Skip to main content
A Singapore Government Agency Website How to identify
Official website links end with .gov.sg
Government agencies communicate via .gov.sg websites (e.g. go.gov.sg/open). Trusted websites
Secure websites use HTTPS
Look for a lock () or https:// as an added precaution. Share sensitive information only on official, secure websites.

Government officials will never ask you to transfer money or disclose bank log-in details over a phone call.

Call the 24/7 ScamShield Helpline at 1799 if you are unsure if something is a scam. For more information on how to protect yourself against scams, please visit the ScamShield website.

Republic Polytechnic
Hospitality

H224 Customer Analytics

This module aims to provide students with an understanding of the role of customer analytics and the use of customer data to improve customer experience.

Analytics is recognised as one of the emerging critical skillsets to have for our students to be industry-ready. Students will also learn how businesses are placing greater emphasis on using customer data to visualise the customer journey for the creation of engaging experiences. Students will predominantly use tools in a spreadsheet to help them interpret customer data and apply analytical concepts for business decisions. At the end of the module, students will be exposed to different customer analytical tools used to understand, segment, acquire and engage with customers. Topics covered include Experience Mapping, Customer Lifetime Value, RFM (Recency, Frequency, Monetary), Customer Wallet share, Net Promoter Score, and Customer Satisfaction Analysis.

Back to top