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Republic Polytechnic

Minor in Customer Analytics

Dive into customer insights with a Minor in Customer Analytics.

Last updated 24 March 2026
Three women looking at a screen with financial charts and graphs.

Unlock customer insights

Dive into customer insights with a Minor in Customer Analytics. Harness customer data to shape winning strategies and drive business growth in today's customer-centric market.

Programme highlights

Through this minor, you will have the opportunity to:

  • Understand customer preferences and experiences to drive business success.

  • Combine marketing and business analytics skills to navigate today's customer-focused marketplace.

  • Explore topics such as interpreting customer preferences, identifying trends, and refining marketing strategies.

  • Acquire essential skills in customer journey mapping to enhance your understanding of business operations.

Modules

You will need to complete a total of 12 Modular Credits (MCs) to fulfil the programme requirements.

Modules offered in Semester 1:

  • H204 Customer Relationship Management

  • H224 Customer Analytics

  • H351 Innovative Experience Creation

Modules offered in Semester 2:

  • B227 Consumer Behaviour

  • H224 Customer Analytics

  • H312 Advanced Hospitality and Tourism Analytics

Who can apply?

RP students from all Diplomas except:

  • Diploma in Hospitality & Tourism Management (Major in Customer Experience & Innovation)

  • Diploma in Hospitality & Tourism Management (Major in Sales & Revenue Management)