Technology Development

• This project's objective is to develop an interactive multimedia display for showcasing product information based on a glass panel similar to conventional window displays. The proposed display will be able to display high quality multimedia content, support touch screen functionalities and track consumer behaviour

Deliverables

· Development of an advanced touch screen enabled glass panel that supports high quality video playback and speakerless audio reproduction.

· Development of a data acquisition and database system that is capable of tracking and storing consumer preferences and behavior derived from consumer interactions with the display panel

·  Development a content management server to manage media and provide air time control.

· Development of software to perform analysis on interactivity data collected to help in demand forecasting and product bundling analysis.

· Development of expertise in analysis and integration of interactivity data collected with existing points of sale data to enhance decision making processes of demand forecasting and formulation of product bundling strategies.