Connect, Engage, Influence

With a Minor in Social Media Content Marketing, discover how businesses use social media to reach their goals and how to create successful social media campaigns. Get ready to dive into the exciting world of social media marketing and influencer collaborations!

Programme Highlights

Through this minor, you will have the opportunity to:

• Gain knowledge and skills to excel in social media and content marketing.

• Learn how businesses use social media platforms, analytics, and visual presentations for strategic goals.

• Understand platform selection, budget allocation, performance measurement, and optimisation planning.

• Prepare to thrive in the dynamic field of social media marketing and influencer engagement.

Modules

You will need to complete a total of 12 Modular Credits (MCs) to fulfil the programme requirements.

Who can apply?

RP students from all Diplomas except Diploma in Mass Communication.