazardous waste. Students are exposed to the technologies employed in the treatment of such waste. Topics covered include the sources and characteristics of solid waste and its collection, transfer and transport. Aspects of recycling, reuse and recovery, with a focus on the appropriate treatment technologies for both solid and hazardous waste, are also explored.

A354 Haematology

This module introduces the components of blood and the common disorders affecting them. It also deals with the principles and techniques of haematology laboratory investigations that are useful in the diagnosis of diseases and monitoring the progress of treatments. In the lab sessions, students are exposed to some techniques involving the handling and processing of blood and blood products for diagnostic purposes in routine clinical laboratories. The aim of this module is to give students an overview of the investigation techniques employed by the haematology laboratory and blood bank, the rationale behind these tests, and the correlation with clinical conditions. Students also learn about good laboratory practices, as well as record keeping, literature reading, specimen analysis, results interpretation and presentation.

A364 Analytical Instrumentation

This module introduces students to different analytical techniques with a focus on the basic working principles of the instruments, applications and limitations of the techniques, as well as data analysis. In the module, students are exposed to different techniques such as morphological study, simple physical and chemical tests for drug, extraction and analysis techniques using chromatography, rheological studies, moisture analysis, thermal analysis, electromagnetic radiation analysis, mass spectrometry, structural elucidation and elemental analysis. Topics covered in the module include physical testing, microscopy, thin layer chromatography, liquid and gas chromatography, viscometry, Karl Fischer Titration, loss on drying method, thermogravimetric analysis (TGA), differential scanning calorimeter, mass spectrometry, and spectroscopy methods such as Fourier Transform Infrared (FTIR), Ultra violet (UV), Liquid chromatography-mass spectrometry, nuclear magnetic resonance (NMR), atomic absorption spectroscopy (AAS) and inductively coupled plasma spectroscopy (ICP).

A371 Pharmacotherapy and Pharmacy Practice

This module focuses on building the foundation for the rational use of therapeutic agents, and the development of problem-solving skills related to pharmacotherapy. The application of concepts learned and the use of therapeutic interventions in major disease problems are addressed. Current concepts regarding appropriate drug treatment, patient assessment and counselling skills, over-the-counter (OTC) medication and prescription practices, and principles of good dispensing practices are covered. Students develop skills in the provision of pharmaceutical care in the community and hospital practice setting. The module also covers recommendations on safety in the pharmacy, dispensary design and equipment, stores procurement, stock management, dispensing of medicine, education, training and development.

A372 Pharmaceutical Legislation and Marketing

This module provides an overview of legislations affecting the practice of pharmacy in Singapore and the marketing aspects of the pharmaceutical industry. Learning outcomes include understanding the application of the Medicines Act, the Poisons Act, the Misuse of Drugs Act and the Sale of Drugs Act. The module covers the legal status of traditional Chinese medicine, marketing strategies and concepts, and methods employed for the commercialisation of pharmaceutical products. In addition, market analysis and planning, pricing strategies, and product lifecycle management are also addressed. An understanding of the pharmaceutical industry and healthcare services is covered in the module. This concept-driven course encourages learning through problem solving and places an emphasis on understanding the application of pharmaceutical legislation and marketing concepts in the pharmaceutical industry.

A373 Pharmaceutics

This module covers the basic principles involved in formulation, technology, design, compounding and evaluation of dosage forms and drug delivery systems. Students learn about drug standards and the importance of administration of safe, effective, stable and reliable drug delivery systems. Emphasis is placed on oral and liquid (aqueous and non-aqueous) dosage forms; pulmonary, ophthalmic and parenteral drug delivery; and pharmaceutical calculations involved in the preparation of these dosage forms. The application of physicochemical principles to the technology and preparation of dosage forms is also covered.

A375 Dietary Supplements

This module covers foundational topics that are important for understanding the need and requirements of dietary supplements among different groups in the population. The differences between dietary supplements and nutrition, diet, nutraceutical and functional food are explored. The four main themes of the module are (i) requirements of dietary supplements, (ii) components and functions, (iii) deficiencies and overconsumption, and (iv) regulation, health claims and commercial aspects.

A391 Materials Processing

This module aims to introduce students to the world of materials processing, focusing on polymeric, metallic and ceramic, with relation to microstructure, properties, applications and performance of the materials. Students are exposed to the idea of creating and how to produce the new materials with enhanced properties for advanced applications on an industrial scale. In addition, students learn how materials scientists approach, react and behave when faced with real-life problems related to materials processing.

A392 Advanced Materials

This module covers materials used in high-technology applications, including their “special” properties and underlying structure. For example, materials used for lasers, microelectronics, data storage, optical industry, liquid crystal displays, thermal protection, organic light emitting diodes and composite materials. Materials of the future are also introduced, including “smart” materials that respond to their environment.

B101 Entrepreneurship

This module introduces students to the fundamentals of Entrepreneurship. Designed specifically to equip students with core foundational know-how in setting up a business, this program brings students through the value creation process from generating and evaluating various business ideas to other key topics such as marketing, sales as well as the finance and legal aspects of setting up a business. Students will be encouraged to learn experientially and develop the attributes, ways of thinking and behaviour of the entrepreneur. They will gain first hand practical insights through case studies in the program which exposes them to real world entrepreneurial practises. From there, they will learn how to apply the concepts learned within their classes to solving real life examples or situations. To foster the development of interest in entrepreneurship, students will go through an elevator pitch and product showcase. They will be evaluated and critiqued by their peers and a panel of judges to provide a simulated learning environment. In addition, this module seeks to promote teamwork and collaborative learning among all year one students in RP. Students will go through the process of learning, applying and experiencing entrepreneurship. It will be a key starting point for students to engage in other entrepreneurial activities as well as a foundation for other business related modules through their stay in RP.

B209 Management Accounting

Management accounting is an area of finance dealing with the use of accounting and financial information within an organization to provide managers and employees with the basis to make informed business decisions that will allow them to be better equipped in their management and control functions. This module focuses on how to manage the cost of a company to ensure that the company or a project is profitable. Students will learn how to evaluate the financial viability of a project, review the financial success of a project or company, costing and budgeting, and design financial models with the use of spreadsheets.Topics covered include basics of accounting, costing concepts, costing systems, data and variance analysis, capital budgeting, revenue and pricing management, cost-volume-profit analysis, forecasting and budgeting.

B215 Financial Accounting

Financial Accounting has traditionally always been one of the fundamental support functions of any enterprises. It provides useful information about a business to help users in making sound financial decision.This module provides students with a basic understanding of the fundamental accounting concepts, principles and procedures underlying the preparation of financial statements.Students will learn about assets, liabilities, capital, revenue, expenses and financial statements. These would enable them to prepare a simple set of financial statements, communicate with accounting personnel and use accounting information.

B216 Marketing

This module introduces the underlying principles of marketing and the roles it has internally and externally for a firm. As companies change, so does their marketing organization. Marketing is no longer a company dept charged with a limited no of tasks – it is a companywide undertaking. It drives the company’s vision, mission and strategic planning. Marketing includes decisions like who the company wants as its customers, which of their needs to satisfy, what products and services to offer, what prices to set, what communications to send and receive, what channels of distribution to use, and what partnerships to develop.To address all these different shifts (in which organizations have to be both customer-and-market driven), this module will help students to understand the role of good marketers in practicing 21st century holistic marketing (ie Internal Marketing, Integrated Marketing, Relationship Marketing and Performance Marketing). Students will firstly be introduced to the basic principles of marketing (product, price, promotion and placement) followed by the marketing processes. Students will learn how to understand customers’ needs in order to develop and launch a product successfully through the appropriate use of marketing tools. Topics include: Consumer behaviour, market research, market segmentation, positioning, integrated marketing communications, product development, pricing strategies, channel management and marketing plan.

B218 Business Statistics

In today’s highly information-driven society, it is important to know how to determine the accuracy of statistical reports and interpret such reports so as to make informed decisions. Understanding Business Statistics will not only lay the foundation for students to understand quantitative reports but also provide a deeper appreciation of Finance, and enable students to perform Quantitative Market Research and Data Mining studies. This module aims to equip students with the statistical research skills from data collection, creation, analysis, representation and interpretation, culminating in a statistical report that will allow them to make informed decisions or projections. This module will also help students to develop competencies in Quantitative Market Research.Topics covered include Descriptive Statistics, Discrete and Continuous Probability Distribution, Sampling Distribution and Application, Hypothesis Testing, Chi Square Goodness of Fit and Contingency Tables, Correlation and Simple Linear Regression.

B220 Microeconomics

Microeconomics is applied to all individuals in all spheres of business: consumer, producer and government. This module aims to explain individual choice under scarcity and its implications for the behaviour of prices and quantities in individual markets. It describes how individual persons, markets and institutions make their choices given finite resources, and the impact they have on one another. It therefore studies the interlocking relationships between various entities in the market place. The module instils in students the ability to discover and apply basic microeconomic concepts to the understanding of everyday phenomena. Topics covered include how prices and quantities are determined in the market place, how governments can intervene in the market place when there is market failure and how firms make strategic choices given their constraints.

