With a Minor in Social Media Content Marketing, discover how businesses use social media to reach their goals and how to create successful social media campaigns. Get ready to dive into the exciting world of social media marketing and influencer collaborations!
Through this minor, you will have the opportunity to:
Gain knowledge and skills to excel in social media and content marketing.
Learn how businesses use social media platforms, analytics, and visual presentations for strategic goals.
Understand platform selection, budget allocation, performance measurement, and optimisation planning.
Prepare to thrive in the dynamic field of social media marketing and influencer engagement.
You will need to complete a total of 12 Modular Credits (MCs) to fulfil the programme requirements.
Modules offered in Semester 1:
B216 Marketing
M202 Basic Media Writing
M205 Media Research & Analytics
M311 Video Storytelling & Production
Modules offered in Semester 2:
M208 Fundamentals of Integrated Marketing Communications
M242 Visual Communication
M312 Digital Media Content Creation & Management
RP students from all Diplomas except Diploma in Mass Communication.