goGTM (Go-To-Market Strategy)

About course

Course description

Are you familiar with the go-to-market strategy? It is an action plan used to launch products and services into the market.

Introducing a new product or service is a major venture which requires significant investment. Despite investing money, time, and resources to develop new offerings, companies often fail to consider the market landscape, competition, and target audience. As a result, companies may find themselves committing costly mistakes such as introducing a service into a saturated market or developing a product that is neither needed nor wanted by the target audience.

goGTM (Go-To-Market Strategy) will be conducted in two phases:

• Phase 1: In the first three days, you will undergo training to learn about: 1) Market Sensing for Demand Generation; 2) Competitor Analysis and Landscape; 3) Competitive Brand and Product Positioning; and 4) Product Launch and Market Activation Plan.
  

• Phase 2: Over three half-days, you will get to participate in consultancy work. A consultant advisor will guide you in the planning of your business strategy and advise you on the steps needed to execute them.

Course objectives

By the end of the course, you will be able to:
• Complete and apply the go-to-market plan for your own business needs
• Better appreciate market sensing strategy for demand generation
• Demonstrate an understanding of blue ocean strategies
• Develop competitive brand and position products effectively for market success

Target audiences

Business owners and entrepreneurs who wish to find out about marketing and the go-to-market strategy.