Arts, Media and Design
T375 UX Research & Processes
This module introduces students to design research and human-centred design methods aimed at enhancing customer experiences and interactions between service providers and customers.
It covers the principles, research tools, and processes essential for service design. Students will learn to utilise tools such as journey maps, stakeholder maps, and service blueprints to understand the entire service system. By analysing real-world case studies, students will gain insights into how companies engage with customers across various service touchpoints. They will also develop the ability to critically reflect on which principles and tools to apply in different scenarios and appreciate the importance of delivering a holistic service to users.