Work-Study Certificate Leading to Diploma in Business Practice (Hospitality Management) - C1

Hospitality, Food and Beverage Management (90 hours)

This module introduces and explores Rooms Division including Front Office and Rooms Reservations Operations and F&B among other divisions within the hotel and hospitality industry. It is structured to provide you with an understanding of departmental setup and functions, highlighting the interconnectedness between these units.

Events and Project Management (90 hours)

This module provides a strong foundation in the practices of event planning, project management, execution, and control. You will understand project lifecycles, financial budgeting, risks, and effective communication strategies. You will also recognise the universal application of essential project management principles in executing any event.

Sustainable Tourism Development (90 hours)

This module introduces concepts of sustainable tourism development, its characteristics, and principles. It is structured to provide you with an understanding of the circular economy concept and how the industry is incorporating Sustainable Development goals into their business models and practices. It will also look at environmental sustainability management.

Digital Transformation and Sustainability (90 hours)

This module will equip you with an understanding of how digital transformation supports business innovation and sustainability. You will be introduced to the different operating sectors of the industries, and their relationships with the different stakeholders. you will learn about digitalization trends and best practices within the industry, and their contribution to Tourism and Economic development.

Managing Service Experience (90 hours)

You will explore techniques for effectively managing customer interactions, utilising data-driven insights to tailor service delivery, and implementing best practices for continuous improvement. Emphasis is placed on the development of skills in service blueprinting, stakeholder engagement, and the application of experiential marketing strategies. Through case studies and practical exercises, you will gain competencies in optimizing service touchpoints and fostering a culture of excellence in customer service management. Students will be able to experience realistic scenarios.

Customer Journey Mapping and Analytics (90 hours)

This module will expose you to customer analytics and the use of customer data to analyse and improve the customer experience. It covers the foundational concepts of customer journey mapping, including the identification of touchpoints, pain points, and moments of truth across various interaction channels. You will leverage insights to inform strategic decision-making. The module emphasises the application of analytics in tracking and optimizing the customer experience, fostering a deep understanding of customer needs and preferences.

Hospitality Revenue Management (90 hours)

This module will introduce you to the concept of Revenue Management which is a key function in any hospitality business. You will understand the importance of profitably managing limited and perishable capacity, and concepts related to forecasting, market segmentation, and overbooking

Hospitality Sales and Marketing Management (90 hours)

This module will allow you to acquire knowledge of the business environment that hospitality organisations operate in as well as the knowledge and analytical skills to examine management and operational functions unique to the hospitality industry. You will also develop skills that will help you create strategic partnerships with clients and increase sales and

Consumer Behaviour (60 hours)

This module will allow you to examine the consumer decision-making process and will be equipped with the fundamentals of consumer psychology – how consumers think, feel, and behave. You will also explore ways to apply an understanding of consumer psychology to marketing.

Digital Marketing (60 hours)

This module will allow you to examine the impact of Digital Marketing in today’s consumer decision-making and purchasing process. Using the theories of marketing and brand building, you will learn to develop and manage digital marketing strategies.

Branding, Advertising and Promotion (60 hours)

This module will allow you to examine the dynamic elements of branding to communicate the essence of the organisation and its offering to the consumer. Using the strategic brand management process, you will learn the development and management of elements such as name, slogan, and logo.

Manpower Resourcing and Management (60 hours)

You will acquire practical skills and support knowledge for end-to-end manpower management. You will also examine the process of planning manpower needs, implementing external recruitment locally and sourcing overseas, instituting internal recruitment processes, and selecting staff. Some practical skills acquired will include developing advertisements for positions, developing tools, and conducting structured interviews as well as developing and evaluating results of selection tests.

Performance, Remuneration and Benefits (60 hours)

The first part of this module introduces you to the objectives of total reward, pay structures and compensation design, pay-for-performance practices, employee benefits, and work-life harmony strategies as well as salary and benefits administration. You will learn practical skills such as preparing salary proposals and manpower budgets, doing Central Provident Fund and tax-related submissions, costing for benefits, and preparing payroll spreadsheets. In addition, they will evaluate current issues such as improving salaries of low wage workers, and consider how recommendations of the National Wage Council are implemented.

Learning and People Development (60 hours)

You will examine the broad suite of activities within staff training and developing organisational capabilities. You will learn to conduct needs analysis, translate these into learning goals, develop a total company learning plan, choose suitable learning interventions, and evaluate the results of these interventions. In addition, you will gain basic knowledge of designing and conducting classroom and on-the-job training. You will acquire skills in managing training administration such as sourcing for vendors, developing feedback forms, and servicing internal customers.