B221 Human Resource Management

In a resource scarce economy like Singapore, its human resources form the strategic backbone of any organisation’s survival and increase its competitive advantage in the global arena. This module equips students with an understanding of Human Resource Management (HRM) in the Singapore context. Students will gain an appreciation of the various functions which are required for the smooth running of an organisation. Topics covered include job analysis and design, recruitment and selection, performance management, employment laws, compensation and benefits, training and development, career and talent management, human resource information system, workplace safety and health, international human resources and current trends.

B320 Business Finance

Business finance deals with financial decisions that corporations make and the tools & analysis used to make these decisions. The primary goal being to enhance the value of the corporate whilst managing the risks involved.This module equips the students with a basic understanding of the financial aspects of a corporation. This knowledge will further enhance the student’s conceptual and analytical skills necessary to make sound financial decisions for a corporate. It is useful for both financial and non-financial executives. Topics covered include financial statement analysis, managing working capital, short term & long term financing, time value of money, capital budgeting, cost of capital, valuation of bonds & equity, risk and return, dividend policy, as well as leverage & capital structure.

B321 Macroeconomics

This module aims to make students informed citizens of the economies they participate in. It will cover the fundamentals of economics that will be applied to the real world of business and industry. This module aims to (a) equip students with a level of understanding that will enable them to relate to movements in the global investment and trading space with an intuitive understanding of their effects on their economy; and (b) decipher economic content (in financial and economic magazines etc) with ease. Topics covered include internal and external macroeconomic problems of inflation, unemployment, economic growth, balance of payments; government policies such as fiscal, monetary and supply side policies; international trade, income inequality and the economies of the East Asian Miracle.

C111 New Media Communications

The Internet and new media (digital imaging, audio, augmented reality, video, web, etc) have become important means of communications. This module explores how to communicate effectively via the Internet and new media. Students will explore issues relating to aesthetics, usability, user-experience and human-computer interaction. They will learn about content creation, design techniques that will best support the desired communication objectives. Topics covered will include the impact of the world-wide web on human interaction and socialisation, basic web design, typography, colour, choice of media, interactivity and responsible use of new media.

C202 Systems Analysis and Design

This module provides an introduction to the theory and practices of systems development methodologies. With practical case scenarios, you will undertake, in a methodical manner, the analysis of a given problem situation and produce a definition of client requirements using appropriate methods, tools and techniques that will lead to the development of application systems. This module also covers the techniques and best practices for varied device platforms.

C203 Web Application Development

This module introduces you to the fundamentals of developing and deploying web-centric applications. In this module, you will learn the functions of hardware, software, protocols and infrastructure used in web applications and learn the hands-on skills involved in the creation of dynamic web applications with functionality for application security, shopping carts and e-mailing. You will also learn to integrate scripting technologies like JavaScript with existing web authoring standards like HTML, CSS and browser dependent standards like the DOM to make web pages more dynamic.

C213 Computer Animation

This module aims to introduce the fundamentals of interactive computer graphics, the required hardware and software environments, and related applications. You will learn animation techniques and acquire an understanding of the production process. You will study 2D animation concepts as well as basic 3D object rendering and modelling.

C216 Digital Media Technologies

This module covers the concepts and fundamentals of digital media technologies. You will learn about digital media types, data and meta-data representation, formats, coding and manipulation of digital media. Storage, management, distribution and security issues will also be discussed.

C226 Operating System Concepts

This module covers the concepts and fundamentals of operating systems, the underlying software that powers computers today. It investigates the major operating systems and their underlying fundamentals including process management, memory management, device management and file management. Problems designed to encourage practical hands-on exploration will be used.

C235 IT Security and Management

This module addresses the best practices of the development and management of effective security systems with coverage on information, personnel, physical security, and risk analysis for information protection. It provides a broad overview of the principles and elements of information technology security. It covers the basic principles of the CIA model - Confidentiality, Integrity and Availability. Topics that will be covered include IT security threats, security techniques, security services, and system security features. You will also be introduced to the different information security standards available in the IT industry such as ISO 17799 and BS 7799 that implements a security framework for organizations.

C306 Data Structures and Algorithms

In this module, you will learn the application of various data structures such as stacks, queues and trees in programming problem solving. You will apply programming techniques in recursion, sorting and searching. You will also learn how to describe design patterns and implement patterns in sufficient detail, and to compare and contrast design patterns that help solve programming problems.

C307 Systems Scripting

This module introduces the design and development of the Microsoft Windows command scripts, Linux (bash) shell scripts, and the use of Python as a systems programming language. Student learn to develop scripts and programs that may be used for system management, network management, backup creation, log file analysis, and creation and management of batch jobs. The module equips students with the skills and knowledge to use scripts and simple programmes to automate the repetitive tasks that are often needed for the smooth running of a computer system, data centre or network operations centre.

C316 3D Game Design and Development

This module will cover the basic techniques and knowledge set of 3D games programming. You will be introduced to fundamental 3D mathematics, 3D coordinate systems, construction of scenegraphs, camera system, lighting and texturing using OpenGL. You will also be exposed to some advanced topics of game development, including loading and animating biped models and working with particle systems. Upon completing the module, you will be able to use a game engine to design and develop your own 3D game.

C317 Digital Compositing and Visual Effects

This module provides you with a complete overview of the compositing process as it is used in film/television, visual effects, and multimedia. Areas covered include image creation and manipulation techniques as well as design and color fundamentals. Students will develop the aesthetic and technical skills necessary for integrating diverse visual elements into cohesive imagery. This module also focuses on advanced methodologies for creating digital effects. Issues covered will include advanced particle simulations, dynamic simulations, rendering solutions, and effects compositing. This module emphasizes procedural workflows and the interdependency of various software tools to achieve efficient and flexible results.

C319 Digital Design and Pre-Print Workflow

This module introduces students to the digitized workflow for generating product proofs that achieve the benefits of digital printing, while providing an appearance that accurately resembles the final printed product. Students will understand the process of colour management to profile for optimum colour adjustments from their individual systems to output. The hands-on sessions of pre-print tools will assist the preparation and transfer process in desktop publishing, such as trapping, impositioning, preflight or colour management, directly from the workstation.

C322 Network and Data Center Management

This module addresses the fundamental ideas of network and data center management. It provides students with an overview of the OSI (Open Systems Interconnection) Network Management model, as well as a basic understanding of the importance of fault management, configuration management, accounting management, security management and network performance management. The Simple Network Management Protocol (SNMP) suite will also be introduced. Students will learn how to use the various management tools with an understanding of standard codes of practice like ITIL and BS7799 for efficient data center management.

C323 IP (Internet Protocol) Convergence

This module introduces the students to the basic concept of triple play (deliverance of voice, data and video on a converged platform). Students will gain an understanding of what is required for an IP-based converged platform to support the diverse performance requirements of the various triple play applications. Key triple play applications such as VoIP and IPTV will be touched on. On completion of the module, students will have developed competencies for triple performance monitoring and gathered a good foundation for progression as triple play deployment engineers.

C324 Mainframe Computing

The objective of this module is to develop basic operational and administrative competencies on mainframe systems. This module will provide students practical exposure to mainframe systems. Students will learn how enterprises use mainframe computing, and how mainframes co-exist with other computing environments such as Windows and Linux. On completing the module, students will have developed competencies for system operator positions in the mainframe environment and gathered a good foundation for progression as systems programmers.

C327 Internet Server Technologies

This module covers the concepts and techniques required to configure, set up and administer secure internet servers. You will learn how to select and configure appropriate server hardware and software for the various types of server protocols and services. You will also learn to use various tools to monitor and analyze the service activity of an Internet information server.

C330 Linux Server Administration and Virtualization

This module introduces students to the installation, configuration and administration of Linux servers in an organization. In the laboratory, students will have the opportunity to get hands-on experience in deploying and managing specialized servers, setting up user accounts, configuring network services like DNS, NFS, NIS, Apache and securing the server as well as creating a virtualized environment.

C332 Intrusion Detection Systems

This module introduces the general concepts and practices found in the domain of intrusion detection. Topics include misuse and anomaly detection, fundamental limits of intrusion detection, signature and pattern-matching techniques, audit reduction, recovery and response, and design for survivability. The roles and responsibilities of a Computer Emergency Response Team (CERT) will also be discussed.

C333 Business Continuity Technologies

This module introduces you to the basic ideas of business continuity and disaster recovery planning. Topics such as business continuity planning methodology, risk identification and analysis, business impact analysis, and the identification and evaluation of alternative recovery methods will be covered. This module also provides a broad overview of the business continuity services and technologies such as off-site vaulting of backup media, electronic vaulting, disaster recovery support services, systems clustering and fault tolerant technologies. You will also learn about fibre channel infrastructure components and features used to implement storage area networks (SAN).

