School of Business
From media production to consumer research and HR practice, our three specialised labs give you the tools, technology, and hands-on experience to grow your skills and get industry-ready.
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Learning facilities
With our advanced laboratories and cutting-edge R&D facilities, you’ll have the opportunity to put your classroom knowledge into practice. By engaging in hands-on projects, you’ll gain valuable work experience and develop skills that will serve you throughout your career.
Unleash your creativity and build your media career at the Media Lab

At the Media Lab, you’ll dive into real-world media experiences. Whether you're a budding journalist writing and editing for broadcast, online, and print in our newsroom, or an aspiring media expert creating public relations or marketing campaigns, the lab is your creative playground. Equipped with the latest multimedia technology, it's the perfect place to build your portfolio and gain the experience you need to succeed in the fast-paced media industry.
Unlock the secrets of consumer behaviour at the Consumer Insights Lab

The Consumer Insights Lab (CI Lab) is your gateway to exploring the world of consumer behaviour. With state-of-the-art technology, including an interactive retail projection system and advanced physiological testing tools such as brain wave and eye trackers, you’ll gain a deep understanding of shopper insights. You’ll also collaborate with leading brands like L’Oreal, working on focus group and physiological studies to uncover what drives consumer decisions, making this an invaluable experience for any aspiring market researcher.
Transform your HR and career counselling skills at the PX Lab
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Step into the PX Lab, where you’ll experience the real-world environment of a Human Resource (HR) practitioner and career counsellor. Designed to mirror industry standards, the lab gives you the tools and technology to hone your communication skills and better understand the techniques covered in your HR and career counselling modules. It’s the perfect space to develop the expertise you need to excel in the ever-evolving field of HR.
