H312 Advance Hospitality and Tourism Analytics
This module will equip students with the knowledge and skills to conduct advanced hospitality and tourism research to extract valuable business insights, enabling informed decision-making.
The module emphasises the synthesis of actionable takeaways tailored for diverse stakeholders, ensuring that the analytical findings are translated into practical strategies for decision-makers. Students are equipped to devise analytic models specifically tailored to support a range of hospitality and tourism entities, facilitating the implementation of data-driven approaches to enhance operational efficiency and strategic decision-making within the industry.
