Hospitality
H101 Fundamentals of Customer Experience
Customer Experience has become the forefront of many businesses today.
Product separation has become increasingly difficult, and curating a perfect customer journey coupled with a customer-centric culture has become the differentiating factor. In creating customer experiences, the value of business data related to the customer has become significantly important, and gathering and analysing customer data has become a critical skill required by our students in today’s information-rich economy.
This module aims to equip students with a strong foundation in customer experience. This includes handling business data, which sharpens their abilities to interpret, outline, and visually present business data. Topics covered include customer experience strategy, customer journey mapping, data sources, data preparation, applying functions and formulas, and visualisation to convey business information.