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Republic Polytechnic
Technology for Arts, Media and Design

Content Creation using Generative Artificial Intelligence (AI)

Course Type

SkillsFuture Career Transition Programme (SCTP)

Technology for Arts, Media and Design

Social Media & Content Creation

This SkillsFuture Career Transition Programme (SCTP) provides participants with the essential skills to apply Artificial Intelligence (AI) in creative content production.

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Duration: 3 months (Full-time)

Course description

This SkillsFuture Career Transition Programme (SCTP) provides participants with the essential skills to apply Artificial Intelligence (AI) in creative content production. Through six structured modules, learners will gain practical experience in prompt engineering, storytelling, brand design, video and animation, and music and sound generation, culminating in an integrated capstone project. The programme emphasizes both the technical application of generative AI tools and the creative decision-making required to produce industry-ready content. By the end of the programme, participants will be equipped with the ability to apply AI applications across multiple media formats—text, images, video, and sound—ensuring they can meet the evolving demands of the digital content industry.

Course objectives

By completing this programme, participants will be able to:

  1. Apply artificial intelligence applications to generate and refine text, images, videos, and sound for professional content creation.

  2. Demonstrate prompt engineering techniques to achieve purposeful and consistent AI outputs.

  3. Integrate AI-driven tools with human creativity to design compelling stories and brand collaterals.