We have strong domain experts and experienced academic staff supporting the thrusts of Youth Engagement TDC. Our staff is equipped with knowledge and skills in engaging youth in areas of academic, industry, professional development, technology and social and cultural issues.
Staff capabilities are focused on:
- the development of innovative methods, research frameworks, educational programmes
or events to better engage the youth in all spheres of their
environment; and
- the application of advanced R&D tools within the marketing
research laboratory (with 2 fully equipped focus group rooms, 2
observation rooms, a computer laboratory)
- the engagement of physiological testing centre (including eye tracker, face reader, EEG, ECG and GSR) in exploring more and larger-scope industrial projects, thus aiming to be the main resource centre and opinion leader for youth engagement.
For further information on the Marketing Research Laboratory, click http://www.rp.edu.sg/cie/mr_lab/about_mr.html
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