Producing Effective Digital Brand Stories

Videos and storytelling are among the buzzwords for businesses today. How do you marry the two tools? Do you know how to leverage digital platforms and videos? What stories do you have? How do you make your story compelling AND convincing? What’s the best way to tell your story?

This hands-on course is designed for anyone who wants to produce compelling digital content that will connect with audiences. It will help you to translate story ideas into content, by combining video production techniques and digital content ideation to effectively tell digital stories that will enhance audience engagement, interaction and branding. It will offer hands-on opportunities for you to ideate, script and produce your own digital stories. The course will give you a solid foundation to take your organisation’s audience engagement to the next level through compelling digital content.

Learning Objectives

By the end of the course, participants will be able to:

  • explain the key elements of compelling digital content

  • outline the different requirements of different digital platforms

  • use script and story-board to unify content across different platforms

  • translate script and story-board into different content suitable for different platforms

  • produce an effective digital story

Who should attend?

Anyone who is taking their first steps into digital storytelling or wants a refresher of the core elements to present compelling stories.


Participants will be awarded the Certificate of Attendance by Republic Polytechnic upon meeting 80% of the attendance requirement.

Course Dates

19 February 2019

Course Duration

1 Day

Course Venue

Republic Polytechnic @ Woodlands

Full Course Fee (Others) Workfare Training Scheme (WTS)
Singapore Citizens aged 40 & above SME-employed Singapore Citizens & SPR Singapore Citizens aged below 40 OR Singapore PR

*SkillsFuture credit approved.

Related Courses
Hot Links

Last updated on 16 May 2019

Need more help?

If you are still unsure about which course to pursue, please contact our Academy for Continuing Education.  

Fees quoted are inclusive of GST. Republic Polytechnic reserves the right to make changes to the course fees and application closing dates without prior notice. The commencement of each course is subject to a sufficient number of participants. All information is accurate at time of publishing.