What’s On
BIG! 2026 Student Competition
What’s On
Events
Schools
School of Business
30 March 2026
Join the Business Insights for Growth (BIG!) 2026, a one-day student competition in Singapore where you explore consumer behaviour, design thinking, and digital marketing. Work on a real-world challenge with Swensen’s and turn your insights into ideas that connect with youths.
About BIG! 2026
BIG! 2026 is a hands-on student competition at RP organised by the Diploma in Consumer Insights & Psychology (DCIP) and Diploma in Business (DBIZ).
You will learn how people think, what drives their choices, and how brands connect with them — then apply these insights to solve a real business challenge by Swensen’s.
The challenge
How might Swensen’s strengthen its connection with youths?
You will uncover what influences youth behaviour and lifestyle habits, then transform your insights into a creative concept presented as an Instagram-style post.
What you will learn
You will build practical skills used in marketing, business, and innovation:
Understand why people behave the way they do through behavioural insights
Identify what users truly need through consumer insights
Turn insights into ideas using design thinking
Bring ideas to life through digital marketing
Event details
Event Information
BIG! 2026 Event Schedule | |
|---|---|
Date | Friday, 22 May 2026 |
Time | 8:30am to 5:30pm |
Venue | Republic Polytechnic, Agora Hall 3 |
What to expect
You will learn, apply, and pitch your ideas — all in one day through guided workshops and team activities.
Programme Flow
Time | Programme |
|---|---|
8:30 – 9:00am | Registration & Welcome |
9:00 – 9:30am | Opening & Challenge Brief |
9:30 – 10:30am | Behavioural & Consumer Insights Workshop |
10:30am – 12:00pm | Design Thinking Workshop |
12:00 – 1:00pm | Lunch Break |
1:00 – 2:00pm | Insight Synthesis & Ideation |
2:00 – 3:30pm | Concept Development |
3:30 – 3:45pm | Break |
3:45 – 5:00pm | Final Presentations |
5:00 – 5:30pm | Awards & Closing |
Who can join
BIG! 2026 is open to secondary school students in Singapore.
Form a team of 2 to 4 students
No prior knowledge required
Why join BIG! 2026
Build ideas with a clear framework
Use the BIG! Handbook to guide your thinking from start to finish. Learn proven frameworks such as EAST, Jobs-to-be-Done, and “How Might We”, and apply them as you develop your ideas.
Solve a real business challenge
Work on an actual problem by Swensen’s and see how your ideas can translate into real-world impact. Gain insight into how brands think about customers, marketing, and innovation.
Learn from experienced lecturers
Be guided by lecturers with strong expertise in consumer behaviour, marketing, and design thinking. Receive practical tips, real examples, and feedback to improve your ideas.
Prizes
Stand a chance to win $2,500 worth of Swensen’s vouchers, with certificates awarded to all participants.
Registration
Registration deadline: 30 April 2026
Secure your spot early and take your first step into consumer insights, digital marketing, and business innovation.