Arts, Media and Design
T258 Multi-Platform Storytelling
This module provides an introduction to content marketing with social media as the primary distribution channel.
Students will examine how brands leverage platform behaviours, audience insights, and persuasive communication techniques to develop effective social-first content strategies.
The module emphasises an understanding of how social media operates within the wider marketing ecosystem, and how strategic messaging, storytelling, and brand positioning shape audience perception and engagement. Students will apply industry-relevant analytical frameworks, machine-based optimisation tools, and platform-specific best practices to plan, create, and evaluate content for platforms such as Instagram, TikTok, and LinkedIn.
By analysing audience behaviours, assessing content performance, and developing cohesive multi-format assets, students gain the skills to design purpose-driven social media campaigns that align with business objectives and uphold consistent brand narratives across digital touchpoints.