Consumer Insight 101: Unlocking the Consumer's Mind

Explore the realms of shopping, product appeal, and consumer psychology. Dive into how companies craft irresistible products and examine consumer responses to advertising.  

This Learning Journey allows you to immerse yourself in our cutting-edge Consumer Insights Lab, where you can make use of state-of-the-art tools to explore and understand consumer behaviour.  From analysing their gaze and facial expressions to even reading their thoughts!  

Get ready to unlock the secrets of consumer attraction and embark on an exhilarating exploration of the human psyche in the realm of marketing and advertising. 

• Minimum 20 students
• Maximum 25 students
• Estimated duration: Two hours

For more information, please contact us here.