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Republic Polytechnic

Minor in Social Media Content Marketing

With a Minor in Social Media Content Marketing, discover how businesses use social media to reach their goals and how to create successful social media campaigns.

Last updated 27 February 2026
Person filming another with a professional camera as seen through a phone screen in a city.

Connect, Engage, Influence

With a Minor in Social Media Content Marketing, discover how businesses use social media to reach their goals and how to create successful social media campaigns. Get ready to dive into the exciting world of social media marketing and influencer collaborations!

Programme highlights

Through this minor, you will have the opportunity to:

  • Gain knowledge and skills to excel in social media and content marketing.

  • Learn how businesses use social media platforms, analytics, and visual presentations for strategic goals.

  • Understand platform selection, budget allocation, performance measurement, and optimisation planning.

  • Prepare to thrive in the dynamic field of social media marketing and influencer engagement.

Modules

You will need to complete a total of 12 Modular Credits (MCs) to fulfil the programme requirements.

Modules offered in Semester 1:

  • B216 Marketing

  • M202 Basic Media Writing

  • M205 Media Research & Analytics

  • M311 Video Storytelling & Production

Modules offered in Semester 2:

  • M208 Fundamentals of Integrated Marketing Communications

  • M242 Visual Communication

  • M312 Digital Media Content Creation & Management

Who can apply?

RP students from all Diplomas except Diploma in Mass Communication.