C343 Mobile Networks

In this module, students are introduced to fundamental concepts of mobile networks, such as frequency planning, multiple access techniques, coverage planning and capacity planning. In addition, the module examines issues related to the evolution of GSM networks to 3G networks (GSM-GPRS-EDGE-UTMS evolutionary path) in the core network as well as the air-interface through a series of conceptual and laboratory-based problem solving activities. Several 'killer-apps' in mobile networks such as SMS and MMS will be addressed as well.

C344 Broadband Access

This module introduces students to various 'last mile' wireless technologies and provides an overview to these technologies, their protocols and implementations. The wireless technologies that will be addressed include Free-Space-Optics (FSO) System, WiMAX (802.16) and Satellite Communications systems.

C352 Management Information Systems

This module is designed with the premise that knowledge of information systems (IS) is essential for creating competitive companies, value-adding businesses and providing useful products and services to customers. Students will gain an insight on the use of Information Technology and the Internet in business organizations.

C355 Business Intelligence

The module introduces the definition and importance of Business Intelligence (BI) to business organisations. It gives an overview of BI architecture and discuss supporting technologies of Data Warehouse, ETL and Reporting tools. Students will learn the process of carrying out business analysis of gathering information required for BI reporting. They will be taught how to extract and collate data from multiple sources, concepts of datamarts , dimensional modelling, OLAP cubes and BI enterprise reporting. There will be hands-on practices using an appropriate BI tool.

C358 Sales and Marketing Information Systems

This module aims to provide students with a understanding on the use of information systems (IS) to support sales and marketing in an organisation.   Students will also learn about sales and marketing’s strategic role and be introduced to core sales and marketing concepts, functions and processes.  Use of IS in sales & marketing will be a key focus and students will have hands-on experience using leading sales and marketing applications.

C362 Manufacturing and Logistics Systems II

The manufacturing sector is one of the twin engines driving the Singapore economy with production of items from high-tech electronics to life-saving medicines. This specialisation provides an introduction to the typical business applications that ensure these production environments and their logistics operations run smoothly. Organisations in this sector include manufacturing plants, logistic service providers, airlines and freight forwarders.

C364 Financial and Banking Applications II

The other twin engine driving the Singapore economy is the Finance and Banking sector. This specialization offers studies in IT applications that support banking and finance services. It aims to provide you with an understanding of the roles and functions of financial institutions in the economy, the services it offers, characteristics of various financial instruments, together with the skills necessary for effective management of the computerised banking and financial applications.

C365 Hospitality and Retail Systems I

With the announcement of the two integrated resorts (IR) and the drive for improvements in the customer service arena, there is a need for effective use of IT to support the businesses in this domain. The specialization will focus on the IT infrastructure and applications utilized by organizations such as integrated resorts, hotels, retail chains and clubs.

C391 Animation and Visual Effects Automation

This module aims to introduce the hardware and software technology used in 3D animation production. You will learn scripting and programming languages common to 3D animation automation and apply them in a systematic approach to automate 3D modeling and animation. You will also conceive and implement a database to control 3D animation production assets.

E105 Digital Electronics I

This module helps you develop your knowledge of digital electronics by exploring the basic building blocks of digital electronic circuits. The topics covered include number systems and codes, the logic gates, Boolean algebra, combinational logic circuits, flip-flops, one-shots and astable multi-vibrators.

E112 Engineering Design

This module covers the key steps in an engineering design process. Students will be exposed to commonly encountered aspects in engineering design such as contradictions, constraints, paradigms, specifications, conceptual design, engineering analysis, experimental testing and human factors. A variety of design problems will be presented for students to engage and solve.

E201 Digital Electronics II

This module builds upon Digital Electronics I (E105) and further provides exposure to digital circuits for design. The topics covered include counters and registers, integrated circuit logic families such as TTL, CMOS, and ECL, decoders, encoders, multiplexers and demultiplexers, D/A and A/D Converters, flash ADC, and different types of ROM and RAM.

E204 Linear Circuits and Control

This module covers operational amplifier-based analogue signal processing circuits and its applications such as filters, comparators and amplifiers. It also introduces students to control theory. Topics covered include feedback control, stability and controllers such as PID.

E206 Microcontroller Systems

This module will expose you to PIC micro-controller based architecture, applications and programming. You will learn interesting topics such as input/ output ports, stack, memory organization, software instruction sets, interrupts, timers, analog to digital conversion and pulse width modulation.

E207 Communication Systems

The purpose of this module is to provide an introduction to the topics which are common to both analog and digital communication systems. Topics studied include modulation methods, electromagnetic wave propagation in free space and transmission lines, antennas, optical fibre and satellite communication. The relevance of these topics is illustrated by reference to existing communication systems such as the broadcasting systems, microwave links, radar and satellite communication systems.

E211 Operations Planning II

These modules introduce fundamental concepts of operations research, such as linear programming, network analysis, queuing theory, decision analysis, forecasting and time series analysis, inventory control, and maintenance and replacement to solve complex engineering and management problems.

E212 Facilities Planning and Design

This module covers the key concepts of facility planning and design which facilitate synchronous material flow, reduce material handling and movement, and maximize use of floor space. The requirements of plant site location selection, plant and office layouts, basic facility services, as well as the selection of machines and labour will also be covered.

E215 Warehousing and Storage

This module provides a conceptual framework and imparts a fundamental understanding of warehousing and storage management used in industry today. Topics include storage and retrieval systems, labour and equipment requirements, cost of the system and cycle time calculations.

E216 Distribution and Transportation

Students will learn about distribution management, fundamentals of efficient transportation systems, various aspects of transportation costing, and traffic management. Hands-on use of IT software for EDI exchange, documentation and performance tracking are also included in this module.

E223 IT for Supply Chain Management

The module covers the foundation and components of information systems in business and operations such as the hardware, software, data resource management, telecommunications network technologies used in information systems and the implication for management. Database design, database operations, database management, data warehousing and data mining are also included. E-business applications, project management, vendor management and business process re-engineering in the context of supply chain would also be highlighted in the module. In addition, the module also covers business continuity planning and information resource management as well as management challenges such as security, ethical issues and global IT management.

E230 Aircraft Systems

This module will introduce the basic aircraft systems on board the new generation of commercial aircraft. Topics covered will include aircraft instrumentation, aircraft electrical systems, air-conditioning and pressurization, hydraulics, ice and rain protection systems.

E232 Aircraft Instrument Systems

This module fulfills the instrument systems (ATA 31) knowledge required in SAR-66 Module 13. Topics covered include pressure-measuring devices, pitot-static systems, air data computers, gyroscopic instruments, engine and temperature indicating systems, and electronic flight instruments. Instrument warning systems including the master warning systems and centralised warning panels will also be included.

E233 Thermofluids

This module provides students the knowledge of fluid statics, fluid dynamics, external flow and thermo-fluid applications in aircraft components and systems, perfect gases and perfect gas laws, the first and second laws, flow and non-flow processes, steady flow energy equation, gas cycles, combustion, rotary expanders and compressors, one-dimensional compressible flow, and dimensionless groups.

E302 Data Acquisition and Sensors

This module aims to provide you with the basic know-how in data acquisition and sensors. You will be introduced to the principles of process control and the various techniques of acquiring and manipulating experimental and sensory data using computer hardware and software.

E305 Digital Audio and Video

This module covers the engineering concepts related to digital video and audio. These include, broadcasting technologies, modulation techniques, receiver portion, video and audio processing, audio/video codecs and compression techniques. Throughout the module, among others, students will be introduced to the various broadcasting standards, particularly DVB, DAB and ATSC, digital modulation techniques such as QPSK, OFDM, digital video standards such as H.264/MPEG-4 AVC and digital audio formats such as MP3 and WMA. Students will also study the impact of impairments such as multipath fading, echo, and noise on the video and audio signals and learn to mitigate these impairments by carrying out practical experiments. In addition, they will learn to conduct test measurements and country-specific standards performance measurements.

E308 Display Technologies

This module covers the major types of display technologies commonly available in the industry. Students learn the fundamental techniques, operations and principles of these display technologies. The applications and pros/cons of the various display technologies are also covered. The major types of display technologies include cathode ray tube (CRT), liquid crystal displays (LCD), plasma displays (PDP), organic light-emitting diode (OLED), projection sisplays and 3D displays. Students gain practical experience in the techniques and instrumentation used for display measurement, allowing them to learn the principles of luminance and colorimetry measurement.

E309 Digital Entertainment Systems

This module will provide a holistic coverage of the integration of various digital media platforms to realize entertainment systems in the digital era. Examples of such systems, amongst others include digital multimedia player, digital wireless audio/video streaming station and gaming platform. This challenging module aims to provide students with relevant knowledge and skills in the underlying technologies such as power management, touch screen for man machine interface, motion sensing for interactive gaming, wireless transmission techniques for digital audio and video. In addition, students will learn integration issues, standards evolution and peripherals development.

