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Republic Polytechnic
Business

B239 Digital Marketing and eCommerce

This module examines the impact of Digital Marketing and eCommerce in today’s consumer decision-making and purchasing process.

Using the theories of marketing and brand building, students will learn to develop and manage digital marketing strategies and eCommerce platforms and discover the role of online reputation and sentiment management as a critical component of an effective digital marketing strategy. This module will equip students with the strategic, creative and operational knowledge required to develop e-commerce platforms. It also covers the various digital media strategies that are essential in driving effective digital traffic and conversion to e-commerce platforms.