Business
Work-Study Post-Diploma (Specialist Diploma in Marketing Analytics and Insights)
Course Type
SkillsFuture Work-Study Programmes
Specialist Diplomas
Business
Digital Marketing & Social Media
The Specialist Diploma in Marketing Analytics and Insights enables fresh diploma graduates and marketing practitioners to gain critical knowledge and skills in frontier areas such as data analytics, marketing research, and behavioural insights, thereby gaining an employability edge in relevant fields.
About course
Course objectives
Upon completion of the programme, graduates will be able to:
Execute market research to gather and validate consumer behaviour pertinent to their business
Implement business decisions and strategies based on interpreted consumer insights as well as analytics
Devise and manage an effective marketing campaign using marketing and integrated marketing communication know-how.
Course description
Work-Study Post-Diploma (Specialist Diploma in Marketing Analytics and Insights) enables fresh diploma graduates and marketing practitioners to gain critical knowledge and skills in frontier areas such as data analytics, marketing research, and behavioural insights, thereby gaining an employability edge in relevant fields. This practicum-focused course utilises case studies of the best and most current industry practices to turn valuable consumer insights, innovative marketing ideas, powerful data analytics, and visualisation techniques into implementable business strategies.
Target audiences
The Work-Study Post-Diploma (Specialist Diploma in Marketing Analytics and Insights) targets fresh graduates seeking employment in key marketing functions, and incumbent employees from any sector looking to upgrade or deepen their skills in data analytics and marketing research.
Course structure
TPG course reference No.
TGS-2021009970
Post-Diploma Certificate in Consumer Research & Insights
Post-Diploma Certificate in Consumer Research & Insights
Module name | Module synopsis |
|---|---|
Consumer Behaviour and Behavioural Insights | This module provides students with an understanding of the consumers' behaviour and uses behavioural insights frameworks to modify the behaviours of the consumers to achieve and influence better outcomes for the decision-making process. |
Consumer Research with Data Visualisation | This module provides students with comprehensive coverage of concepts, tools, and techniques to gain consumer insights, with an emphasis on generating, applying, and interpreting these insights obtained to aid business decisions making particularly in the area of consumer marketing. |
Post-Diploma Certificate in Marketing Analytics & Management
Post-Diploma Certificate in Marketing Analytics & Management
Module name | Module synopsis |
|---|---|
Analytics for Decision Making | Analytics for Decision-Making is designed to equip students with the skills and knowledge to design effective spreadsheet models and analyses to support decision-making in common business and financial scenarios (e.g., construct a quantitative pricing recommendation or optimise a supply chain network design). Students acquire knowledge of business analytics concepts and framework to develop analytical thinking by recognising key business assumptions. |
Branding using Social Media | Students will learn the core principles of brand management and apply them in the social media and digital environment. Students will also learn how to implement an integrated digital marketing programme through social media to maximise a brand’s equity and attain its desired market position in the minds of consumers. |
Marketing Management | Marketing Management is designed to introduce functions of the marketing department and the importance of marketing for modern organisations. In this course, students will learn classic marketing theories that remain relevant as well as contemporary marketing practices focusing on technology and digital marketing. This course also aims to build students’ knowledge and skills in the managerial aspects of marketing, including the development and execution of marketing plans and programmes. |
Integrated Marketing Communications | Integrated Marketing Communications integrates traditional advertising, public relations, direct marketing, promotions, and new media platforms to apply an optimum mix of media and message strategies to motivate the target audience to make a purchase. This course provides students with the knowledge of various methods by which organisations communicate with their markets, as well as an understanding of the analysis and design of integrated marketing communications programmes. |
Entry requirements
WSP Eligibility
Singaporeans and Singapore Permanent Residents who are:
within three years of graduation from the Polytechnics or the Operational Ready Date (ORD) for full-time National Servicemen, or
within five years of graduation from the Polytechnics, and if their employer is a participating company.
Course Entry Requirement
Applicants should preferably be a graduate of a feeder programme as listed here [PDF, 70 KB].
Admission will be reviewed and approved by the polytechnic on a case-by-case basis.
Interested applicants may submit their interest via https://for.edu.sg/rp-wsp to be contacted for a job matching opportunity before applying for the course.
Course schedule
Course schedule information
Commencement Date | Duration | Mode and Venue | Schedule | Application Start and End Date |
|---|---|---|---|---|
June | Work-Study Programme sponsorship period: | Face-to-face at Republic Polytechnic / Singapore University of Social Sciences (SUSS) / Online learning | weekdays (evening) | Mid Jan |
Note: RP reserves the right to reschedule/cancel any programme and amend information without prior notice.
Refer to the Academic Calendar on the Republic Polytechnic website or key dates and important information to help you plan your learning journey.
How to apply?
Click the Apply button to submit your application. You will receive a confirmation once it has been successfully submitted.
If you are unable to attend the current course dates, click Register Interest button to be notified of future intakes.
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Company Sponsorship
If your company is sponsoring your course:
Ask your company’s course coordinator to log in to the STEP portal with Corp Pass and create a corporate application link for you.
Use this link to submit your application.
Need help? Check out our step-by-step guide for instructions on using the STEP portal.
Need more information?
Visit the Course Application page for full details on the application process.