E310 Digital Communications

This module provides you with an overview of the basic principles of and techniques employed in digital communications. Topics such as digital signal analysis, channel coding, digital modulation schemes, error correction and detection methods, parameters performance measurements and trade-offs are covered.

E311 Mobile Communications

This module aims to equip you with a working knowledge of popular mobile technologies in the industry. You will learn the principles and techniques of wireless communication, including multipath fading, diversity, multiple access, etc. You will also be introduced to cellular systems such as Global System for Mobile Communication(GSM), 3G, 3.5G cellular systems as well as other wireless technologies such as WIMAX, Ultra WideBand (UWB), Wireless Local Area Network(802.11a/b/g/n) and Bluetooth technologies. You will learn the design and implementation of mobile cellular systems with these enabling technologies.

E319 Embedded Systems

The module covers a broad range of concepts and methodology in embedded systems design. Two main topics included are embedded system development on custom processor and on general purpose processor. Methodologies and concepts introduced for embedded system with custom processor involve hardware description language, digital logic circuits design, custom processor design and design verification. For embedded system with general purpose processor it involve interfacing with device peripherals and firm-ware development using C programming language. In the course of this module, students will develop the essential skills in Electronic Design Automation (EDA) software tools commonly used for FPGA design and development and in using High-performance Embedded Workshop (HEW) for firmware development for Renesas MCU.

E326 Lean Manufacturing and Six Sigma

This module provides an introduction to the fundamental concepts of lean manufacturing and six sigma. It will cover the understanding of lean manufacturing in the area of waste elimination, value stream management and the tools and methods for improving process flow. It will also introduce the six sigma DMAIC processes and how lean and six sigma is integrated. You will be taken through the DMAIC phases with emphasis on transactional case studies.

E327 Human Factors Engineering

This module introduces concepts in human factors engineering and ergonomics that support human activity in the workplace. Topics include human factors and systems, visual and auditory displays, human output and control, anthropometry, workplace design and the effect of environmental conditions - noise, climate and illumination on a workforce.

E328 Project Management

This module covers basic concepts in project management. Topics include project planning, project scheduling, cost estimation and budgeting, resource allocation, monitoring and control, and risk measurement and management.

E331 Supply Chain Management

The module enables the students to assess the role of supply chain management in a typical business environment, the key drivers of supply chain performance and their interrelationship with strategies and other functions of the company such as marketing, operations and accounting. The module also enables the students to generate framework for supply chain execution, address key contemporary issues in supply chain, develop network design and optimization of supply chain, and deploy technology in supply chain optimization and e-businesses.

E334 Reliability Engineering

This module introduces some advanced topics in quality engineering, and deals with the issues surrounding reliability and maintainability. Topics include design-in quality, quality function deployment, failure mode and effect analysis, redundancy and mean time between failures.

E335 Biomedical Imaging

This module covers medical imaging instruments employing various imaging modalities such as X-ray, magnetic resonance, computed tomography and ultrasound. The principles of the imaging techniques will be studied, and block level system design will be investigated.

E336 Biomedical Signal Processing

This module provides you with an essential knowledge of digital signal processing techniques, applied to physiological signals. Analytical and practical skills will be applied to manipulation of EMG, EEG and other biosignals. Topics covered include sampling theorem, discrete-time signals and systems, Discrete Fourier Transform, Fast Fourier Transform and digital filters.

E337 Biomedical Equipment

This module discusses the major biomedical equipment such as Electrocardiogram (ECG), therapeutic devices and life saving devices. Potential faults and common types of interference in the healthcare environment will be discussed. You will also be exposed to electrical safety principles, practices and equipment management.

E343 Wafer Fabrication and Packaging

This module provides the foundational knowledge of the processes involved in wafer fabrication such as oxidation, diffusion, implantation, photolithography, etching and thin film deposition, etc. The students will also be introduced to the wafer fabrication environment (cleanroom), the process integration of a simple device such as an NMOS transistor and how ICs are packaged.

E348 Nanotechnology Applications

This module focuses on the development of nanotechnology and its applications in fields such as chemistry, materials science, polymer engineering, biochemistry and physics. Nanotechnology involves the creation and use of materials and devices at the level of molecules and atoms. The basic concepts behind this technology will be covered in this module.

E352 Retail Logistics

The Retail Logistics module is to provide students with an understanding of retail logistics concepts, methodologies and strategies used in industry today. Topics include efficient customer response and quick response supply chain, forecasting and automated replenishment, resource optimization for retail logistics. Technology for retail logistics, retail operational processes and methods such as merchandising, store locations, layout techniques, pricing will be discussed. The module equips students to manage retail logistics operation and planning under different environments.

E356 Pharmaceutical and Bio-Chem Supply Chain

The module aims to equip students with the basic understanding of the current issues and challenges that are faced by this fast-growing industry; specifically in the areas of regulations, quality assurance and validation, logistics handling and transportation. International and local regulations governing the logistical aspects of pharmaceuticals and bio-chem products would be discussed. Students would explore the issues critical to the development of the transportations, logistics and warehousing operations; in line with the regulatory framework and guidelines.

E364 Aviation Maintenance Practices

This module is equivalent to the requirements of SAR-66 Module 6-Materials and Hardware, and Module 7-Maintenance Practices. This module covers topics such as workshop practices, use of equipment, aircraft weight and balance, aircraft handling and storage, and maintenance procedures. In addition, the module also provides an overview of the various aircraft materials and hardware.

E365 Aviation Human Factors

This module introduces students to human factors and how they affect workers in the aerospace industry. Topics covered include human performance and limitations, factors affecting performance, social psychology, physical environment, tasks, communication and human error and hazards in the workplace.

G102 Cognitive Processes and Problem Solving II

G102 will build on the skills and processes learnt in the Cognitive Processes and Problem Solving I, G101. Students will be exposed to further situations that would enable them to engage critically with knowledge, and how this can be used to understand the world around them. Harnessing the Problem-Based Learning tools that were introduced in the G101, students will deal with issues concerning the bases on which knowledge is constructed and how it has evolved over time through scientific thinking. It offers critical insights to the approaches of how knowledge is rigorously conceptualised, understood, evaluated and influenced by individuals, cultures and societies. After which, students will be given opportunities to appreciate and apply these knowledge of thinking scientifically in varying problems across disciplines. Issues on the values and attitudes of professionals and positive learning disposition will be emphasised in the module so that students can better make sense and meaningfully engage in varied situations.

G103 Introduction to Communication Practice

G103 aims to help students understand and apply the theories and principles of communication to ensure that the message they wish to convey is communicated effectively, as well as understand the cultural considerations in communication. Students will be equipped with practical skills to enable them to communicate their ideas effectively in both oral and written form – whether it be through oral presentations, or written reports and proposals. Through constant practice and application of basic communication principles such as being aware of their purpose in communication, the audience’s needs, and context, students will not only know what is good communication and how to structure and adapt their message to communicate their ideas effectively, but also be able to communicate their ideas with cultural sensitivity in professional as well as other contexts.

G208 Reasoning through the Ages

This module is designed to equip students with the capacity to think critically. By building on the foundation of G101 and G102, this module will also explore the nature of rationality and how to harness this in decision making. The module will focus on the history of ideas, and scientific and philosophical reasoning as well as give opportunities for the students to apply their reasoning skills in real life problems and situations.

H102 Hospitality and Tourism Management

The Hospitality and Tourism Management module aims to equip students with a basic understanding of the hospitality and tourism industry. The students will acquire a broad overview of the structure and concepts related to the various segments within the hospitality and tourism industry as well as the industry trends and practices. Topics covered include study of the structure of the tourism industry, the micro and macro economic impact of tourism, examination of the stakeholders of tourism, tourism trends, impact of globalisation on the hospitality and tourism industry, strategies employed in the management of hospitality enterprises, the tools of managerial decision-making in hospitality and hospitality best practices.

H203 Strategic Thinking Skills

This course is designed to acquaint the student with an organizing framework for integrating concepts, skills and techniques of strategic thinking, as well as applying those in a variety of personal and business contexts. Strategic thinking skill focuses on understanding the fundamental drivers of business, uncovering potential opportunities for creating values and challenging assumptions about a company’s value proposition and conventional thinking. It is today’s single most important skillset which students can learn to analyze, formulate, implement and evaluate strategies that will be uniquely effective for the organization. As a core competency, strategic thinking skill also helps to enhance the student’s personal effectiveness including problem solving, decision making and planning.

H204 Customer Relationship Management

In today’s competitive marketplace, managing customer relationships or Customer Relationship Management (CRM) is critical to a company’s profitability and long term success. To be customer-focused, sales, marketing and service executives need to understand the rationale and process of building profitable relationship with valued customers. This module is designed to examine how a firm’s resources, information and processes can be managed strategically to foster greater customer intimacy and loyalty. Topics covered include the value of CRM to both customers and corporate growth; differentiation of customers through CRM databases; collaborative strategies with customers; performance measurement of CRM initiatives and the challenges in establishing a profitable customer centric enterprise.

