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Republic Polytechnic
School of Business

Diploma in Consumer Insights & Psychology (R48)

Interest Area

Business and Management

PFP Cluster

Humanities, Art, Media & Business (HAMB)

Elevate data-driven marketing. Unlock consumer insights and drive results.

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What you will learn

Fascinated by consumer behaviour and its impact on successful marketing? The Diploma in Consumer Insights & Psychology (DCIP) equips you with skills in data analysis, visualisation techniques, consumer psychology and research methodologies. Understand what drives tangible business results. DCIP is your gateway to a rewarding career in marketing and consumer insights, setting you apart as a strategic thinker and sought-after professional.

  • Enrich your learning with overseas and local internships, and service-learning trips, broadening your industry knowledge and global outlook

  • Master business skills in marketing, market research, and consumer psychology, while gaining hands-on experience with industry tools like Google Analytics, Tableau, and SPSS

  • Gain practical experience with international brands and companies such as Unilever, Changi Airport Group, Mediacorp, NielsenIQ, Mr Bean, and KOI Thé, boosting your industry readiness and professional network

Curriculum Structure

General Modules
Discipline Modules
Elective Modules

Customise your learning pathways by selecting ONE of the following options:

Option A: Select Elective modules totalling 12 Modular Credits (MCs) from the List of Electives below and/or from the list of modules in applicable Minor Programmes

Option B: Select a Minor Programme

Option C: Select a CET-based Certificate programme and/or Elective module(s) from the List of Electives below or from the list of modules in applicable Minor programmes (only for eligible students)

List of Electives:

Learn how you can customise your learning pathways.

Industry Orientation Programme Modules

One-Semester Industry Immersion Programme

And select one module from the list below:

Entry Requirements

GCE O-Levels

Aggregate Type: ELR2B2-B
View aggregate computation [PDF, 240 KB]

Range of Net ELR2B2 for 2026 JAE: 15 to 18

Minimum Entry Requirements/Grade:

  • English Language: C6

  • Mathematics (Elementary/Additional): C6

  • Any one of the 2nd group of Relevant Subjects for the ELR2B2-B Aggregate Type: C6

Nitec and Higher Nitec

View JPAE course mapping.

GCE A-Levels

Minimum Entry Requirements:

  • Obtain an A-S grade for General Paper (English Medium) or Knowledge & Inquiry, AND

  • Obtain an A-E grade for H2 Mathematics, AND

  • Obtain an A-E grade for H2 Economics

View the full list of module exemptions for RP courses.

If you do not meet the GCE A-Level Minimum Entry Requirements, you may apply for admission using your GCE O-Level results.

Note: Admission to RP is based on academic merit and subject to available vacancies in our diploma programmes. Meeting the minimum entry requirements does not guarantee that applicants will be offered a placement in the diploma programme. These requirements are set in place to ensure fairness to all applicants.

Further studies

Upon completing your studies at RP, you will be prepared to embark on meaningful careers immediately after graduation. Enhance your employability by taking part-time courses or SkillsFuture Work-Study Programmes.  

Moreover, every RP diploma is recognised and has a pathway leading to a relevant degree at top local and overseas universities. You may complete your degrees in just over two or three years in a four-year programme.  

Skills Deepening

After graduating from RP, you can choose to deepen your skills and knowledge in a chosen field before embarking on your career. You could either sign up for part-time courses or pursue work-study programmes. Visit our Lifelong Learning page to find out more.

Undergraduate Studies  

Graduates of DCIP can choose to pursue business and social sciences programmes at local or overseas universities.  

Business  

  • Bachelor of Business Management / Administration  

  • Bachelor of Commerce / Business (International Business)  

  • Bachelor of Commerce / Business (Management)  

  • Bachelor of Commerce / Business (Marketing)  

  • Bachelor of Economics  

  • Bachelor of Innovation and Entrepreneurship  

Social Sciences  

  • Bachelor of Arts & Social Sciences 

You may also be eligible for exemptions at several institutions. 

Career Opportunities

As a DCIP graduate, you can enter the exciting fields of marketing, advertising, branding, and other consumer-centric functions and take on roles such as:

  • Advertising and Promotions Executive

  • Brand Executive

  • Business Development Executive

  • Consumer Insights Executive

  • Digital Marketing Executive

  • Market Research Executive

  • Marketing Executive

  • Social Media Executive

Hear from our student

RP provided a nurturing learning environment that strengthened my independence, leadership, and critical thinking. Through the Diploma in Consumer Insights & Psychology, I developed strong analytical and problem-solving skills and applied them in competitions and during my internship at UOB. These experiences shaped me into a resilient, purpose-driven individual ready to make a #GreaterImpact in both my community and future career.
— Goh Jun Hui, 2025 Graduate
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RP Course Guide 

Get all the course info you need! The RP Course Guide is your complete resource for programme details, entry requirements, student life insights and more. 

Download Course Guide

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