Mass Communication
M352 Media Practicum
The module is designed to better prepare students for the media industry.
It aims to give them an opportunity to work in a digital media environment and on assigned deliverables to deliver a spectrum of content ranging from PR campaigns to journalistic multimedia projects.
Lessons are conducted to create a challenging environment for students to hone their skills as content producers while working on a wide array of projects and activities for industry clients within stipulated timelines.
Through this module, students will integrate knowledge and skills learnt in previous modules, and in the guided learning and simulated work environment of the media practicum, produce quality work and display professional behaviours and attitudes that are expected of an entry-level media content producer.