H208 Service Quality and Professional Etiquette

Excellent service quality is crucial to the success of all businesses today. Excellence as opposed to mediocrity is what gives an organization the edge over its competitors. This module is designed to inculcate students with the service mindset as well as to acquaint them with the theoretical and practical concepts on service quality, adapted from a service excellence framework, based on leadership, strategy, people, process and measurement. This module will equip students with useful skills and knowledge in their future jobs that require them to provide excellent service to their customers. Topics covered include service culture, service recovery, measuring service quality and service empowerment.

H210 Events Logistics and Facilities Management

Events form part of our everyday’s life and culture. Standard Chartered Marathon, National Day Parade, Singapore Arts Festival, APEC CEO Summit, Asian Youth Games, is some prominent events that are held in Singapore. The significance of these events to its stakeholders (such as its participants or sponsors) creates a need to achieve a smooth planning and execution from start to end. Behind the hype, entertainment and photo opportunities of these events lay a game-plan for operations, logistics and people management. This module will help students to understand the principles and practices relating to planning, managing and staging of events, with the emphasis on event-related operations. Students will learn to appreciate the impact of time frames, pre-event preparation, on-site management and post-event requirements in relation to the different scales and intended target groups of events. It is designed to provide students with the necessary skills to work in the events management sector and to fully understand the importance of a successfully-run event through interactive discussions, presentations, site visits and actual experience in executing an event via JIVE Fiesta. Topics include: Introduction of event logistics and the event team, developing en event framework and proposal, formulating the event branding, developing an effective program, pre-event planning and logistical arrangements, managing onsite operations, post-event evaluations, usage of IT applications in events and engaging in environmental planning.

H211 Rooms Operations Practicum

This module will provide necessary grounding for DHHM students before the commencement of their Industry Immersion Program in Year 3. This module will cover key operating skills and knowledge for three critical operating areas in a hotel; Front Office, Housekeeping and Restaurant. Soft skills such as Customer service, grooming and etiquette will be taught and students will have the opportunity to do experiential learning via the facilities available in the training hotel.

H213 Food and Beverage Management

This subject introduces you to all aspects of food and beverage management. The steps to opening and managing a restaurant will be covered. These include location selection, interior design and menu planning, day to day operational concerns such as hygiene and sanitation, marketing, staff scheduling, motivation and management, service styles, customer service issues, and technological innovations.

H214 Hospitality Information Systems

This module will introduce to students the various types of information systems used in the hotel such as Property Management Systems including guest management, room reservation, front desk and housekeeping. This subject is application-based and will also cover Front-end systems such as Point of Sales for F&B outlets, Customer Loyalty Programmes and other supporting business processes.

H216 Restaurant and Culinary Practicum I

This module incorporates both culinary and restaurant practical skills where students will have the opportunity to work in a professional kitchen and restaurant environment. Students will learn the various foundation skills such as western culinary, pastry and baking, food safety and hygiene, food & beverage service in a restaurant setting, wine knowledge, menu design and teamwork. This module will be conducted in two semesters so that all students will have the opportunity to be exposed to both areas. Upon completion of the modules, students will accumulate a total of 210 practical hours.

H217 Restaurant and Culinary Practicum II

This module incorporates both culinary and restaurant practical skills where students will have the opportunity to work in a professional kitchen and restaurant environment. Students will learn the various foundation skills such as western culinary, pastry and baking, food safety and hygiene, food & beverage service in a restaurant setting, wine knowledge, menu design and teamwork. This module will be conducted in two semesters so that all students will have the opportunity to be exposed to both areas. Upon completion of the modules, students will accumulate a total of 210 practical hours.

H301 CRM Methodology and Applications

In the 1990s, globalization and technology advances had led to the birth of ERP (Enterprise Resource Planning). The resultant improvement in operational efficiency and cost reduction in the back-office processes had brought about the next wave, CRM (Customer Relationship Management). This paradigm change from a product-oriented to a customer-centric one was to suppose to result in a competitive advantage. Today, with intensified global competition, having a CRM system is slowly becoming a way of survival. This change can be observed in the increased level of CRM adoption in the SMEs (Small Medium Enterprises). CRM, however, should not be just a technological driven solution but a paradigm that permeates the cultural fabric of an organization. In this module, we will examine past and present CRM implementations, explore the key technologies and applications, and develop a CRM plan. The student will be introduced to a set of well tested methodology by working through the problems in this module.

H302 Hospitality Sales

This module is designed to inculcate students the multifaceted role of effective ACM, from the perspective of solidifying client relationships, building appreciation for client business issues, and successfully adding value by pursuing an “ideas + results” orientation.  Students will develop skills that will help them to create strategic partnerships with clients and increase sales and profitability in the organisation.

H303 Service Operations Management

This module equips students with an understanding of the service industry, the service delivery and management processes and customer satisfaction methods. The module will examine how to provide excellent service in retail, customer relationship, attractions and other major service environment with suitable service inputs such as product and information support.

H304 Contact Centre Operations

The focus of this module is to introduce students to the operation management of Contact Centre. The emphasis will be in five core areas which include the Strategy, People, Processes & Systems, Standards & Measurement and Technology. This module will equip students with the necessary skills, tools and knowledge to better assimilate into the Contact Centre.

H313 Meetings, Incentives, Conventions and Exhibitions

The module provides comprehensive concepts of each of the activities (Meetings, Incentives, Conventions and Exhibitions). Meetings and Convention industry knowledge on practicality of conference program development, venue setup, speakers and attendees management. The exhibition industry knowledge will cover venue operations, freight forwarding, stand building, visitor and exhibitor management. Bidding, selection as well as post event reporting will also be discussed.

H319 Resorts and Cruise Management

This module is designed to give students an introduction to the resorts and cruise business. Students will be exposed to the various operating models, concepts, marketing strategies and its relationship with the hospitality industry.

H322 Tourism and Travel Management

Students will gain a better understanding and knowledge of the dynamics and management of the tourism system. The module will cover issues such as the impact of globalisation on travel and tourism trends, concepts of and relationship between leisure, recreation and tourism, inter-relationships between the key component of tourism, business management issues, destination management and management of trends and issues and such as ecotourism, the rise of business and executive travel and travel organisation.

H323 Hospitality Revenue Management

This module will introduce the concept of revenue management to students, which is a key function in any hospitality business. Students will understand the importance of profitably managing limited and the essence of perishable capacity. Topics will cover yield management techniques, forecasting, strategic analysis and overbooking situations

M201 Communication Theories

This module aims to give students an overview of major concepts of human and mass communication theories. Students will learn how these theories may apply to circumstances that they may face in their future careers. For example, when they learn about the agenda-setting theory, they will then have to analyse how this theory affects how they work as journalists, PR, marketing and technical communication practitioners.

M202 Media Writing

This module aims to develop the media writing competencies of students. Students will explore areas in researching, structuring and writing of news stories. They will build a portfolio of written work based on writing for print, broadcast, web, PR and advertising. In order to do so, they can be involved in projects such as producing publicity materials and collateral for school events.

M206 Ethics and IP in the Media

The module explores communication and the ethical decision making process within the media environment. A graduate of this module will have the ability to make quick and reasoned ethical decisions when selecting information and messages for the media audience. A key component of this module is to understand the way intellectual property considerations factor into the creative relationship between the content producer and the audience.

M311 Broadcast Journalism

This module will introduce students to the basics of broadcast journalism. It will cover writing, editing and presentation skills for delivering radio and television programmes. Specific broadcast techniques covered include conducting “live” interviews and reports; writing to pictures and with sound; and conducting an on-air panel discussion. A key component of the module will include providing students an understanding of news as it operates in a social and cultural environment. Students will also be exposed to non-newsroom related functions such as operations, scheduling and marketing.

M312 Writing for the Web

This module will go in-depth into writing for the print media with opportunities to practice writing for different beats. This includes local and foreign news, crime reporting, political news, corporate and finance news, lifestyle and entertainment. Students will acquire sub-editing skills like writing headlines and completing layout. They will also develop copy editing skills like vetting. In addition, students will be introduced to the fundamental differences between writing for print and online journalism.

M314 Editorial and Feature Writing

This module aims to develop skills in researching, organizing and writing human interest stories and opinion pieces for both print and broadcast. Students will learn news analysis and write critical pieces as well as develop competence in narrative writing. This module will provide students an understanding and knowledge of how pictures and layout techniques can add to the overall effect of the written piece.

M333 Communication Strategies for Event Management

Marketing communication increasingly requires non-static strategies such as brand launches and sales promotion activities. This module aims to help students learn the fundamentals of planning, executing and managing such promotional activities. Students will learn how to conceptualise ideas for thematic events, write convincing proposals and identify suitable promotional strategies. They will also gain a working knowledge of managing client and vendor relationship to execute a successful event.

