Mass Communication
M318 Advanced Media Writing
The ability to write in a balanced yet compelling narrative style to keep the interest of a reader is an essential skill for all media professionals, especially in a crowded media space.
This module aims to equip students with the knowledge, skills, and professional values of feature journalism. By the end of the module, students should be able to produce a full-length feature which displays craft in writing, strong research, and critical thinking skills – packaged for maximum readership on multiple media platforms.
Students will be taught to read and critique feature pieces, cultivate ideas, use interviews, observation, documents and data, hone their descriptive skills and write in the right tone, words and structure for multimedia platforms. Different styles of writing, such as colour writing, column writing, personality profiles, reviews, opinion pieces, and photo-essays, will also be covered.