Dive into customer insights with a Minor in Customer Analytics. Harness customer data to shape winning strategies and drive business growth in today's customer-centric market.
Through this minor, you will have the opportunity to:
Uncover customer preferences and experiences for business success.
Combine marketing and business analytics skills to navigate today's customer-focused marketplace.
Explore topics such as interpreting customer preferences, identifying trends, and refining marketing strategies.
Acquire essential skills in customer journey mapping to enhance your understanding of business operations.
You will need to complete a total of 12 Modular Credits (MCs) to fulfil the programme requirements.
Modules offered in Semester 1:
H204 Customer Relationship Management
H224 Customer Analytics
H351 Innovative Experience Creation
Modules offered in Semester 2:
B227 Consumer Behaviour
H312 Advanced Hospitality and Tourism Analytics
Some module codes and synopses are pending confirmation and may be subject to change.
RP students from all Diplomas except:
Diploma in Hospitality & Tourism Management (Major in Customer Experience & Innovation)
Diploma in Hospitality & Tourism Management (Major in Sales & Revenue Management)