M315 Advanced Integrated Marketing Communications

There is a need to attract and engage audiences to convey information as quickly and succinctly as possible. In this module, students will experience integrated marketing communications campaign planning from start to finish, preparing them for a career in this field. Students will dive deeper into the world of integrated marketing communications to learn the necessary skills to develop effective integrated campaigns that include planning, conceptualisation of ideas, creation of content, and the execution of campaign tools to achieve key objectives.

Through carefully curated case studies and realistic project briefs, students will hone their skills at developing and pitching creative solutions to meet the campaign’s objectives for their brand or organisation.