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Republic Polytechnic
Arts, Media and Design

T375 UX Research & Processes

This module enables students to apply research and human-centred design methodologies to enhance customer experiences and strengthen interactions between service providers and customers.

Students will explore the principles, methods, tools, and processes of effective service design. Using customer journey maps, stakeholder maps, and service blueprints, they will analyse end-to-end service experiences. Through real-world case studies, students will also examine how organisations design customer experiences across multiple touchpoints and learn to apply appropriate service design methods to create holistic, user-centred services.