Storytelling for Businesses in the Digital Era

About course

Course description

Videos and storytelling are among the buzz words of today. How do you marry the two? Do you know how to leverage on the digital platforms and videos? What stories do you have? How to make your story compelling AND convincing? What’s the best way to tell your story?

This hands-on course is designed for anyone who wants to produce compelling digital content that will connect with the audiences. It will help you to translate story ideas into content, by combining video production techniques and digital content ideation, to effectively tell digital stories that will enhance audience engagement, interaction and branding.  It will offer hands-on opportunity for you to ideate, script and produce your own digital stories. In doing so, it aims to provide a solid foundation for those who wish to take their audience's engagement to the next level through compelling digital content. 

Course objectives

By the end of the course, participants will be able to:
• Explain the key elements of compelling digital content
• Outline the different requirements of different digital platforms
• Use script and story-board to unify content across different platforms
• Translate script and story-board into different content suitable for different platforms
• Produce an effective digital story

Target audiences

Anyone who is taking their first steps into digital storytelling or wanting a refresher of the core elements to present compelling stories.