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Republic Polytechnic
Hospitality

H227 Event Design and Experience

As audience expectations continue to evolve, creating meaningful and personalised event experiences has become a key differentiator for successful events. This module equips students with the fundamental principles of designing user-centred event experiences.

Students will learn to analyse audience needs and behaviours, develop user insights, and apply them across the attendee journey to enhance engagement at every event touchpoint.

Students will also explore how digital data and consumer behaviour inform the cognitive, emotional, and social needs of attendees, enabling them to design meaningful, personalised, and memorable event experiences that foster satisfaction, loyalty, and repeat participation.