Business
Specialist Diploma in Digital Business
Open for Registration
Open for Registration
Course Type
Specialist Diplomas
Business
Business Management & Entrepreneurship
The Specialist Diploma in Digital Business equips participants with in-depth knowledge of the various digital business strategies along with the hands-on experience in the design and development of e-commerce portals.
This course is open for registration. Apply here.
About course
Course objectives
Upon completion of the programme, graduates will be able to:
Analyse digital business strategies, processes, and decisions made by businesses
Apply user-centred design guidelines in developing digital business models
Analyse different types of portal technologies
Operate effectively on digital business platforms
Develop digital marketing campaigns using various channels
Course description
The Specialist Diploma in Digital Business equips participants with in-depth knowledge of the various digital business strategies, along with hands-on experience in the design and development of e-commerce portals.
With a practicum based on real-life case studies and industry projects, participants will learn the commercialisation process of turning ideas into products, services and sustainable business models.
Target audiences
Diploma or degree-level graduates and professionals who are keen to deepen their skills in the area of digital business.
Course structure
TPG course reference No.
TGS-2021004725
Specialist Diploma in Digital Business
Post-Diploma Certificate in Digital Business Transformation
Post-Diploma Certificate in Digital Business Transformation
Module name | Module synopsis |
|---|---|
Digital Business Models | This module gives an overview of the various types of digital commerce models and how technology is disrupting traditional business models. Participants will explore how software developers are the engine of digital business models and the key forces shaping the digital economy. Throughout the module, participants will also explore and leverage emerging business opportunities in the Digital Economy. |
Platform and Digital Ecosystem | This module discusses the platform business model that encompasses providers, consumers, and employees to create or exchange goods, services and social interaction. Participants will appreciate how platform strategy must integrate business and IT needs and establish a collective leadership vision. |
Digital Business Market Validation | This module introduces participants to types of web data and web analytical tools for the generation of competitive intelligence. They will also discover and use different tools for data visualisation, leading to the discovery of digital business insights. |
Business Model Design | This module exposes participants to the transformation of traditional business (made possible by engaging in new management style models) into a new digital business model due to the advent of disruptive trends and technologies. Participants will be introduced to design thinking and its application to business model design. |
Post-Diploma Certificate in Digital Marketing
Post-Diploma Certificate in Digital Marketing
Module name | Module synopsis |
|---|---|
Digital Marketing Strategies | This module will introduce participants to the range of tools for e-commerce promotion, e.g. search marketing, content marketing and social media marketing. |
Digital Business Capstone Project | This module provides participants with the opportunity to apply the concepts and practices covered in the two post-diploma certificates’ curricula. Participants can choose to work on their companies’ projects or projects offered by RP’s industry partners. Participants will also develop an appropriate digital marketing plan to drive customer acquisition. |
Digital Storefront Creation | This module equips participants with knowledge and methods to conceptualise and create their digital storefront in a Mobile First digital landscape. They will be introduced to various online store solutions and also appreciate the importance of creating mobile-friendly websites for good User Experience (UX), e.g. attractive graphical user interface (GUI) or an effective call-to-action. |
Entry requirements
Applicants should possess a local polytechnic Diploma, ITE Technical Diploma / Technical Engineer Diploma / Work-Study Technical Diploma or a Degree in any discipline.
Applicants who do not meet the entry requirements may be considered for admission to the course based on evidence of at least five years of relevant working experience or supporting evidence of competency readiness. Suitable applicants who are shortlisted will have to go through an interview and/or an entrance test. The polytechnic reserves the right to shortlist and admit applicants.
Conditional Offer
Graduating students (in their final semester) from a local polytechnic or Institute of Technical Education (ITE) may apply for the programme.
Click here for more information on how to apply for the programme and receive a Conditional Offer.
Course schedule
Course schedule information
Commencement Date | Duration | Mode and Venue | Schedule | Application Start and End Date |
|---|---|---|---|---|
April and October | 1 year | Face-to-face at Republic Polytechnic / Online learning | Weekdays evening | April Intake: Mid-November to Mid-March October Intake: Mid-May to Mid-September |
Note: RP reserves the right to reschedule/cancel any programme and amend information without prior notice.
Refer to the Academic Calendar on the Republic Polytechnic website or key dates and important information to help you plan your learning journey.
How to apply?
Click the Apply button to submit your application. You will receive a confirmation once it has been successfully submitted.
If you are unable to attend the current course dates, click Register Interest button to be notified of future intakes.
If the Apply button is not visible, it means applications are currently closed. You can still click Register Interest button to leave your details, and we’ll notify you when the next application window opens.
Company Sponsorship
If your company is sponsoring your course:
Ask your company’s course coordinator to log in to the STEP portal with Corp Pass and create a corporate application link for you.
Use this link to submit your application.
Need help? Check out our step-by-step guide for instructions on using the STEP portal.
Need more information?
Visit the Course Application page for full details on the application process.