Communicating Environmental, Social and Governance (ESG) and Sustainability

About course

Course description

Do you want to communicate on your sustainability efforts but are struggling with how to make it authentic and impactful?

In this two-day course, you will learn and appreciate the role of communications in pushing and supporting a company’s sustainability strategy. You will also learn the key considerations to be put in when coming up with a sustainability communications strategy. In addition, you will also learn that sustainability communications strategy, like any other strategy, has to start with a data-driven understanding of the target audience (stakeholders). With that intimate knowledge of the target audience and the environment that the business operates in, you would learn how to apply these insights to come up with messages and stories that resonate. You will also find out how to put together the right mix of communication channels in order to amplify your messages.

Course objectives

Upon successful completion of this two-day course, participants will be able to:

• Outline the importance of communicating about sustainability to your stakeholders

• Identify the considerations to use to come up with a sustainability communications strategy and plan

• Identify the tools and platforms you can use to communicate to your stakeholders

• Identify content areas on sustainability that you can weave stories to tell to your stakeholders

• Create authentic and impactful stories on sustainability to communicate to your stakeholders

• Identify ways to employ traditional and digital media to amplify your sustainability messages to your stakeholders

Coverage

1. Introduction to Sustainability Communications

2. Planning for Sustainability Communications

3. Storytelling in Sustainability

4. Amplifying your Messages with Public Relations and Marketing Communications

5. Monitoring and Tracking Progress

Course completion requirements
Achieve at least 75% attendance and pass the required assessments.