Businesses are reorienting to accelerated changes in the COVID-19 economy. New marketing rules and perspectives have emerged. New ways of thinking, agility, and adaptability are required during this difficult time, with businesses across different sectors severely impacted.
How does market research:
help to identify permanent shifts which are impacting your business?
uncover new trends and opportunities to harness business growth?
Speakers from NielsenIQ, Digimind, and 3M will discuss strategies that your business must adopt to navigate this new economy. Join us at this webinar, specially curated for professionals in the business, marketing, and branding sectors. Besides hearing from industry captains, you will get to participate in our ‘live’ Q&A session where you can share your views on industry trends and strategies. Share this event with your peers and we look forward to your participation.
Professionals, entrepreneurs, business owners, fresh graduates, educators, and mid-career professionals seeking a career switch.
Register Now
For enquiries or assistance, please email Ms. Carol_Danker.
Opening by Director of SMC.
Introduction of moderator and guest speakers.
What are the game-changing trends?
What are the new marketing rules and perspectives?
How to be agile and adapt to the new normal?
Unlock new opportunities and be primed for growth.
Fundamentals of social listening – what is it and what can it uncover? Insights from social listening.
The new narrative of consumer behaviour.
Abhishek is insights & marketing analytics professional, with more than 16 years of expertise in decoding insights into actionable business agendas and impact measurement. At 3M, Abhishek leads Shopper Insights & Retail Analytics vertical for 3M CBG Asia Organization delivering actionable shopper insights to drive and strengthen execution across offline, eCommerce, and omnichannel. Abhishek is building Retail Analytics function as part of his added role since 2020 to leverage retail analytics (both point-of-sale/internal as well as syndicated/external) to identify growth opportunities and powering marketing through impact measurement and monitoring.
Fiona has been a practicing specialist researcher for more than 20 years. She leads the Public, Non-Profit & Expanded Verticals team at NielsenIQ Singapore currently. She has extensive experience in the design and execution of both quantitative and qualitative studies including usage and attitude studies, product/concept/campaign testing, brand health studies, and customer experience studies. She has successfully led large-scale national studies. Her clients include Infocomm Media Development Authority, Economic Development Board, Ministry of Manpower, Changi Airport Group, Singapore Tourism Board, Enterprise Singapore, GIC, National University of Singapore, and more.
With a focus on data management and business intelligence, Olivier is deeply passionate about helping social media professionals and digital marketers deploy the best strategies for competitive and market intelligence within the organisation. At Digimind, he oversees clients across the Asia Pacific region, guiding them to master social intelligence for their business goal. Olivier is also a regular guest speaker at INSEAD and ESSEC Singapore’s Master of Business Administration (MBA) and Executive MBA programmes, where he advocates the power of competitive and market intelligence for business development.