Experience Design & Gamification Centre (XDG Centre)
The XDG Centre at RP partners with organisations to drive innovation and productivity through user-centric design, serious games, and gamification.
Last updated 27 February 2026
By offering consultancy, collaborative projects, and training, the Centre helps businesses adopt Experience Design and Gamification strategies to improve user engagement, enhance learning outcomes, and increase operational efficiency.
Our focus areas
Immersive media and content creation
We specialise in the development of immersive content using technologies such as Virtual Reality (VR), Augmented Reality (AR), and 360° video. These tools are increasingly used in sectors such as healthcare, education, engineering, and retail, especially in areas like training, simulation, and prototyping.
User Experience (UX)
We help you design intuitive, user-focused products and services. By identifying and solving user pain points, our UX experts aim to improve satisfaction, efficiency, and usability — all while meeting your business objectives.
Gamification
We incorporate game mechanics into non-game contexts to encourage participation, engagement, and learning. From employee training to public education campaigns, our gamified solutions use elements like challenges, feedback, and rewards to drive behaviour change.
Our consultancy projects
Herbalife: Windows AR Experience
Staff-in-charge: Jeff Hung
Our staff worked with Herbalife to design and develop an Augmented Reality (AR) experience for the Herbalife Extravaganza 2018 held at Singapore Expo in May. The experience involved users interacting with dancing Herbalife mascots on a large screen.
“Thank you for all your hard work on the AR software! It was a HUGE hit at the event with amazing participation rate. I’d like to confirm that we can share this app with all our countries so they can share the same fun across APAC.”
— Amy Lim, Director, Events, Asia Pacific, Herbalife Nutrition
CHIKIT: Caregiver Monitoring for PwIDs
Staff-in-charge: Aaron Yong
In collaboration with Movement for the Intellectually Disabled (MINDS), CHIKIT is a solution designed to improve the quality of life for people with intellectual disability (PwIDs). The CHIKIT eco-system helps caregivers track and monitor the whereabouts of their charges, providing them with assurance of their safety and well-being.
CHIKIT is a joint project featuring talents from both STA and the School of Engineering. It won the Lee Hsien Loong Interactive Digital Media Smart Nation Award in 2018.
CHIKIT has also been awarded additional research funds to develop prototypes for further testing.
“It was an enjoyable experience working with the students and their concept of CHIKIT certainly has exceeded our expectations. Their idea was not just a concept. They paid practical considerations for our clients with intellectual disabilities and we are excited in looking towards formulating the product and benefitting many in the social service sector.”
— Jaslyn Quek, Head, NTDC, MINDS
PassionArts Festival: Virtual 3D Merlion AR
Staff-in-charge: Jose de Castro
This augmented reality experience was designed and created by STA and SEG (School of Engineering). Combining immersive experience with art, the virtual Merlion was wrapped with digital art pieces by Fern Green Primary School students. The installation was launched by Prime Minister Lee Hsien Loong together with Senior Minister of State in the Ministry of Health and the Ministry of Transport, Dr Lam Pin Min, and Member of Parliament Mr Darryl David at the PAssionArtsFestival 2019 at Bishan Park. This immersive installation allowed visitors to pose and interact with the virtual Merlion and snap photos with it.
Our projects
CNB: Resist Card Game
An educational card game co-developed with the Central Narcotics Bureau to raise awareness of drug abuse. Distributed to over 100 schools.
Doc.SG App Redesign
Improved usability and accessibility of the medical services app with enhanced UI and personalised features.
Food Preparation e-Guide
Designed for learners with special needs, this web app uses visuals and mascots to teach hygiene and food handling in an engaging way.
Penguin Brawl: Wildlife Conservation Game
An arcade-style PC game that educates players on wildlife conservation through fun, competitive gameplay.
X-ray Buddies with KKH
A mobile game that helps children overcome fear of X-rays by explaining procedures in a friendly and interactive way.
Stacking Stamps: Learning to Save
A puzzle game that teaches children about saving money, inspired by Singapore’s National School Savings Campaign.
Partner with us
Consultancy
Our academic and industry experts work closely with you to develop tailored solutions in UX, service design, gamification, and more. Benefit from our experience across sectors including healthcare, education, government, and retail.Projects
Tap into our Final-Year Project (FYP) model — a proven, low-cost and low-risk platform where our students co-develop prototypes under staff supervision. For larger or more complex needs, our team can lead full-scale development efforts.Training
We offer training to equip your staff with essential skills in UX and gamification. These programmes complement our project and consultancy services, ensuring long-term sustainability of your initiatives.