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Republic Polytechnic
Business

B340 International and Cross-Cultural Marketing

Globalisation has created just as many challenges as opportunities for brands that venture overseas.

This module aims to leverage the students’ prior foundational knowledge in marketing, like the 4Ps strategy and management, and add a global perspective and strategic thinking. This module introduces students to the business considerations of promoting brands overseas. Key topics include International Marketing Environment and Opportunities, International Marketing Strategy and The Future of Global Marketing.

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