M334 Branding

Students will learn about the benefits of branding and look into branding successes and failures. They will learn about branding at various stages – branding for new products/services, energise existing brands, managing the brand as it takes off, and sustaining the brand in the long-term. This module will enable students to highlight product attributes, identify elements which differentiate the product from its competitors, and position branding strategies to shape market perception successfully.

S201 Health and Wellness

This module seeks to address general health concepts, personal health issues and adaptive strategies to lead a healthy lifestyle. Students will understand the need to maintain a healthy lifestyle throughout their lives, gaining a personal as well as holistic understanding of health and wellness. Topics covered include hygiene and skin care, youth health, alternative medicine, wellness therapy, sexually transmitted infections, addictions, nutritional needs, posture and care, genes and health, workplace health and current global health threats.

S202 Inclusive Physical Activity

This module seeks to address people with different disabilities and other forms of medical conditions with adaptive strategies to be included in the community. Students get to appreciate varying recreational needs of targeted populations from a biological, motor developmental and psycho-sociological viewpoint. This will help students to adapt activities to help the targeted population to improve in their recreation and daily life skills. Students will also understand the need to have inclusion, assess the health and motor skills before implementing and adapting activities to suit the need of various groups of disabilities. Students will learn the importance and benefits of inclusive physical activity programming for targeted populations, and be aware of sensitivities associated with programme management of targeted populations.

S204 Sociology of Sports, Health and Leisure

This module examines the social factors that influence behaviour within the sports and leisure industry in modern society. Issues covered include attitude formations and change, conformity, persuasion, personal behaviour, gender participation, aggression and violence in sports, impact of media on modifying behaviour, and factors affecting participation in sports and physical activity.

S212 Sports and Exercise Prescription

This module aims to equip students with the practical skills and theoretical knowledge required for prescribing exercise programs across a broad range of population; from athletes to special population such as senior citizens and those with chronic diseases. Focus areas include anthropometrical assessments, as well as fitness assessments for the development and maintenance of cardio-respiratory fitness, muscular strength, power and endurance, flexibility, rehabilitation and weight control. Through this module, students will also develop an appreciation of assessing and analyzing traditional and popular exercise programs used presently in the sporting and fitness industry.

S213 Sports Coaching

This module provides an introduction to principles and applications in general sports coaching. It identifies skills, techniques and components in coaching. You will have opportunities to analyze techniques required to improve the performance of athletes. You will also learn to plan, deliver, evaluate and modify effective coaching sessions, achieve sporting excellence across age-groups, manage children in sports, and understand more about drugs in sports, sportsmanship and fair-play.

S215 Sports and Exercise Nutrition

This module aims to provide students with an overview of the principles and practices involved in evolving field of sports and exercise nutrition. It covers macronutrient consumption, nutritional assessments, hydration, supplementation, doping, nutritional strategies for various sports, eating disorders, special dietary needs, travelling nutrition and adventure nutrition. Students will learn and engage in meal planning for pre, during and post-training/competition diets that are suitable for fuelling sports performance. Students will also be introduced to fundamental anthropometry and basic body composition analyses that are necessary for the proper weight management of athletes.

S221 Sports Facilities Management

This module aims to offer an understanding of how events are conceptualized and managed.  Complementing this would be an understanding of the use of different types of venues and facilities in supporting the hosting of sports events.Learners will be introduced to the processes of event management. Areas will include planning, marketing, budgeting, risk assessment, legal implications and operations. Learners will also gain an appreciation of facilities as event venues. These will include its structure, limitations and operations.

S224 Sports and Leisure Related Law

The module provides an introduction to the legal considerations linked to sports and leisure initiatives.You will   learn about the legal framework governing sports and leisure, resolution of contractual disputes, mediation and the role and jurisdiction of the court of arbitration for sports.You will also address key issues on the establishment and protection of rights, antitrust law, intellectual property rights, contract negotiations and transactional skills, with particular focus on its impact in Asia.

S225 Leisure Planning and Programming

This module will focus on the theories and principles governing ‘Leisure’, and its applications in the world today. Students will be introduced to the various social-psychological theories that explain the importance of leisure and the varying outlets for leisure such as tourism, national parks, and outdoor recreation. In addition, students will be exposed to the leisure programming process for both commercial, community and non-profit organizations. A practical project involving planning an actual leisure programme for a targeted community will also be included in this module. The module has been delivered to the extent expected of all who have received higher education leading to a diploma or a degree.

S226 Sports Administration

This module seeks to address issues pertaining to the administration of associations and organizations established to promote and develop sports within the community, from the grassroots to elite sports (e.g. NOCs, SSC, NSAs, CDCs, clubs). Students will develop a working knowledge on the different national sports policies used by different countries, with emphasis on the vision to create Team Singapore. Topics will include the constitution, organizational decision making process, administrative functions and sources of funding of sports and recreational associations and organizations.

S233 Experiential Water-based Adventure Education

This module gives students opportunities to experience the various water-based activities related to the leisure and outdoor industry. Students will learn skills and gain understanding of the principles and applications of these activities. The aim is to equip students with the knowledge to plan, organise and conduct these activities. This module does not certify you as a water-activity instructor.

S234 Adventure Education

The completion of this module does not qualify students to conduct outdoor activities as an instructor. This can only be attained through proficiency and coaching courses conducted and endorsed by their respective governing bodies.

S235 Environmental Education

This module seeks to equip students with a holistic understanding of key environmental processes and the socio-economic, political and ethical issues related to contemporary concerns and their management. The module encourages students to develop positive environmentally responsible value formation. Students will gain knowledge and understanding on major terrestrial, freshwater and marine ecosystems (including keystone/foundation specie of flora and fauna found in these ecosystems) they are likely to encounter in the South-East Asian region (not inclusive of Desert, Savannah and Alpine Mountain ecosystems).The module will also include an understanding of international and local (Singaporean) conservation issues and movements essential to the development of a knowledgeable, well rounded, environmentally responsible outdoor and adventure professional.

S242 Introduction to Counselling and Communication

This module is designed to reinforce the concept that counselling is a special relationship built on confidentiality, mutual respect and open communication with the intention to help people identify their problems and to achieve resolution where possible. Through the counselling process, students will embark on a fulfilling and satisfying journey of self discovery and be introduced to the professional issues in a helping relationship. Topics covered include the thereotical approaches, the counselling process, ethics and interpersonal skills required to conduct a fruitful session in an individual setting.

S311 Human Motor Control and Development

This module is a combination of theoretical and laboratory lessons which will prepare the students to assist individuals in learning and performing motor skills through movement skills and understanding the development stages/phases of fundamental skills. It aims to develop students’ competencies in understanding the processes underlying skilled performance. Students will then use the knowledge in applied settings taking into account of the individual’s differences and needs, as well as consider the validity of various assessment batteries to be used.

S312 Sports and Exercise Physiology

This module will explore how the human body responds to physiological demands of sports and exercise. Topics covered will include: energy systems, cardiovascular and respiratory regulation, and skeletal muscle physiology. Aspects of environmental effects on sports and exercise performance will be considered. Common assessment techniques in sports and exercise physiology will be reviewed, with practical applications used to provide the experiential learning.

S313 Sports and Exercise Biomechanics

This module offers an understanding on basic mechanical concepts and principles that govern human movement. The students will be immersed in activities encompassing qualitative and quantitative analysis of physical activities. Students will experience laboratory and field settings to analyze human performance using basic concepts of mechanics and anatomy. Opportunities will be presented for the application of biomechanical concepts to understanding movements by qualitative and quantitative approaches. At the end of this module, students will appreciate the factors of efficient/inefficient human performance and will be able to provide remediation of errors using safe and scientific approaches.

S322 Strategic Sports Development

This module will address key concerns in developing strategic sports initiatives, alternative strategies and the implementation of strategic decisions in sports. Students will also gain an insight into theories in policy development for sports in and around Singapore. The module will also address the development of amateur, elite and professional sports industry locally and globally, focusing on emerging markets and target groups such as youth, women, special population and issues surrounding these segments.

S331 Challenge Course Management

This module focuses on the management of adventure challenge courses as an educational medium used with a variety of populations. Students will focus on skill development, instruction, processing techniques, group management, rescue skills, evaluation techniques, and applications to specific client groups. The objective of this module is to prepare students to be ready to take groups in the outdoor environment. The completion of this module does not qualify students to conduct outdoor activities as an instructor. This can only be attained through proficiency and coaching courses conducted and endorsed by their respective governing bodies.

S333 Outdoor Leadership

This module aims to provide students with the basic level of leadership knowledge pertaining to leading groups in the outdoors. Students will learn leadership theories and practices in the outdoor adventure industry, in order to deliver a safe and quality experience for participants. Students will also cover the issue of assessing and managing risk from the outdoor leader’s perspective. Topics covered in this module includes outdoor leadership models, instructional and facilitation skills, risk assessment and management strategies in adventure programming.

