Shopping Extravaganza: Discover the Mysteries of the Consumer Mind

What makes shopping fun? Why do some products appear more attractive than others? Why and how do companies choose models to advertise their products and services? Discover the mysteries behind a consumer’s mind by understanding how people think, act and respond to different advertising and promotions tactics. Students will be granted access to our state-of-the-art Market Research Lab and introduced to advanced physiological research technologies that track where consumers look, interpret their facial expressions and read their minds!

• Min. 20 students
• Max. 30 students
• Estimated duration: 1.5 hours

For more information, please contact us here.