Understanding Behavioural Insights
Open for Registration
Open for Registration
Course Type
Short Courses
Business
Data Analytics & Market Research
In this workshop, participants will explore how habits can be nudged to create social, environmental and economic impact through the design of front-office and back-office services, structures, systems, and processes, leading to positive organisational change and business growth. .
About course
Course objectives
• Explain the concept of behavioural insights
• Describe how habits can be nudged using design
• Apply techniques to generate ideas to influence behaviour
Course description
Behavioural Insights is the study that combines insights from psychology, cognitive science, and social science with empirically tested results to discover how humans actually make choices.
In this workshop, participants will explore how habits can be nudged to create social, environmental and economic impact through the design of front-office and back-office services, structures, systems, and processes, leading to positive organisational change and business growth.
Target audiences
General public
Course completion requirements
Achieve at least 75% attendance and pass the required assessments.