T201 Creative Concepts

Creative Concepts works towards the goal of developing the students’ conscious understanding of the manner in which creativity is generated, developed and applied. While it aims to empower students to “think out of the box”, it will focus more on guiding them to understanding what this creative zone they call “the box” is; as well as to understand the processes in which creative thinking is carried out. The development of the creative personality and associated behaviour is a tandem goal of this module. A key concept to the module works on basis that creativity is the process in which the mundane or pedestrian is transformed into the unique. A broad description of the module’s thrust would be the understanding and putting into practice of the process of lateral thinking. This is best analogized by the manner in which a lateral thinker understands the need for a contrasting approach to linear thinking (analytical, precise data-gathering and logical problem-solving within defined methodologies) in order to derive a truly unique concept and associated content.

T203 Character Design

In this module, students will explore and develop effective processes for creating, modifying, enhancing, adapting, and fabricating characters. Emphasis will be on the process by which characters are conceptualized and developed, as well as on the various ways in which such conceptual development can be given physical form, with a focus on how choices made along the way can reinforce and enhance a character’s effectiveness. Students will be challenged to re-define their understanding of ideation, inventiveness, and imagination, drawing heavily upon their own perceptions and experience of the world, and will learn to appreciate the role of intentionality in creating character.

T204 Production Practicum

This intermediate level module is designed to introduce students to the conceptual, technical, and process skills necessary to create effective and original content for new media. The module will be structured around a series of creative scenarios that seek to familiarise students with three main areas – conceptual development, project planning and management, and effective utilization of various media – in order to develop a collection of work that is clear and effective in its intention and expression. In this module, students will work with various new media forms, and will focus on developing a strong personal process for conceptualizing, developing, and creating effective artistic work within these forms. The hands-on approach will build upon student’s understanding of the processes by which effective expression in new media is achieved, and will help them learn to see the creative possibilities in every stage of the process as well. They will also come to understand the importance of feedback and revision in making a creative piece of work more effective, and will develop a sense of what is considered “portfolio-grade” work.

T205 Digital Media Arts

Digital Media Arts looks at the realisation of creative expressions through a variety of digital applications. The emphasis and focus is on generating an awareness of the fundamental concepts, principles and factors that influence the design, implementation and delivery of content across digital platforms.

T206 Expression of Form

This module is designed to help students develop an awareness of the ways in which the depiction of physical form influences the creative expression of ideas and emotions, and how such awareness can be used to more effectively engage and communicate with an audience. Through observation and interpretation, students will develop a personal process for understanding the effects of various artistic techniques on the impact and meaning of a creative work, and will apply such understanding to their own creative expression throughout the module. They will also explore aspects of visual composition, such as layout, color, textures, and use of positive/negative space. Emphasis will be placed on original and imaginative approaches to various creative challenges, with the focus not so much on the end result, but on the development of an effective creative process, one in which the artist’s intention is clearly defined and subsequent choices are consciously made.

T214 Sound Design

This module introduces you to the field of sound design and effects. You will explore the different approaches and the use of technology in developing and implementing sound designs and effects in productions. The modules will also provide foundation technical knowledge on the use engineering for live music and performances covering system design, microphone selection, foley, dynamics processing, monitoring and mixing. Through this module, you should understand and experience the processes of sound design and effects for the performance, hybrid and non-performance arts developing abilities in appropriate communication with collaborators. You will then produce and manage the repertoire of sound design and effects of their own design in a lab space in preparation for a performance or project that takes place at the end of the semester.

T217 Recording Studio Fundamentals

This module introduces students to the principles of audio production in a recording studio environment. Students will gain knowledge of professional audio studio operations, digital audio workstations, music, and audio production techniques. Students gain a practical understanding of sound recording, from capture through to delivery of the final mix, and they will develop listening skills essential for music and audio production. The module exposes students to professional workflows prevalent in the industry. Learning will take place in the context of professional industry practices and standards. Students taking this module should have previously completed T214 (Sound Design).

T218 Sound Synthesis

This module is designed to challenge students to understand and experiment with progressive sound generation techniques that require the development of unique compositional strategies. Techniques covered include sound modeling/ resynthesis, spectral shaping, granular, pulsar, and feedback synthesis. The investigation of taylored performance interfaces, advanced sequencing, and algorithmic scoring techniques will guide students in fully utilising these synthesis techniques in the creation of original works.

T223 Stage Management

Students will gain an understanding of the workings of technologies in a stage production. Students will gain an in-depth look at the history and evolution of stage equipment such as flying, lifts, wagons, use of turntables, trap doors, flats and how these have become integral parts of the theatre. Coverage includes organizational structures as they are found in theatre, genres, types of theatres, as well as the relationship between artistic vision and technical realization.

T227 Arts Marketing

Students will explore the essential and integrated role of marketing, and how it contributes to the critical functions within arts organizations. They will also be exposed to different strategies in promoting and marketing arts events and organizations. Through gaining an understanding of the methods, concepts, vocabulary and knowledge relevant to the area of Arts Marketing, students will derive insights to how marketing plays a vital role in contributing to the success and growth of the arts industry. In giving students an overview of the key roles and issues pertinent to an arts manager, this module will be approached using the case study method. Every week, students will explore a problem which is related to a real case. The students will also be exposed to experiential learning by conducting research about strategies adopted by arts organizations, attending arts performances and study trips to performing and visual arts centres/spaces.

T231 Analog Game Theory

The module focuses on exploring the human experience of play and formal game theory, through practical design and prototyping of non-digital games without the constraints of technology.

T243 Sci-Art

Sci-Art looks at the peculiar results of science-art collaborations, how scientific and artistic research has an impact on our beliefs, belief systems, how we imagine the world in and around us, and the ways in which reality is represented through science and art. Students will learn how to visualize data, design tangible interactions, and create information architecture that will address issues and user needs arising from exploring the social and public dimensions of different themes such as human anatomy, bio-mimicry, genetic engineering, health and medicine, energy use, digital information, artificial intelligence, and robotics.

T244 Site-Specific Art

Site-specific Art examines the various aspects of ‘site-specificity’, in designing user interactions (processes) and interfaces (physical / virtual objects) dealing with moments in time and place, notion of ‘non-place’ (Marc Augé), different spaces – natural and built-up environments, and objects that are found / arranged within them. Students will learn how to perform site analysis, ethnographic fieldwork, user research in relation to urban planning (e.g. land use, transportation etc.), and model making / prototyping techniques to communicate ideas in spatial design.

T302 Design Studio

This module looks at the ways in which design helps shape how we think, feel, and respond to the world. Through exploration, analysis, discussion, and practice, students will come to understand how design works to shape one’s perceptions, and how it can be used to effectively entertain, persuade, and affect human behavior. The module includes an introduction to basic design fundamentals, a look at various techniques commonly used to make design more effective, and some of the ways in which the elements of design can be shaped to enhance and reinforce a designer’s intention. Students will also look at how human nature plays a role in design, and will develop a personal approach for creating design work that is meaningful and effective. The goal of this module is two-fold: 1) to help students become aware of the elements of design, and how they can be used to communicate effectively, and 2) to help students become more confident in using these various elements to express their own artistic points of view with imagination and creativity.

T303 Sequential and Motion Design

An understanding of motion and movement - and how they can be used to enhance/reinforce one’s creative intention - is essential for designing and producing effective new media work. This module explores the underlying meanings of various kinds of motion and movement, looks at explanations for those meanings, and examines some of the ways in which motion and movement have been used in creative expression to convey meanings and dramatize ideas. In this module, students will look at the ability of motion/movement to express character, how to convey an idea in a dynamic way using motion/movement, and how motion/movement is considered when designing and producing sequential art, storyboards, and motion graphics. The goal of this module is to help students understand how motion/movement can be used to add meaning and visual interest to their own creative work to make it more effective and engaging.

T305 New Media Installation

The goal of this module is to facilitate a student’s ability to create powerful and effective, location-based, multi-media art works. Emphasis will be on developing a personal process for generation of unique and original ideas suited to this art form, execution of the work in a way that enhances and strengthens the expression of the idea, understanding ways in which audience interaction and feedback can be used to improve the effectiveness of the work, and documenting the work in an accurate, understandable, and useful way. Students will learn methods to cultivate meaningful artistic ideas, manage physical space and audience reaction/behavior, employ appropriate technology, obtain/utilize audience feedback, and document their work clearly and accurately. Through inspiration, inventiveness, and interaction, students will come to realize that the entire process of creating a new media installation – not just the final finished piece – is a creative work, and they will learn how to manage that process, from start to finish, in order to express original ideas most effectively.

T307 Concepts of Persuasion

The effectiveness of a creative work depends upon the ability of its creator to convince us of his/her point-of-view or artistic intention. But exactly how is this done? What factors contribute to a work’s effectiveness? How can an understanding of these factors be used to create stronger, more effective creative work? This module explores concepts of persuasion in relation to creativity. Whether the intention is to sell a product/idea or to produce a piece of creative expression that is clear and meaningful, an understanding of these concepts is essential to creating an effective piece of work. This module seeks to explore, analyze, and ultimately understand the nature of persuasion in a way that is useful for the improvement of one’s creative process and output, looking at human behavior, the influence of culture, the use of language and imagery, the difference between emotional and intellectual appeal, the balance of the artist’s vision with the desires of the audience, and ways in which these can be managed to produce more effective and personally meaningful work.

T308 Short Media Production

This module focuses on the conceptualisation and realisation of creative media content, using both image and sound to express original ideas within a limited time frame. Students will develop the ability to identify ideas appropriate to the form, create works that communicate these ideas with effectiveness, learn to use audience feedback to enhance and improve their work, and develop personal creative processes for consistently producing meaningful and effective work for a variety of media platforms and audiences. The creative emphasis of the module is on discovery and experimentation, taking into account the space within which a work is experienced, and using a variety of media and technology devices. The goal is to equip students to create short-form work that is both highly imaginative and engaging, adapting the media to suit the idea, and always with the audience in mind.

T309 Interactive Entertainment

The goal of this module is to help students understand and appreciate the nature and purpose of entertainment in society, and the specific ways in which technology and interactivity have expanded and re-shaped traditional definitions and uses of entertainment. Students will explore the mechanics, dynamics, and aesthetics of entertainment and interactivity in terms of human nature, creative intention, conceptualization, and the design/development process. The module will also look at the social and collaborative nature of interactive entertainment, and explore ways in which such aspects can be creatively utilized to result in more original and engaging experiences for the audience. The main focus of this module is on the realization of a personal process for creating interactive entertainment that is imaginative and effective, one that demonstrates an understanding of human behavior, an awareness of the importance of purposeful design, and the ability to apply and shape technology to serve one’s creative vision.

T311 Instrument Design

This module introduces you to the field of organology to stimulate you to design, modify, and build your own musical instruments. By reviewing ways in which sound production techniques have influenced musical practices and styles, students analyze the role technology has historically played in art making practices. The human body, predominantly the voice, was historically the primary source for making music. From the moment humans began employing devices to create music; technology has played a role in the definition of musical practices and styles. You are introduced to representative instruments from a variety of cultures and classify them in terms of their sound generation methods. Practices and styles are analyzed in relation to instrument design. You will then build musical instruments of their own design in a workshop space in preparation for a performance that takes place at the end of the semester.

T313 Sonic Art Making

This module will encourage you to author works which utilize important components of the Sonic Arts field. The taxonomy of Sonic Arts will provide the framework for you to position yourselves in the field. This framework will be related to all aspects of the creative processes and probe you to consider how your works might be best described, and in what context they may be best performed. This positioning will motivate you to think about why you create works, how you may develop as artists, and what career opportunities are opened to you. You will have the opportunity to freely and independently create any kind of sonic art you choose be it music, a film soundtrack, or a site-specific installation. You will have the option to collaborate with peers from other disciplines in the creation of this work. In identifying your strengths, you will formalize an area to specialize in for the remainder of the diploma, and identify important skills that you will require to pick up in order to pursue this. Indicative specializations include (but are not limited to) performance of a musical instrument, film sound design, musical instrument building, conducting, or ethnomusicology research.

T315 Music Composition

This module probes students to question their reasons for composing music and in doing so defines compositional practices in relation to both music and sonic art. Students experience the process of composition from notation, through execution, to reception, and question this process in terms of aesthetics and communication. A variety of compositional structuring processes are introduced including generative, stochastic, probability, chance, aleatoric and through-composed (both notated and graphic). Modern studio based scoring and sequencing technologies form the context for this module. Students will develop their compositional style and technique as they compose works which will be performed at the end of the semester.

T316 Sound for Media

This course covers all aspects of audio production for film, video, games, and new media. Students are introduced to various conceptual, stylistic, aesthetic and philosophical approaches to the use of sound in these media, especially the role sound plays in the final product. The course covers practical industry skills including location sound production techniques, audio for picture editing, and surround sound mixing. The module introduces students to the language of sound in film by examining innovative film soundtracks. The majority of students enrolling in this module will have already taken the DSA Sound Design and Live Sound Reinforcement modules. For this reason, elective students should possess a practical understanding of digital audio concepts, and 2 channel sound editing and mixing techniques.

T322 Illumination Design

The module covers the principles, development of design concept, and execution of lighting design. Students explore fundamental knowledge of physics of light and optics, instrumentation, scale plan analysis, electrics, rigging, laser and lighting technology, and control systems for a production. Students are challenged and given the opportunity to use experiential learning and knowledge in solving challenges in creative illumination in virtually different types of space including indoor theatre and outdoor spaces for various performing arts genres, landscape, and architectures. Students explore and adapt aesthetics, usage and techniques of illumination in Asian and Western Theatre to be used as effective and expressive instruments in their designs.

T323 Scenic and Costume Design

This module is designed to challenge students to understand and experiment with scenic and costume design. The module requires experimental and exploratory approaches that catalyse the students to explore the practical knowledge of application of color theory, textures, rendering and design techniques culminating in creative and explorative scenic and costume designs. Students will experience the process of script analysis, period and theme research in the collaborative process of using stagecraft, dramatic space, form, image and theme. Students will be challenged to devise and create their various styles and signature approaches in their designs for a production environment range from not only connected to theatre and performance but also to exhibition, films, television, installation art and corporate events and projects.

T324 Production and Talent Management

This module aims to promote meticulous approaches and develop creative skills to the study of managing live events, performances and film productions. It will develop relevant knowledge in theories, practicum and skills applicable with and to the design and the management of all areas for production in the theatre, film and other associated creative industries.

T326 Arts Facilities Management

The module aims to cultivate student’s understanding and appreciation in 3 key areas: the rationale behind investments in arts infrastructures; the different aspects of arts facilities management (which include: venue hire, events operations, front of house, box office, programming, marketing, building & security, production management, curatorial, conservation and archives) and the policies and financial implications involved in managing an arts facility. Throughout the module, there will be coverage of local and international perspectives and practical work involving in-class scenario simulations, role playing and field trips to arts facilities in Singapore. This will ensure that there is an understanding of how concepts learnt in class can be applied in the real world.

T331 Game Design Workshop

Game Design workshop is a practical module combing learning by design and problem based learning. Each lesson poses design challenges to student teams to modify digital game prototypes. They challenge students to apply game design principles to create compelling player experiences with digital media. Students will have to consider game design across space, time, interactions, aesthetic, sound, forms and genres. The module encourages students to nurture practical skills such as critical design thinking, ideation, rapid prototyping, play-testing, balancing, and documentation to prepare them for methodical production practice within digital media. For students to fully benefit from this module it is recommended that students have passed T231 Analog Game Theory first as T331 will reuse and extend on theory found in T231. Furthermore this module requires usage of development tools to make and modify games, and so it would be advantageous for students to be familiar with tools such as game maker, 3D game studio in order to prepare for class.

T332 Simulation and Modelling

Simulation design is a vast field. In recent years simulations have been used in games for entertainment and serious educational purposes. T332 Simulation and Modeling is a new, practice and problem based learning module that looks at the relationship between simulation and games. Central to simulation design is imitating, recreating reality through representational models (analog or computational). In designing believable realistic worlds, story, characters for games therefore requires the accurate representation of aspects, subset and abstractions of reality in a form of a model.

T343 Humanist Computing

According to Dr Jonathan Rossiter, research-fellow at the Department of Engineering Mathematics, University of Bristol, "The automation of society has led to a huge demand for systems that can intelligently handle large volumes of data. At the same time problems such as human-machine interaction, intelligent sensing and robotics are demanding more intelligent systems which exhibit human-like behaviour. Humanist computing is an attempt to generate intelligent systems to solve these problems." And he defines humanist computing as, "the construction of artificial systems by combining high level AI techniques with the analysis of human behaviour. The resulting systems exhibit, to some degree, human-like behaviour." Students will learn about Artificial Intelligence, sensor technology and robotics, applying fuzzy-logic to design interactive interfaces that are human-centric. Students will be involved in working with colleagues from other Schools and disciplines. This module will invite co-facilitation from School of Engineering (SEG), Centre for Science and Mathematics (CSM), and School of Information and Communications Technology (SIT).

T344 Smart Architecture

Smart Architecture examines the interaction that takes place in buildings or the urban built-up environment. Students will be introduced to four key areas of urban studies: Time (future dynamics); System (cycles and systems); Efficiency (efficient building); and Process Practice. The green challenge is to think interaction in terms of "minimum use of material and energy", "careful planning over longer periods of time", "reduce the environmental impact of [a] major human activity called building". (Smart Architecture, Rotterdam 20031) Students will explore their ideas in computer modeling and building architectural models to demonstrate their findings. 1"Smart Architecture" by Ed van Hinte, Marc Neelen, Jacques Vink & Piet Vollaard, published by 010 Publishers, Rotterdam, 2003. ISBN: 9-064-50490-3.